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A CHIP BRAND BROUGHT 4-POINTERS TO THE NBA. And Motive just turned them into CLIO GOLD. The National Basketball Association (NBA) has never been shy about changing the game—but it took a chip brand to turn 4-Pointers into reality. As hoops culture grows more dynamic, Ruffles continues to feed fans who want more. 3-Pointers have already revolutionized the League, but Ruffles was bold enough to take it further: pitching the “4-Point Ridgeline” at the NBA All-Star Celebrity Game, and convincing the NBA to make it happen. With “Ridgeline Unlocks,” we tapped into the insight that fans want to be a part of the action—not just spectators—and took our impact well beyond the hardwood. HOW WE DID IT: Ridgeline Unlocks created a multi-faceted experience in-broadcast, online, and on the streets of Indianapolis. From creating a capsule collection that fans could win by scanning broadcast codes; to real-time social interactions during the game; to teaming up with Indy’s own Nap or Nothing for an IRL Ridgeline contest; this year’s experience was integrated, interactive and at the forefront of the conversation. And it proved—once again—that Ruffles owns a rightful place in the NBA zeitgeist. BY THE NUMBERS: ‣ FIRST in earned impressions’ SOV amongst brands activating at All-Star ‣ More than a third of total SOV (34%) ‣ 2.3 BILLION impressions ‣ +4% Linear Ratings increase in Celebrity Game TV viewers #motivemade #clioaward #sportsmarketing #sportsgamingentertainment #ruffles #nbaallstar #nba #fritolay The Clios Frito-Lay Project Worldwide

Ever wondered how major sports leagues rake in billions? Let's break it down. 1) Broadcasting rights are a massive revenue stream. Networks pay top dollar to air games live, attracting millions of viewers 📺 2) Sponsorship deals bring in significant cash. Brands want their logos on jerseys, stadiums, and even digital platforms. 3) Ticket sales remain necessary. Fans flock to stadiums, paying premium prices for the best seats 🎟️. 4) Merchandise sales add another layer of income. Jerseys, hats, and memorabilia fly off the shelves both online and offline. 5) Licensing agreements also contribute. Video games and other media use league branding for a fee. These diverse revenue streams ensure financial stability and growth for major sports leagues. Understanding this helps us appreciate the business behind our favorite games. Cheers 🥃

🏒[Sports Biz News]🇺🇸 Florida Panthers Sign Multi-Year Broadcast Deal with Scripps Sports👏  The Florida Panthers have announced a multi-year broadcast deal with Scripps Sports,   allowing South Florida residents to watch games for free. This agreement includes   preseason, regular season, and first-round playoff games on cable, satellite, and   over-the-air TV. A new direct-to-consumer digital platform will enhance fan engagement.   From a sports marketing perspective, this partnership is a strategic move to boost   brand value and fanbase growth.  The free broadcast of games will significantly increase the team's visibility in the local   market, creating new opportunities for fan interaction and sponsorships. By leveraging   Scripps Sports' extensive network, the Panthers can reach a broader audience,   strengthening their community ties and expanding their market presence. This approach   not only benefits the fans but also provides valuable exposure for the team's sponsors,   leading to a potential increase in sponsorship revenue.  As the Panthers continue to build on their recent successes, this deal positions them   to further capitalize on their growing popularity and solidify their status as a premier   NHL franchise.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #floridapanthers #nhl #hockey #southflorida #freetv #digitalplatform

𝐖𝐞 𝐡𝐞𝐥𝐩 𝐭𝐞𝐥𝐥 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐨𝐟 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐚𝐭 𝐭𝐡𝐞 𝐢𝐧𝐭𝐞𝐫𝐬𝐞𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐬𝐩𝐨𝐫𝐭𝐬, 𝐬𝐩𝐨𝐫𝐭𝐬 𝐛𝐞𝐭𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐠𝐚𝐦𝐢𝐧𝐠 𝐚𝐫𝐨𝐮𝐧𝐝 𝐭𝐡𝐞 𝐰𝐨𝐫𝐥𝐝. Our founder Andy Clerkson explained the powerful utility of our PR and communications strategies in the #igamingindustry on a recent episode of DataArt Conversations with Kevin Twitchell and Russell Karp 🇺🇦 ⬇️ #PR #communications #sportsbetting #sporttech #sportsbiz #igaming

