Gatorade, Coffee Meets Bagel Turned To This Under-The-Radar Agency For Influencer Campaigns – The Secret To Their Standout Work: Uncharted Agency, a talent startup launched in 2023, is making waves with its creator-centric approach to influencer marketing. The selective boutique prioritizes quality over quantity, providing hands-on support to each creator client throughout the creative process. This strategy has powered standout brand activations for companies like Gatorade and Coffee Meets Bagel. Co-founders Victor Wong and Edward Kwag emphasize strong creator partnerships, transparent operations, and addressing industry pricing challenges. Notable campaigns included Gatorade Zero promotions and an AAPI community empowerment initiative aligning with the founders' values. For the creator economy, Uncharted's advice centers on niching down passions, providing audience value, and prioritizing authentic content over metrics. With measured growth plans focused on cultivating an empowering culture, the agency exemplifies how personalized attention and aligning brand purpose can drive influencer marketing impact. 👉🏼 Read the full story by clicking here: https://lnkd.in/g3EB7YRa #InfluencerMarketing #Influencer #UnchartedAgency
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Influencer marketing isn’t about one post and instant ROI. This isn’t a magic wand for sales, it’s a dum biryani's slow-cooked recipe for brand awareness and trust. Shoving products in people’s faces? No thanks. Keep it organic, trust the creators to work their magic in a way that feels real. What worked in 2018? Not gonna cut it in 2024. Influencer marketing thrives on constant experimentation and adaptation. New platforms, new trends, new formats—staying nimble is the name of the game. Also, it’s not about numbers. You need the right influencers who truly resonate with your audience, not just anyone with a big following. Micro-influencers, niche communities, and authentic storytelling matter more than ever. Lastly, it's a long game. The halo effect of consistent, strategic influencer partnerships can transform a brand's perception, even if it doesn't translate into immediate sales. #InfluencerMarketing #BrandAwareness #ContentCreation #OrganicContent #DigitalStrategy #MicroInfluencers #EvolvingTrends #LongTermStrategy
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Exploring the Power of Influence: A Look at Viral Campaigns In the dynamic world of digital marketing, the impact of influencer campaigns is undeniable. I recently came across an insights that showcased 10 Influencer Marketing Campaigns That Went Viral on Social Media. It was a revelation to see the creativity and strategic planning that went into these campaigns to capture the audience’s attention and create memorable brand experiences. These case studies are a testament to the fact that influencer marketing is not just about celebrity endorsements but about creating a narrative that resonates with the target audience. From leveraging the reach of micro-influencers to crafting campaigns that spark conversations, the multifaceted approach brands must take to succeed in this arena. As someone passionate about the intersection of technology and marketing, I believe these examples can serve as a blueprint for future campaigns. They underscore the importance of authenticity, engagement, and innovative thinking in the digital space. It’s an eye-opener for marketers and businesses aiming to make a significant impact online. #InfluencerMarketing #DigitalMarketing #SocialMediaStrategy #BrandEngagement #ViralCampaigns
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𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 = 𝗗𝗵𝗮𝗻𝗶𝘆𝗮 🌿(𝗖𝗼𝗿𝗶𝗮𝗻𝗱𝗲𝗿) 𝘁𝗼 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗯𝗿𝗮𝗻𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 A space where strategy meets creativity! Over the past few years, I’ve had the opportunity to work on some exciting influencer collaborations for my esteemed clients. From partnering with 𝘁𝗼𝗽-𝘁𝗶𝗲𝗿 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗽𝗮𝗴𝗲𝘀 𝘁𝗼 𝗻𝗶𝗰𝗵𝗲 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹 𝗰𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗽𝗮𝗴𝗲𝘀, every project has been a fulfilling experience. ✨ Why I love Influencer Marketing: - It connects brands with authentic voices. - It creates stories that resonate with real audiences. - And, of course, the results are always worth the effort! Here’s a glimpse of the campaigns I’ve enjoyed working on so far 📸 (not reels—just the highlights 😉). 𝐏𝐒: 𝐒𝐜𝐫𝐞𝐞𝐧𝐬𝐡𝐨𝐭𝐬 𝐭𝐞𝐥𝐥 𝐭𝐡𝐞 𝐬𝐭𝐨𝐫𝐲 𝐛𝐞𝐭𝐭𝐞𝐫 𝐭𝐡𝐚𝐧 𝐰𝐨𝐫𝐝𝐬 𝐬𝐨𝐦𝐞𝐭𝐢𝐦𝐞𝐬! 😎 I’m excited to continue this journey and scale new heights in the world of influencer marketing 🚀. 💡 If your brand is looking for the perfect influencer campaign to elevate its presence, We are here to help you make it happen! #InfluencerMarketing #DigitalMarketing #ContentCreation #MarketingStrategies #BrandGrowth #CampaignHighlights #SocialMediaMarketing #MarketingLove ICCPL GROUP | DigiComm Marketing Services LLP
