Devendra Agrawal’s Post

What do you think brands should do in the face of severe criticism? Back their ads or take them down? Brands from every sector make bold moves to emotionally connect with consumers through storytelling or taking a stand for social issues. However, users don’t shy away from heavy criticism, if the campaign message doesn’t align with the brand values or is too controversial. The influx of a stormy backlash, brings a heavy choice for brands: to stick with their message or take down the ad. While Nike stands by their ads even when market shares drop, as their message has been well-received by their target audience, other brands like McDonalds and Dabur have pulled down their ads and apologised for insensitivity. Share your thoughts… To know more about us: https://lnkd.in/eqCfG4KG . . . . #brandidentity #branding #brands #nevertoosmalltobrand #Employeebranding #marketing #bangalore #advertising #bangalorefreelancer #freelancerlife #instagram #instagood #Origamicreative #brandstrategy #brandingdesign #brandpositioning #startups #businessowners #brandagency #rebranding #bangalorestartups #bangaloredays #bangalore #business #startupbangalore #startupgrind #startupfailure #womenstartup #startupadvice #startupweekend BRANDS Owners Nike McDonald's Ashwin P K Brandon Brown Brandy J. Brandix Careers – Global Yemi Olagunju [BrandStrategist]

𝐓𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 1 𝐋𝐚𝐤𝐡 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐢𝐧 𝐈𝐧𝐝𝐢𝐚, 𝐁𝐮𝐭 𝐇𝐨𝐰 𝐌𝐚𝐧𝐲 𝐆𝐞𝐭 𝐍𝐨𝐭𝐢𝐜𝐞𝐝? Stand out from the crowd! Learn how to build brand awareness on a budget & turn your startup into a household name. Read more #ETInsights #Startups #BrandAwareness #Marketing #Growth #India Durvesh Yadav ⭐✨

To become a successful brand in a startup, focus on these key elements: Clear Identity: Develop a unique value proposition and a compelling brand story that resonates with your target audience. Consistent Messaging: Maintain a consistent voice and visual style across all channels to build recognition and trust. Customer Focus: Prioritize understanding and meeting the needs of your customers to create a loyal base. Quality Product/Service: Ensure your offering is high-quality and solves a real problem. Effective Marketing: Utilize targeted marketing strategies to increase visibility and engagement. #startupcellgecsheohar #biharstartup #StartupIndia #startups #smilechallengechallenge #gold #sale

WHERE CREATIVITY MEETS STRATEGY Given the nature of the market, startups rely heavily on advertising. However, quite a few factors like these could emerge as obstacles to their progress. A primary constraint is budget. Advertising in the appropriate medium is very expensive especially for young organizations. Our company provides reasonable advertising solutions without compromising effectiveness. Another impediment is insufficient brand presence. New companies are entitled to be potential customers but may not be ra familiar with the business. We know how to create even the most imaginative advertisements that ensure broad brand awareness development. An additional problem involves the lack of targeting within the advertisement. New ventures rarely have a clear picture of the people whose problem they are solving. We also provide an understanding of the target market through a number of approaches that you have to utilize. #campusinnovatot #SRunversity #nec Sabhavat Manipal

Does personalization work? Building a brand goes beyond just logos and taglines—it's about creating meaningful connections with your audience. Every touchpoint matters, whether a quick reel, a business card, or even a simple social media response. Recently, I came across Ravel appeared on Shark Tank India. Honestly, I can’t vouch for their products just yet, but the personal letter by Ayush Varma, they included with my order? That’s what stood out. Such minimal efforts can make your customer feel valued and can leave a lasting impression. While established brands can afford small missteps, new brands need every detail to count. #branding #marketing #startups #personalbranding #marketingmove #sharktank

Everyone is talking about founders front facing their brands. Sujata Biswas is the OG :) I still remember the first time a Suta saree popped up on my Instagram feed. The image was raw, warm, and… headless? It made me stop and take notice. I recently caught up Sujata, the founder and asked her how she came up with the idea to be her own brand ambassador. She laughed and said it wasn’t so thought through. In the early days, shoots were expensive. And so, she draped the sarees while her sister Taniya picked up the camera and became the photographer. Somehow it clicked and the audience loved it :) Customers were used to seeing white background manicured model shoots. This brand was the only one that created something that felt authentic and so, it cut through the clutter. (Reminds me of when I played a DJ in a Dr. Vaidya's by RPSG Group’s ad shoot just to save a few bucks 🤣) Fast forward to today—SUTA sarees are worn by celebrities like Kajol and Vidya Balan. Still, the founders pose for their brand because this resonates with customers more!  Suta is not the only example of this. Consumers see >750 ads/day and influencer marketing has become commonplace. Customers see through paid posts and they’ve lost the impact they used to have. People crave authenticity. And want real stories. In the post Shark Tank India era, we care about the founder’s story and the reason he/she started the brand. If you’re a founder who can do it. Do it yourself. And if you can’t - find someone who’s authentic and embodies the brand. It will build a connect with the consumer like nothing else can! I’m seeing a new trend now. Founders front facing even on product packaging. What’s your opinion on this? #Startup #Founders #Entrepreneurship #Branding

Small steps and to begin is what counts and significant growth can only be propelled by sheer determination.

