Nicolas Saliby’s Post

This article underscores the importance for CPG brands and retailers to connect effectively with women by understanding and aligning with their values and preferences, such as equality, sustainability, and authenticity. These values are becoming increasingly important in guiding women's purchasing decisions. Brands that support gender equality, offer environmentally conscious products, and provide authentic portrayals that resonate with women's real lives will likely succeed in this evolving market. The article implies that understanding these key drivers is crucial for companies aiming to craft products and marketing strategies that meet the unique needs of female consumers. A short read...very insightful. Thank you NIQ! https://lnkd.in/efJNNYrj

Online Shopping Surprise 🛍️ I just did some digging and whoa, was I surprised! It turned out my gender tends to spend more online than ladies. Here are the two things I found interesting from my research 👉 Men spending more online, this goes against the stereotype, right? 👉 Ladies dominate social media except LinkedIn. I agree with this! 👉 Check out the graphics PS: Is this research surprising to you like it was for me? PPS: Are there any other online trends you've noticed a gender difference in? Share your thoughts in the comments! #OnlineShopping #GenderTrends #SocialMedia #LinkedInCommunity

🛍️🛒Recent data reveals that health and personal care, food and beverage, and clothing are among the highest categories for customer spend. For emerging retailers, understanding these spending patterns is crucial to capturing market share and meeting consumer demand. According to Adobe, consumers support small retailers for various reasons, including local (64%), small business (53%), women-owned (19%), minority-owned (17%), and LGBTQ+-owned (13%). As a small business owner, it's important to understand what drives consumers to support your brand. 📈By recognizing these trends, small retailers can leverage these insights to connect with their audience and drive growth. #RetailTrends #SmallBusiness #CustomerInsights #RetailMarketing Link: https://lnkd.in/eqXaBYpv

What does it mean to "know your audience?" It’s not just about demographics or surface-level stuff like age or location. It’s about understanding their pain points, their desires, and what drives them. It’s knowing what keeps them up at night and what lights them up in the morning. It's okay to stumble when you're trying to figure out who your audience is when developing your strategy. But make sure you're always considering what drives them. And what could offend them. One kerfuffle that comes to mind when they lost sight of this is when Burger King UK "attempted" to highlight gender disparity in the restaurant industry on International Women's Day in 2021. Sounds pretty positive, right? Burger King UK tweeted: Women belong in the kitchen. The goal was to promote scholarships for female chefs. No surprise, it backfired! The team wanted to be provocative but ended up offending. They missed the mark because they didn't consider how the message would be received in isolation. The eventually apologized and deleted the tweet. When you know who you're talking to, everything—from your brand voice to your marketing strategies—becomes laser-focused. It will feel right. You’re not just another brand competing for attention. You're not just marketing—you’re creating genuine connections. #AudienceUnderstanding #ListenFirst #EmpathyInMarketing #KnowYourAudience #BrandSuccess

Monday Morsel: The 50+ demographic contributes to almost half of consumer spending in the U.S. (source: Visa Consulting & Analytics). Can we apply this insight to Australia and New Zealand? Considering the growth of the 40+ women market, it presents a significant opportunity for marketing efforts. This emerging segment has the potential to extend brand influence beyond current audiences, fuel creativity in product advancement, and reveal untapped avenues for expansion. What are some questions that you might have when considering how to seize this opportunity? #thestellacollective #womenover40 #blindspotnomore #superconsumers -

So this is kind of interesting. Kantar and CreativeX each separately put out some data around representation of women in advertising. They both had their own methodologies and data sets but both triangulated to point to some pretty disappointing trends. Colourism and ageism (especially when it comes to women over 60) persist - as do very traditional gender roles. And older women and women with darker skin are less likely than their younger and lighter skinned counterparts to be shown in those professional or leadership roles. #IWD2024 #internationalwomensday #representation https://lnkd.in/eymPRfq2

Did you know that consumer brands are leaving trillions of dollars behind by ignoring Gen X women? Learn more in this ABX Advertising Benchmark Index blog post. https://lnkd.in/gA4PxXmK #abxadvertisingbenchmarkindex #ABX #GenXWomen #GenX #womenempowerment #diversity #advertisingeffectiveness #dove #unilever #TJMaxx #Amazon Dove Unilever Amazon TJMaxx

Gen X women are clearly important and worthwhile reaching with marketing spend and targeted advertising.  ABX Advertising Benchmark Index delivers the insights!

Instagram’s audience is predominantly female, with over half identifying as women. 🌸 If your business targets this demographic, tapping into this platform offers huge potential. Let Virtually Social help you create a winning strategy and maximise your reach with tailored campaigns that resonate with this key demographic! Source: Data Reportal . . . #VirtuallySocial #instagrammarketing #digitalmarketing #femaleaudience #marketingstrategy #socialmediatips

Thanks ADWEEK for highlighting how brands are missing this huge opportunity by ignoring older women. While media attention is critical so too is understanding the changing wants and needs of this important demographic. Cultural analysis and consumer insights should lead the exploration for new products and services, messaging and branding. #consumerinsights #marketresearch #proaging #culturalanalysis