Adam Fairhead’s Post

"When you find a new winning adset, do you move the adset or leave it on?" 1. I pull the post id and add it to my winners adset within the same CBO campaign 2. I leave the adset on until the post id takes off in the winning ad set

What makes a winning ad? An ad that decreases overall NC-CPA So you can spend more

A horrible pitch for a horrible industry: Pop a little button on each ad. If we already bought the product we can click the button, and you can stop bothering us with it! Benefit to you: Fewer wasted ad serves. We already bought the damn thing! You can concentrate on people who might actually want it. Benefit to me: You leave me alone! Maybe even don't serve an ad at all for a few days. Compound benefit to you: We all despise you a little less.

Hammer. the. value. prop. A great ad doesn't say what your company does, it says what your company does FOR the consumer. Shoutout to The Ad Professor for this great ad.

I recently analyzed 5 ad creatives that have generated between $100 and $200,000 in sales for one of our clients. And documented it in my latest YouTube video. It might be interesting for you to see how a simple change in the hook can take 1 ad creative from a loser to a winner overnight. I also go deeper on: - what makes a good ad, - and what makes a bad ad… You can watch it here: https://lnkd.in/drzJhUi4

I’ve been there, it seems like you’ve been waiting for ages with nothing to show for it. Maybe your ad is getting a few clicks, but no one is reaching out to you. “Maybe the real problem is the ad?” you ask yourself, but in reality you have no idea, I know I didn’t. So you tweak the ad 7 different times. Maybe you get a few more clicks, but still no one is buying. In reality, the solution is more straightforward than you think. Click the link to keep reading! https://lnkd.in/gWeaJidx

I came across an ad today that made me smile. A company clearly invested in promoting their business, but unfortunately, their name got cut off in the ad. 😅 This serves as a valuable reminder: always double-check your ad formats and placements before publishing. Even the best campaigns can miss the mark if the details aren’t right. #MarketingTips #AdFails #AttentionToDetail

Beth’s favourite ad we produced in 2023 💥 We’ve helped Absolute Reg scale revenue and spend by 200% over the last 90 days! Let us know what you think of this ad👇💭 #d2cads #perfomanceads #creativeagency #marketingagency #highprodads #adsthatconvert

Spooky ad with a twist Blinkist killed it with this ad Coming up with never seen before ideas as a brand is key It will helps brand presence not to be foggy Showing a clearer picture of who you are Here are three unique things in this ad: 1. The flying witch using a phone 2. Spooky low prices 3. Treat yourself to 60% OFF! When I saw this I was amazed and inspired People engage with brands who have NSB ideas, because it stands out Leading to them buying your product What do you think about this ad?

Did you know that the "Skip Ad" button gets the highest CTR of any ad out there 😅? Why? Because an ad has only a few seconds to hook a viewer ... If it doesn’t deliver something interesting or attention-grabbing in those first few moments, the viewer skips right past it ⏩ eureka digital #DigitalMarketing #MarketingTips #VideoMarketing #HookYourAudience #AdPerformance