Nick Theriot’s Post

Oh, brilliant advertising, how I miss you so. Part MCCLXXXVIII I can't be the only one who would love to see ABSOLUT revisit/revive this world-famous campaign. The inaugural ad, ABSOLUT RETURN. #whenadvertisingtriedharder #creativitymatters #adsworthsharing #ohbrilliantadvertising

Want to know what really makes a winning ad? 👀 Here's a deeper look at why this recent ad we made absolutely CRUSHED it.

What’s the best ad ever made? Here’s a hint: – It didn’t appeal to everyone – It didn’t dazzle you with cleverness – It didn’t need a flash sale or ‘killer offer’ Here’s what folks miss… The “best” ad differs for everybody: → It knows WHAT they want → It knows HOW they want to see it → It’s remarkable to them specifically It’s the difference between the ad everyone talks about, And the ad that your target market still thanks you for. Which sounds better to you? (P.S. here's some progress of another video short 🥳)

There were a lot of ad campaigns based on this year's Independence Day theme, but this particular ad stood out from the rest. The audio and eye-catching video were truly authentic! Let us know what you all think of this campaign by @libertyshoesltd #3rdeyeblindproductions #digitalmarketing #influencermarketing #socialmediamarketing

Are videos still the best form of ad creative in 2024? Here is what we are seeing

How to determine a winning ad? No, It's not ROAS, it's Spend, overall aMER & NCPA. If an ad let's you spend more and still hit your blended KPIs. Then, it is a winner ad. Because it let's you scale. We are after the long game profitability💸💰

You NEED to test new ad creative weekly if you have any hope of scaling your ad account. Here are 3 ways to produce a high volume of new tests each week:

When you stop obsessing over the "perfect ad account structure" to improve performance, you start to see how many variables contribute to a well-crafted ad. It opens up a new world and you almost feel guilty for previously neglecting these aspects.

A horrible pitch for a horrible industry: Pop a little button on each ad. If we already bought the product we can click the button, and you can stop bothering us with it! Benefit to you: Fewer wasted ad serves. We already bought the damn thing! You can concentrate on people who might actually want it. Benefit to me: You leave me alone! Maybe even don't serve an ad at all for a few days. Compound benefit to you: We all despise you a little less.

Whenever you find a winning Ad You can create a few more Make assumptions about WHY it is a winning Ad Test your assumptions with new iterations & split tests You will understand some "winning elements" from this Include them in new formats and angles = More winners