Brand strategy and marketing go beyond selling a product. They're about fostering genuine connections and building communities. I am starting a new series and aim to bring out #BrandsOfIndia to spill the beans on their Branding, Marketing Strategy, Content and more! Recently visited Third Wave Coffee and experienced they highly focus on : → Authentic storytelling → Engaging and interacting → Quality and craftsmanship → Sustainability and responsibility → Collaborations and partnerships How can you as a startup or founder develop a brand strategy that help you stand out? → Craft a compelling story/narrative → Show transparency with your practices → Engage with your target audience religiously → Focus on customer experience from day one → Become an expert and share value for free For startups and founders, these strategies aren't just about marketing—they're about creating a loyal, engaged community that believes in your brand's vision. Let's brew success together, one meaningful connection at a time! ☕️💬 DM me “BRAND” to start growing! #BrandStrategy #CommunityBuilding #Marketing #StartupGrowth #ThirdWaveCoffee

🚀 Attention New Startups in India! 🚀 Starting a new brand is an exciting journey filled with potential, but it also comes with its own set of challenges. Here are some common pain points many new startups face: 🔹 Recognition: Struggling to get your brand noticed in a crowded market? 🔹 Brand Building: Finding it tough to create a strong, cohesive brand identity? Social Media Management: Overwhelmed by the ever-changing social media landscape? 🔹 Content Creation: Unsure how to create compelling content that resonates with your audience? 🔹 Advertising: Not seeing the results you hoped for from your ads? If these challenges sound familiar, you're not alone! Many startups face these hurdles, but there’s good news: you don’t have to navigate them alone. As a digital marketing expert, I’ve helped numerous brands transform these pain points into strengths. Here’s how I can help: ✨ Brand Recognition: Strategies to ensure your brand stands out. ✨ Brand Building: Crafting a unique brand identity that resonates with your target audience. ✨ Social Media Handling: Managing your social media presence effectively across all platforms. ✨ Content Creation: Creating engaging content that tells your brand's story. ✨ Advertising: Optimizing your ad campaigns to achieve better results. Starting a new brand can be tough, but with the right support, you can overcome these challenges and achieve great success. Let’s connect and explore how we can make your brand shine! 💪 we do have a wonderfull teams and my teams are my pride. if you find any difficulties in growing your brands. lets connect and i assure you to give favourable Results. Meesho Nykaa Curefit - house of cult Lenskart.com bigbasket.com UrbanClap Technologies India Pvt. Ltd Pepperfry Zivame Myntra AJIO.com Flipkart Snapdeal | AceVector Group ShopClues FirstCry.com (BrainBees Solutions Ltd.) Clovia Fynd (Shopsense Retail Technologies Ltd.) KOOVS.COM Craftsvilla BEWAKOOF® Voonik Chumbak Design Pvt. Ltd. Tjori.com BlueStone CaratLane - A Tanishq Partnership FabAlley Zivame NykaaFashion HeadsUpforTails DailyObjects thesouledstore test1 Voylla Redwolf Jaypore Berrylush PropShop24 FabAlley Shop101 StalkBuyLove #StartupIndia #DigitalMarketing #BrandBuilding #SocialMedia #ContentCreation #NewBeginnings #MarketingExpert #EntrepreneurLife #

In a LinkedIn post, Anupam Mittal recently shared a wisely curated promotional collaboration between quick commerce leader Zepto and matrimonial platform Shaadi.com. The Shaadi.com CEO wrote, “Who would have expected a crossover between love and 10-minute delivery?” The shared marketing campaign included side-by-side taglines for Zepto and Shaadi.com. For the quick commerce platform, it read: “manyavar chahiye? Manyavar in 10 minutes”. For the matrimonial portal, it read: “var chahiye? Will take more than 10 minutes.” The Shaadi.com CEO further wrote, “For decades, brands operated in isolation, fiercely protective of their lanes and any collaboration meant approaching the partnership with suspicion, a win-lose approach and months of planning.” “Today, they’re co-creating more than ever 🤝 Social Media with the immediacy it lends, shorter content life-spans, topical orientation and a need to engage audiences is driving brands to be more creative than ever and with AI I expect this trend to further accelerate,” he added. The witty marketing collaboration amazed netizens who immediately showered comments on Mittal’s post. Mittal rightly said that the brands are fast evolving and so are branding strategies. He said, “Brands are no longer just products or services, they are conversation starters. Used to be that your Brand was what you told your customer about it i.e. the primary job was communicating.” The angel investor and Shark Tank India judge explained, “Today, brands are what your customers are saying about you which shifts the role to entertaining, engaging, and then educating.” He clarified, “Marketers who embrace this new role, show the courage to give up complete control & co-own their brands with their customers will be the new stars by the end of this decade.” #startuppedia #startup #anupammittal #zepto #startupfounder