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A CHIP BRAND BROUGHT 4-POINTERS TO THE NBA. And Motive just turned them into CLIO GOLD. The National Basketball Association (NBA) has never been shy about changing the game—but it took a chip brand to turn 4-Pointers into reality. As hoops culture grows more dynamic, Ruffles continues to feed fans who want more. 3-Pointers have already revolutionized the League, but Ruffles was bold enough to take it further: pitching the “4-Point Ridgeline” at the NBA All-Star Celebrity Game, and convincing the NBA to make it happen. With “Ridgeline Unlocks,” we tapped into the insight that fans want to be a part of the action—not just spectators—and took our impact well beyond the hardwood. HOW WE DID IT: Ridgeline Unlocks created a multi-faceted experience in-broadcast, online, and on the streets of Indianapolis. From creating a capsule collection that fans could win by scanning broadcast codes; to real-time social interactions during the game; to teaming up with Indy’s own Nap or Nothing for an IRL Ridgeline contest; this year’s experience was integrated, interactive and at the forefront of the conversation. And it proved—once again—that Ruffles owns a rightful place in the NBA zeitgeist. BY THE NUMBERS: ‣ FIRST in earned impressions’ SOV amongst brands activating at All-Star ‣ More than a third of total SOV (34%) ‣ 2.3 BILLION impressions ‣ +4% Linear Ratings increase in Celebrity Game TV viewers #motivemade #clioaward #sportsmarketing #sportsgamingentertainment #ruffles #nbaallstar #nba #fritolay The Clios Frito-Lay Project Worldwide

Ever wondered how major sports leagues rake in billions? Let's break it down. 1) Broadcasting rights are a massive revenue stream. Networks pay top dollar to air games live, attracting millions of viewers 📺 2) Sponsorship deals bring in significant cash. Brands want their logos on jerseys, stadiums, and even digital platforms. 3) Ticket sales remain necessary. Fans flock to stadiums, paying premium prices for the best seats 🎟️. 4) Merchandise sales add another layer of income. Jerseys, hats, and memorabilia fly off the shelves both online and offline. 5) Licensing agreements also contribute. Video games and other media use league branding for a fee. These diverse revenue streams ensure financial stability and growth for major sports leagues. Understanding this helps us appreciate the business behind our favorite games. Cheers 🥃

🏒[Sports Biz News]🇺🇸 Florida Panthers Sign Multi-Year Broadcast Deal with Scripps Sports👏  The Florida Panthers have announced a multi-year broadcast deal with Scripps Sports,   allowing South Florida residents to watch games for free. This agreement includes   preseason, regular season, and first-round playoff games on cable, satellite, and   over-the-air TV. A new direct-to-consumer digital platform will enhance fan engagement.   From a sports marketing perspective, this partnership is a strategic move to boost   brand value and fanbase growth.  The free broadcast of games will significantly increase the team's visibility in the local   market, creating new opportunities for fan interaction and sponsorships. By leveraging   Scripps Sports' extensive network, the Panthers can reach a broader audience,   strengthening their community ties and expanding their market presence. This approach   not only benefits the fans but also provides valuable exposure for the team's sponsors,   leading to a potential increase in sponsorship revenue.  As the Panthers continue to build on their recent successes, this deal positions them   to further capitalize on their growing popularity and solidify their status as a premier   NHL franchise.  #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #floridapanthers #nhl #hockey #southflorida #freetv #digitalplatform

This tech brand is the biggest sports sponsor in America in 2024. Electronic Arts (EA) Sports is the most active tech sponsor across the USA. And it seems they are strategically focused on one sports franchise in particular. The NFL. Their deal value with NFL assets alone is insane. Worth an estimated $1.6 Billion. 🤑 EA has partnerships with the Tampa Bay Buccaneers, Philadelphia Eagles and Kansas City Chiefs. In fact the NFL deals account for around 90% of the companies total annual value from sports partnerships. Which does make sense given the popularity of American Football in the region. To put that value into context. The NFL deal is double the annual value of the next highest sports sponsorship in America. Which exists between the NBA and 2K Sports. One thing is clear. The dominance of annual spend by tech brands with sports leagues across the USA reflects the huge commercial value of the leagues. Sports provides a significant opportunity for brand awareness and reach and tech brands know it. EA Sports are leading the way. What is your favourite existing sports partnership? P.S. Follow me (Chris Swadling) for more sports business content! #sports #nfl #sponsorships #gaming

