Motive: A Project WorldWide Agency’s Post

NBA Schedule Release Stats You *NEED* To Know 🤝 73% of teams (22 of 30) had a sponsored schedule release. 📽 95% of teams’ (21 of 22) sponsorships included a video hero asset. The Los Angeles Lakers utilized graphics, but their B-side post on TikTok was a repurposed Delta Air Lines-sponsored video. 💯 95% of sponsored schedule releases included a partner’s logo. ✋ 91% of sponsored schedule releases (20 of 22) included partner tagging. ☯️ 18% of sponsored schedule releases (4 of 22) had brand integration beyond logo inclusion and tagging. 🐝 43% of teams (13 of 30) created B-side schedule release videos (LA Clippers had 3!). The Brooklyn Nets and Cleveland Cavaliers B-side videos were sponsored. 🎟 36% of sponsorships (8 out of 22) came from the ticketing category (5 from Ticketmaster, 3 from SeatGeek). 🤒 32% of sponsorships (7 out of 22) came from the medical (Kaiser Permanente x2, OrthoSouth - Orthopedic Care), financial (Capital One, Chime), or airline categories (Delta, JetBlue). 🏆 [IMO] The Chicago Bulls take the top spot for their Schedule Release video. Their hand-drawn animation concept introduced me to a creator and style I’ve never seen before. Plus the brand integration, especially the AT&T LED, was next level! Honorable Mentions: Utah Jazz x SeatGeek - Board Games: SeatGeek branded cups return and funny opponent jokes. Cavs x SeatGeek - NYT Games: New concept and hero asset tied into B-side. Houston Rockets - QRocketsGuy: Took a swing. Curious how many people entered the sweepstakes. Atlanta Hawks [B-side] - Dating Game: Really clever way to throw shade at other teams. Detroit Pistons [B-side]- Teams as Wings Orders: Funny execution! Wish there was a Wingstop sponsorship here. #sportsbusiness #sportsmarketing #sponsorship

Navigating National Football League (NFL) partnerships is no small feat, and sponsors often ask key questions before diving into this powerhouse platform. Brand Finance recently spoke with Ali G., Vice President of Creative Artists Agency Brand Consulting, to get insights on top considerations.   A major question is around return on investment—the #NFL’s massive reach makes it unmatched for visibility. Brands also ask where to focus within the NFL ecosystem, like Ford’s partnership with the Detroit Lions at Ford Field, a great example of a local approach.   The value these teams can deliver depends on a variety of factors; teams like the Cowboys maintain value regardless of wins, while performance boosts teams like the Bucs with Tom Brady. Meanwhile, endorsements from players and influencers like Patrick Mahomes and Allison Kuch make brand connections feel authentic and powerful, driving fan engagement. Learn more in a new insight: https://lnkd.in/gFmyX7UA   #Sponsorship #SportsMarketing #NFL

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ESPN vs Topgolf .... Who Did It Better? From ESPN’s high-energy #Football Island to Topgolf’s creative #Minigames, brands are taking over Fortnite’s UEFN in exciting ways. But why has ESPN seen significantly higher engagement? Find out in our latest analysis where we dive into: Player engagement stats.... What makes ESPN's island more successful? Lessons brands can learn from both experiences.... Read the full article here: https://lnkd.in/erEA-egJ #Fortnite #GamingMarketing #DigitalEngagement #BrandStrategy #UGC

🚨 This is the highest-rated ad (as per System1) this Super Bowl Season; a campaign that brings to life a scenario that fans everywhere can relate to. 😎 The beer brand is known to portray active living and social connections in its films. The spot doubles down on the brand narrative where sports and entertainment legends enjoy an impromptu game of pick-up beach soccer to show that whether you're a legend or an everyday athlete, you don't have to choose between being active and being social. Here are some of the reasons why this ad topped the chart: a) Perfect setting: Who doesn't like to spend time on the beach playing football and having a beer? ✅ b) Smart use of celebrity: While using a celebrity might not always guarantee success, this ad smartly uses the lead celebrity (Mr. Lionel Messi) for what they are known for, in this case, Soccer. The ad also features Jason Sudeikis (from Ted Lasso) and Dan Merino (a renowned American footballer) ✅ c) Uplifting Soundtrack: It's difficult to watch this and not feel happy! ✅ Brand: Anheuser-Busch/ Michelob Ultra Agency: Wieden + Kennedy #marketing #advertising #creative #ads #superbowl #football #highestrated #campaigns

