Never Too Small To Brand’s Post

🚀 Building a Brand That Stands Out: Key Lessons from Real-Life Examples In today’s fast-paced world, building a standout brand requires more than just great products. It’s about creating a connection, solving real problems, and staying ahead of the curve. Here are some lessons from brands that have done it right: 1️⃣ Zepto ’s 10-Minute Delivery By recognizing the need for instant delivery, Zepto disrupted the grocery market. Their focus on speed, coupled with a promise of convenience, helped them build a brand that resonates with the new-age consumer looking for quick solutions. 💡 Key takeaway: Understand the evolving needs of your audience and provide instant gratification. 2️⃣ Blinkit's Personalized Shopping Experience Blinkit’s integration of personalized recommendations based on user history has strengthened customer loyalty. By leveraging data to tailor experiences, they’ve successfully differentiated themselves in the crowded quick-commerce space. Key takeaway: Use data to personalize and enhance customer experiences. 3️⃣ Nykaa Omnichannel Strategy From an online beauty platform to physical stores, Nykaa perfectly executed an omnichannel strategy. This allowed them to tap into both online shoppers and traditional retail customers, resulting in phenomenal growth. Key takeaway: Expand strategically by meeting your customers wherever they are. 4️⃣Curefit - house of cult ’s Fitness Revolution Cult.Fit used influencer marketing and partnerships with fitness experts to create a fitness movement. Their mix of online classes and offline centers made fitness accessible and engaging. Key takeaway: Build a community around your brand and collaborate with influencers to grow your reach. These are just a few examples that highlight the importance of adaptability, customer-centricity, and consistent engagement. Building a brand in today’s market is tough, but with the right strategy, it’s possible to make a lasting impact. 💡 What other brands do you think have nailed their strategy recently? Let’s discuss! #BrandBuilding #MarketingStrategy #Startups #Entrepreneurship #GrowthHacking #Branding ---

How do you ensure a celebrity endorsement truly elevates your brand? For early-stage companies, selecting the right celebrity ambassador is a pivotal decision that can significantly influence brand growth. It requires careful consideration of various factors, from brand alignment and target audience relevance to long-term goals and return on investment. Understanding these key considerations can help make your brand’s partnership both strategic and impactful. #india #startups #branding #marketing #future #strategy #SharrpSeries

Back in the first week of August, I had the opportunity to attend a guest lecture for the Principles of Marketing, where Sumant Kakaria, co-founder of Solethreads, shared his insights. Solethreads is redefining the sneaker game in India, catering to young, style-savvy individuals looking for something fresh—distinct from the usual Nike and Adidas options. Sumant highlighted the real-world impact of positioning and the importance of achieving Product Market Fit (PMF). His key message? Know exactly who you’re building for. It’s not just about creating a great product—it’s about ensuring that it resonates with your target audience. He also spoke about a crucial but often overlooked factor: company culture. For startups, a strong culture isn’t just a “nice-to-have”—it’s the backbone that helps a company scale while maintaining its core values. But what stood out the most? The true power of social media lies beyond marketing—it’s about community. Building meaningful connections and engaging your audience beyond the surface level of likes and shares. In tough times, it’s your community that will help you stay afloat. In the end, marketing is about two things: understanding your product and knowing your market. Master those, and success will follow. A big thanks to Payal Kapoor ma'am for organizing this insightful session! #Marketing #ProductMarketFit #Positioning #CommunityBuilding #SocialMediaStrategy #StartupLessons #Solethreads #Branding #CompanyCulture #GuestLecture #MDIGurgaon #SIBMPune

BUILDING A BRAND AROUND YOUR CUSTOMERS Pete introduces the 'Customers' segment of What Really Matters, our proprietary brand model. Considering your target audience is critical as 'you can't buy an appropriate gift for a stranger.' It's critical to understand the sector a brand works in, and crucial to understand what motivates people to buy your product or service. It's that customer insight that helps you to build a relevant brand, and create meaningful communication, targeted at your customers. ... #brandagency #creativeagency #brandstrategy #start-ups #sme ... To follow our rebrand journey please visit https://lnkd.in/dHwYzYyT