🚨 Game-Changer Alert for MLS Fans! 🚨 The New York Red Bulls are making waves with the announcement of Sports Illustrated Stadium 🏟️, set to debut in Harrison, NJ, for the 2024 season. This partnership marks a new era for the MLS fan experience: ⚽️ Cutting-edge design. 📲 Tech-driven engagement for fans. 🎉 Enhanced matchday vibes. What excites me most is how this move blends innovation and tradition, creating a home field that isn’t just a venue but an experience for the community. As season ticket holders, it will be interesting to see the changes implemented from a fan experience perspective. MLS is clearly stepping up its game in connecting with fans and pushing the boundaries of what modern stadiums can offer. 💡 What do you think? Could this set a new standard for sports stadiums across the country? #MLS #FanExperience #SportsInnovation #RedBulls #NewYork https://lnkd.in/dNGSKu5m

The Trade Desk Ranks the Top 100 Publishers The list, which includes titles like Hulu, Disney+ and ESPN, is part of the DSP's strategy to position itself as a portal for the premium internet _ _ _ _ _ _ | #digital | #linkedinsports | #sportsbusiness | | #investment | #privateequity | #marketing | #branding | #strategy | #sportsmarketing | #sportsbiz | #sportsbusiness | #sportsmedia | #sportsbroadcasting | #sportsindustry | #sponsorship | #digitalmarketing | #brand| #influencermarketing | #advertising | #socialmedia | #marketingandadvertising | #brands | #sports | #pr |

𝐀 𝐁𝐫𝐚𝐜𝐤𝐞𝐭 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: 𝐖𝐡𝐨 𝐢𝐬 𝐢𝐭 𝐟𝐨𝐫? ✅ Sports Media: Are you looking to drive more traffic to your digital platforms and activate your audience? Bracket challenges offer an interactive experience that fans love, increasing time spent on your site and boosting ad revenue. ✅ Leagues and Teams: Looking for a way to engage fans beyond game day? Bracket challenges keep the excitement alive, deepening their connection to your team and sponsors. ✅ Corporate Sponsors: Searching for a creative avenue to promote your brand within the sports community? Sponsoring a bracket challenge puts your brand at the forefront of fans’ minds, enhancing brand recognition and loyalty. 🔗 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐌𝐨𝐫𝐞 Intrigued? Reach out via DM or fanarena.com/contact - For more details, visit fanarena.com/gaming-hub/ Stay tuned for more insights in the coming weeks. #fanengagement #fanexperience #fantasysports #predictor #bracketchallenge

🚀 Branding Genius Without a Budget! 🚀 What if I told you that Burger King pulled off one of the most creative branding campaigns in FIFA without spending a penny on the franchise? 🤯 Here’s how they did it: Instead of investing big in the top-tier teams, Burger King made a strategic move – they sponsored a small, lower-league football team, Stevenage FC. 🎯 The clever part? Stevenage FC, like all football clubs, appears in FIFA, one of the world’s most popular video games. Gamers around the world could choose to play as this humble team, with the iconic Burger King logo proudly displayed on their jerseys. 🕹️👕 But Burger King didn’t stop there. They launched the #StevenageChallenge, encouraging FIFA players to sign the world’s top players to Stevenage, score amazing goals, and share them on social media. 🍔⚽ The result? 🌍 Massive global exposure. The Stevenage FC jersey became one of the most popular kits in the game. Social media buzz exploded, with thousands of gamers sharing their goals and tagging Burger King. With minimal investment, Burger King turned a sponsorship with a small team into a global branding masterclass. 💡 💡 The takeaway? You don’t need a huge budget to make a huge impact. Sometimes, the most creative idea wins. #Marketing #Branding #UnderdogStory #CreativityWins #BurgerKing #StevenageChallenge #SmartStrategy

🚨 Game Masters: 100 Most Influential Figures in the U.S. iGaming Industry 12. Michael Rubin (Fanatics) The CEO of Fanatics is on a mission to turn the company into a massive all-in-one sports platform. In 2024, Fanatics acquired PointsBet’s U.S., expanding its reach into the sports betting market in at least 15 states, including places like New York and Pennsylvania. Rubin’s vision goes beyond just betting though. He’s positioning Fanatics to be a hub for sports fans, combining merchandise, collectibles, and betting all under one roof. Fanatics has grown into a $31 billion empire, and Rubin’s leadership is driving its growth into new areas like trading cards and even sports media. With deals like acquiring Topps and leveraging partnerships with major sports leagues, Fanatics is becoming a dominant force in sports entertainment. Rubin sees this as just the beginning, with his ultimate goal being to create the “Amazon of sports”.