𝐀 𝐁𝐫𝐚𝐜𝐤𝐞𝐭 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: 𝐖𝐡𝐨 𝐢𝐬 𝐢𝐭 𝐟𝐨𝐫? ✅ Sports Media: Are you looking to drive more traffic to your digital platforms and activate your audience? Bracket challenges offer an interactive experience that fans love, increasing time spent on your site and boosting ad revenue. ✅ Leagues and Teams: Looking for a way to engage fans beyond game day? Bracket challenges keep the excitement alive, deepening their connection to your team and sponsors. ✅ Corporate Sponsors: Searching for a creative avenue to promote your brand within the sports community? Sponsoring a bracket challenge puts your brand at the forefront of fans’ minds, enhancing brand recognition and loyalty. 🔗 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐌𝐨𝐫𝐞 Intrigued? Reach out via DM or fanarena.com/contact - For more details, visit fanarena.com/gaming-hub/ Stay tuned for more insights in the coming weeks. #fanengagement #fanexperience #fantasysports #predictor #bracketchallenge

The biggest gets bigger... This morning it was announced that TKO acquired three sports-related assets from its parent company Endeavor for $3.25 billion including: • On Location • Professional Bull Riders, LLC • IMG Breakdown of the companies acquired: ➊ PBR is the world’s largest bull riding league and puts on more than 200 events annually for more than 1 million fans ➋ On Location provides luxury hospitality for major sporting events including the Super Bowl, the Ryder Cup, March Madness, the FIFA World Cup, and the Olympics ➌ IMG packages and sells media rights and brand partnerships, providing strategic consultancy on the biggest TV deals for the NFL, English Premier League, National Hockey League, Major League Soccer, UFC, WWE and PBR 𝐖𝐡𝐲 𝐢𝐬 𝐭𝐡𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭? TKO is already a monster business. They do over $1 billion in revenue and own over $10 billion in assets. As sports becomes more of an asset class, we'll see many leagues and large entertainment brands fall under bigger umbrellas. This acquisition will help power the growth of TKO's revenue streams and expand its already strong sports ecosystem across verticals such as: • Media rights • Live events • Ticket sales • Premium experiences • Brand partnerships • Site fees Subscribe to the Vetted Sports weekly newsletter to get the latest industry news, trends, and updates 📩👇 https://lnkd.in/dUYVHG5y

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🚨 Game Masters: 100 Most Influential Figures in the U.S. iGaming Industry 12. Michael Rubin (Fanatics) The CEO of Fanatics is on a mission to turn the company into a massive all-in-one sports platform. In 2024, Fanatics acquired PointsBet’s U.S., expanding its reach into the sports betting market in at least 15 states, including places like New York and Pennsylvania. Rubin’s vision goes beyond just betting though. He’s positioning Fanatics to be a hub for sports fans, combining merchandise, collectibles, and betting all under one roof. Fanatics has grown into a $31 billion empire, and Rubin’s leadership is driving its growth into new areas like trading cards and even sports media. With deals like acquiring Topps and leveraging partnerships with major sports leagues, Fanatics is becoming a dominant force in sports entertainment. Rubin sees this as just the beginning, with his ultimate goal being to create the “Amazon of sports”.

🚀 Branding Genius Without a Budget! 🚀 What if I told you that Burger King pulled off one of the most creative branding campaigns in FIFA without spending a penny on the franchise? 🤯 Here’s how they did it: Instead of investing big in the top-tier teams, Burger King made a strategic move – they sponsored a small, lower-league football team, Stevenage FC. 🎯 The clever part? Stevenage FC, like all football clubs, appears in FIFA, one of the world’s most popular video games. Gamers around the world could choose to play as this humble team, with the iconic Burger King logo proudly displayed on their jerseys. 🕹️👕 But Burger King didn’t stop there. They launched the #StevenageChallenge, encouraging FIFA players to sign the world’s top players to Stevenage, score amazing goals, and share them on social media. 🍔⚽ The result? 🌍 Massive global exposure. The Stevenage FC jersey became one of the most popular kits in the game. Social media buzz exploded, with thousands of gamers sharing their goals and tagging Burger King. With minimal investment, Burger King turned a sponsorship with a small team into a global branding masterclass. 💡 💡 The takeaway? You don’t need a huge budget to make a huge impact. Sometimes, the most creative idea wins. #Marketing #Branding #UnderdogStory #CreativityWins #BurgerKing #StevenageChallenge #SmartStrategy