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📢 Why do brands stick with Creators long-term: In the dynamic world of influencer marketing, it's intriguing to see many brands maintaining partnerships with the same creators for 5-6 years, even if the performance metrics hover around 50%-60%. Why does this happen? Here are two key reasons: 1. Cost-Effectiveness: Long-term partnerships often come with negotiated rates that are more cost-effective. By sticking with a trusted creator, brands save on the time and resources required to constantly scout and vet new influencers. This steady collaboration can lead to significant savings, enabling brands to allocate their budgets more efficiently. 2. Long-Term Strategy: Brands often focus on long-term goals such as brand awareness and loyalty rather than immediate performance metrics. A consistent presence in a creator’s content helps build a lasting association in the audience's minds. This sustained visibility can drive deeper connections and trust, fostering a loyal customer base over time. These strategic choices highlight the value of consistency and forward-thinking in influencer marketing. It’s not just about the immediate results but building a strong, enduring brand presence. What are your thoughts on this approach? Have you seen similar long-term partnerships in your industry? Share your experiences and insights in the comments below! #InfluencerMarketing #BrandStrategy #CostEffectiveness #LongTermGoals #MarketingInsights #ContentCreators #BrandLoyalty
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🌟 3 Key Insights on Influencer Marketing in 2024 🌟 1️⃣ Authenticity is Everything Gone are the days when just any endorsement would do. Consumers are craving authenticity! They want to see real experiences, honest opinions, and genuine enthusiasm from influencers they trust. Brands that prioritize organic partnerships are seeing the most impact. 2️⃣ Micro-Influencers Are Powerhouses While mega-influencers still have their place, micro-influencers with niche, highly engaged audiences are driving stronger connections. Their smaller, more loyal followings often lead to higher engagement rates and conversions, making them a cost-effective option. 3️⃣ Focusing on One Platform Yields Tailored Results Instead of spreading campaigns across multiple platforms, focusing on a single channel like YouTube can lead to a more customized and impactful experience. YouTube, for example, allows for in-depth storytelling, product reviews, and longer engagement times. By honing in on one platform, brands can create deeper connections and deliver more focused, high-quality content to a highly engaged audience. 💡 The influencer marketing landscape is evolving, and the brands that adapt will thrive. How is your business leveraging influencer marketing? Let’s discuss! #InfluencerMarketing #BrandPartnerships #DigitalMarketing #2024Trends #ContentCreation
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LetsInfluence is teaming up with Anthill Ventures for Gruhas Gusto— the groundbreaking food innovation accelerator. This collaboration is a game-changer for the food industry, opening up endless possibilities for growth and innovation. With Let's Influence on board, the cohort brands of Gruhas Gusto are in for an incredible journey. How? By leveraging our influencer marketing platform to revolutionize their outreach strategies, helping them connect with their target audience like never before. By tapping into the power of influencer marketing, these brands can skyrocket their: - brand awareness - engagement - and overall impact on the market. And with Letsinfluence.io | Influencer Marketing Agency guiding the way, the process will be smoother than ever before. Together, we're paving the way for these cohort brands to not just succeed, but thrive in the competitive food industry. Get ready for some serious innovation—exciting times lie ahead! #influencermarketing #cohort
