Net Influencer’s Post

Gatorade, Coffee Meets Bagel Turned To This Under-The-Radar Agency For Influencer Campaigns – The Secret To Their Standout Work: Uncharted Agency, a talent startup launched in 2023, is making waves with its creator-centric approach to influencer marketing. The selective boutique prioritizes quality over quantity, providing hands-on support to each creator client throughout the creative process. This strategy has powered standout brand activations for companies like Gatorade and Coffee Meets Bagel. Co-founders Victor Wong and Edward Kwag emphasize strong creator partnerships, transparent operations, and addressing industry pricing challenges. Notable campaigns included Gatorade Zero promotions and an AAPI community empowerment initiative aligning with the founders' values. For the creator economy, Uncharted's advice centers on niching down passions, providing audience value, and prioritizing authentic content over metrics. With measured growth plans focused on cultivating an empowering culture, the agency exemplifies how personalized attention and aligning brand purpose can drive influencer marketing impact. 👉🏼 Read the full story by clicking here: https://lnkd.in/g3EB7YRa #InfluencerMarketing #Influencer #UnchartedAgency

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