I really enjoyed writing this article! If you aren’t already up to date on Unrivaled Basketball or how your brand can engage with the new league, please take a read! Full Article: https://lnkd.in/ecjbzqBZ

⚾ Sports marketing is evolving fast as teams across the NFL, NBA, and MLB are finding new ways to leverage social media, digital channels, and more to deepen fan engagement and drive growth. As Cadent CMO Paul A. highlights, "You’re seeing the CMO think more holistically about the franchise, not just as a sports brand, but a lifestyle brand." Check out the full story in Ad Age to learn how teams are using innovative strategies to bring fans closer than ever. https://hubs.la/Q02WkFJ50 #SportsMarketing #FanEngagement #DigitalStrategy

🏀 The NBA Finals spotlight the games top performers, and only the strong survive on this stage. But is your sports marketing agency performing? The old agency model can't hang today – ask any CMO. Today’s brands demand ROI and transparency, not bloated budgets and junior account execs. At Athlete Driven Worldwide, we'd fire your agency too. That's because we're the disruptors. Our strategic veteran team is made up of the industry's top performers. We know how to play on the biggest stages because we've been here before. We deliver top-tier results that make brands shine. Get the expertise you deserve and if you haven't already, bench your agency. #NBAGame #NBAMarketing #SportsMarketing #ADW #ThoughtLeadership #InnovateWithADW

Fellow Brand Marketers, gather 'round! Sports have been ingrained as part of our worldwide culture for decades. It's competition, it's entertainment, and it's also a big, huge moneymaker. From merchandise to ticket sales, to broadcast rights and more, sports generated revenue is in the billions. And now we are seeing sports betting going mainstream. 👉 ESPN has an official sportsbook, ESPN Bet. 👉 DraftKings Inc. Draft Kings has restaurants dotted all across Middle America. 👉 FanDuel is the official daily fantasy sports partner of the National Hockey League (NHL). The point: We see an increasing need for brand and experiential marketing moments alongside traditional consumer packaged goods and providers that target all of the major Tier 1 and Tier 2 sports teams and leagues. If the potential is in the billions right now, just think of what it may be in a few years with this new vertical opportunity. #sportsbetting #brandmarketing #brandactivations #marketingtrends

What if we could see some of the biggest NBA stars not just as superstars but as humans? That’s exactly what Netflix’s new NBA docu-series Starting 5 delivers. This isn't just another highlight reel it’s an inside look at the real lives of five NBA players as they navigate the challenges of balancing family, fame, and the game millions of fans around the world all love. The series humanises these athletes. We get to see the WHY behind their: - actions - decisions - struggles And how it all shapes their performances on the court. As fans, this deeper connection allows us to better understand their - motivations - battles - sacrifices But we also get a dose of their personalities, the real them... I'm excited to see the raw, unfiltered version of a legend like LeBron James. This approach of humanising athletes is something that ALL sports can benefit from. When fans get to know their favourite players beyond just the numbers and statistics, it builds stronger connections by making these figures more relatable. It will create more engagement, loyalty, and passion for the game. Other sports should take note: Show the person behind the athlete. That's what I'm trying to build with LifeofBallers, when we can relate to their memories, stories, struggles, ambitions, and triumphs, it makes the game even more meaningful. This content is what builds legacies and transforms casual fans into lifelong supporters. Let’s give more athletes a platform to share their stories — both on and off the field. #SportsMarketing #ContentCreation #AthleteStories