✏ The Art of Multiple Brand Strategy: Natraj & Apsara’s Masterstroke ✏ 🎨 As children, the choice between a Natraj or an Apsara pencil was more than just about picking a writing instrument; it was about choosing an identity. Natraj, known for its robust quality, was the go-to for many. Yet, as times changed, so did consumer expectations. Enter Apsara – the sleek, new-age alternative introduced by Hindustan Pencils Ltd. . Apsara wasn’t just another pencil; it was a strategic move to capture a market segment that Natraj couldn’t. Improving Natraj’s quality wasn’t the solution; the brand already had its loyalists. Instead, Apsara targeted the aspirations of modern parents who wanted the best for their children – a premium experience at an affordable price. This is a classic example of a multiple brand strategy, where a company runs two or more brands in the same category, each with a distinct image, to cater to different consumer segments. It’s about diversification, not just improvement. 🚀 Successful Examples of Multiple Brand Strategy: Nestlé: With over 2000 brands including Nespresso and KitKat, Nestlé caters to various tastes and preferences. L’Oreal: Housing brands like Garnier, Maybelline, and La Roche-Posay, L’Oreal offers beauty products for every need and budget. Inditex: The fashion giant behind Zara also owns brands like Massimo Dutti and Pull&Bear, each positioned uniquely in the market. These companies understand that one size doesn’t fit all. By employing a multiple brand strategy, they’ve managed to cover the entire market spectrum, ensuring that consumers stay within their brand family, no matter their preference. 🔑 Key Takeaway: In a world where consumer preferences are as varied as they are dynamic, the multiple brand strategy stands out as a sophisticated approach to market segmentation. It’s not just about selling different products; it’s about telling different stories, each resonating with a unique set of customers. #multiplebrandstrategy #marketing #entrepreneurship #thinkschool #natraj #apsara

BUILDING A BRAND AROUND YOUR CUSTOMERS Pete introduces the 'Customers' segment of What Really Matters, our proprietary brand model. Considering your target audience is critical as 'you can't buy an appropriate gift for a stranger.' It's critical to understand the sector a brand works in, and crucial to understand what motivates people to buy your product or service. It's that customer insight that helps you to build a relevant brand, and create meaningful communication, targeted at your customers. ... #brandagency #creativeagency #brandstrategy #start-ups #sme ... To follow our rebrand journey please visit https://lnkd.in/dfyED4Qc

🌟 The Power of Celebrity-Driven Startups 🌟 Katrina Kaif’s Kay Beauty is more than just a name—it’s a revolution in the Indian beauty industry! From inclusive product lines to innovative formulas, this brand stands tall even in its 5th year, thanks to strategic collaborations and a loyal fan base. 💄✨ 👉 Enroll in AltUni’s product management program to get in depth insides of celebrity building brands: https://cutt.ly/VeP4PxQ4 👈 🔥 A digital-first strategy 📲 🔥 Collaborations with influencers and platforms like Nykaa & Amazon 🛍️ 🔥 User-generated content to keep things real 📸 💡 Want to uncover more of these winning strategies? Swipe left for a deep dive into Kay Beauty’s journey and learn how YOU can be a product leader too! 🚀 #beautywithbrains #katrinakaif #kaybeautysuccess #productleadership #altuniproductmanagement #makeuponthego #beautyinnovations #womeninbusiness #beautyentrepreneurs

Have you noticed how some brands are teaming up in the most creative and unexpected ways? From iconic global collaborations like McDonald’s x Travis Scott to quirky tie-ups like Crocs x KFC (yes, fried chicken-themed shoes!), these partnerships aren’t just campaigns—they’re conversations. Closer home, Indian brands are stepping up their game too. The recent Zepto x Shaadi.com collab was a masterclass in blending humor with relevance. Who would’ve thought a quick commerce service could find common ground with a matrimonial platform? Yet, the synergy felt natural, making us all laugh while driving their key messages home. This trend is a testament to how brands can break boundaries, connect with younger audiences, and build viral buzz. The best collabs combine shared values, complementary audiences, and a sprinkle of fun. Which brand collaboration has been your favorite, and what kind of pair-ups would you love to see next? #Marketing #BrandCollaboration #IndianBrands #CreativeCampaigns

Founders as Brand Custodians: Walking the Fine Line Between Leadership and Celebrity The contrast between Deepinder Goyal’s dynamic, high-visibility approach and Sriharsha Majety’s quiet, behind-the-scenes leadership perfectly illustrates the evolving role of founders in shaping brand narratives. For startups, especially in their formative years, founders often become the face of the brand. People connect more with individuals than abstract entities, and a well-crafted founder narrative can humanise a brand, attract stakeholders, and build trust. However, as the article points out, there’s a fine line between being an impactful thought leader and stepping into celebrity territory. While a visible founder can significantly elevate a brand, overexposure carries risks. During crises, a founder's reputation can directly impact the brand. Striking the right balance—grounded in authenticity, alignment with brand values, and purpose—is essential. Deepinder Goyal, for example, has used his strong personal voice to reinforce Zomato’s brand. On the other hand, Sriharsha Majety’s quiet consistency ensures that Swiggy’s brand remains the focal point. Corporate communication teams and agency partners play a critical role in managing this balance: -Strategically managing the founder’s digital presence to align personal storytelling with the brand’s core values while avoiding narrative drift. -Choosing the right platforms and channels to amplify relevant messages effectively. -Ensuring the brand benefits from the founder’s visibility and influence while insulating it from risks linked to personal actions or controversies. There’s no "one-size-fits-all" approach. Founders must embrace their dual role as brand custodians and thought leaders, ensuring their public presence enhances the brand without overshadowing it. Ultimately, owning the narrative is crucial—if you don’t, others will. Akanksha Nagar's story is a good refresher; whether a founder’s style is dynamic or understated, the focus must always be on building trust, credibility, and long-term value for the brand. #ThoughtLeadership #Founders #Storytelling #CorporateCommunications https://lnkd.in/gdQfdNGM

🚀 Attention New Startups in India! 🚀 Starting a new brand is an exciting journey filled with potential, but it also comes with its own set of challenges. Here are some common pain points many new startups face: 🔹 Recognition: Struggling to get your brand noticed in a crowded market? 🔹 Brand Building: Finding it tough to create a strong, cohesive brand identity? Social Media Management: Overwhelmed by the ever-changing social media landscape? 🔹 Content Creation: Unsure how to create compelling content that resonates with your audience? 🔹 Advertising: Not seeing the results you hoped for from your ads? If these challenges sound familiar, you're not alone! Many startups face these hurdles, but there’s good news: you don’t have to navigate them alone. As a digital marketing expert, I’ve helped numerous brands transform these pain points into strengths. Here’s how I can help: ✨ Brand Recognition: Strategies to ensure your brand stands out. ✨ Brand Building: Crafting a unique brand identity that resonates with your target audience. ✨ Social Media Handling: Managing your social media presence effectively across all platforms. ✨ Content Creation: Creating engaging content that tells your brand's story. ✨ Advertising: Optimizing your ad campaigns to achieve better results. Starting a new brand can be tough, but with the right support, you can overcome these challenges and achieve great success. Let’s connect and explore how we can make your brand shine! 💪 we do have a wonderfull teams and my teams are my pride. if you find any difficulties in growing your brands. lets connect and i assure you to give favourable Results. Meesho Nykaa Curefit - house of cult Lenskart.com bigbasket.com UrbanClap Technologies India Pvt. Ltd Pepperfry Zivame Myntra AJIO.com Flipkart Snapdeal | AceVector Group ShopClues FirstCry.com (BrainBees Solutions Ltd.) Clovia Fynd (Shopsense Retail Technologies Ltd.) KOOVS.COM Craftsvilla BEWAKOOF® Voonik Chumbak Design Pvt. Ltd. Tjori.com BlueStone CaratLane - A Tanishq Partnership FabAlley Zivame NykaaFashion HeadsUpforTails DailyObjects thesouledstore test1 Voylla Redwolf Jaypore Berrylush PropShop24 FabAlley Shop101 StalkBuyLove #StartupIndia #DigitalMarketing #BrandBuilding #SocialMedia #ContentCreation #NewBeginnings #MarketingExpert #EntrepreneurLife #