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Elevate Your Brand with Influencer Magic! 🌟 At KR1STNA Media, we're unlocking the full potential of influencer marketing to catapult your brand into the spotlight. Dive deep into a world where authenticity meets strategic storytelling, all designed to amplify your message and engage your audience like never before. 🔍 Why Choose KR1STNA Media for Influencer Marketing? Expert Matchmaking: We pair your brand with influencers who resonate with your mission, creating authentic connections and impactful conversations. Strategic Campaigns: From ideation to execution, we craft campaigns that align with your goals, ensuring every post, story, and tweet translates into growth. Performance Analytics: With our data-driven approach, track the success of your campaigns in real-time, optimizing for maximum engagement and ROI. 🎨 We bring this energy and precision to every campaign, ensuring your brand stands out in the crowded digital landscape. 💥 Ready to Transform Your Influence into Impact? Let KR1STNA Media be your guide in the ever-evolving world of influencer marketing. Contact us today to start your journey toward meaningful brand conversations and unparalleled growth. 💌 DM us to get started! 🌐 Visit kr1stna.com to schedule a call. 👉 Follow us for more insights on how to make your brand shine brighter. #KR1STNAMedia #InfluencerMarketing #BrandGrowth #DigitalInnovation #StrategicStorytelling #MakeAnImpact
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Elevate Your Brand with Influencer Magic! 🌟 At KR1STNA Media, we're unlocking the full potential of influencer marketing to catapult your brand into the spotlight. Dive deep into a world where authenticity meets strategic storytelling, all designed to amplify your message and engage your audience like never before. 🔍 Why Choose KR1STNA Media for Influencer Marketing? Expert Matchmaking: We pair your brand with influencers who resonate with your mission, creating authentic connections and impactful conversations. Strategic Campaigns: From ideation to execution, we craft campaigns that align with your goals, ensuring every post, story, and tweet translates into growth. Performance Analytics: With our data-driven approach, track the success of your campaigns in real-time, optimizing for maximum engagement and ROI. 🎨 We bring this energy and precision to every campaign, ensuring your brand stands out in the crowded digital landscape. 💥 Ready to Transform Your Influence into Impact? Let KR1STNA Media be your guide in the ever-evolving world of influencer marketing. Contact us today to start your journey toward meaningful brand conversations and unparalleled growth. 💌 DM us to get started! 🌐 Visit kr1stna.com to schedule a call. 👉 Follow us for more insights on how to make your brand shine brighter. #KR1STNAMedia #InfluencerMarketing #BrandGrowth #DigitalInnovation #StrategicStorytelling #MakeAnImpact
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📈 "How can Influencer Marketing help startups to achieve $1B market penetration?" 📈 An actual inquiry Digital Voices received last week. Gabrielė Palepšaitė and the Surfshark team are the best people to help answer that question. We are thrilled to feature Gabriele on this episode of Visionary Voices. ✅ Over the past five years, Surfshark have scaled massively to become Lithuania's second ever unicorn ✅ Their data-driven, test and learn approach to Influencer Marketing has seen them scale success globally ✅ From being hundreds of creators' first brand deals, to partnering with MrBeast - they have been an essential part of empowering the Creator Economy ✅ Surfshark has debunked industry myths that organic influencer content can't drive sales or ROAS BUT, what has struck me most about the Surfshark team after 5 years of working together is their consistent approach to innovation. They launch new products, try new strategies, markets and partnerships to make sure the brand keeps growing. We've loved being a small part of your crazy rocket ship journey! Gabrielė Palepšaitė, Giedrius Petraitis and Regimantas Urbanas 💙 #innovation #influencermarketing #VisionaryVoices #CreatorEconomy #unicorn 57/100
Building trusted relationships is the key to scaling success in the Influencer Marketing industry 🌟 Surfshark has been a valued client of ours for over 5 years. Together, we've developed an Influencer Marketing strategy that focuses on driving global growth and leveraging long-term partnerships to expand impact and scale 🚀 In this episode of Visionary Voices, we are joined by Head of Influencer Marketing at Surfshark, Gabrielė Palepšaitė who has been part of the Surfshark team for as long as they have been our client. Tune in as Gabrielė shares: ✨ Insights from her career journey, managing Surfshark's influencer strategy across the US, Asia, and Europe ✨ Campaign highlights with creators like Mr Beast and building lasting influencer relationships ✨ Why Influencer Marketing is a trusted way to have your brand represented through different lenses across the globe #influencermarketing #creatoreconomy #influenceragency #brandmarketing #brandpartner #surfshark #visionaryvoices
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This strategy has nailed 1700+ influencer campaigns in the US 📈 Today we’re sharing it completely for free! For major brands, there comes a time when growth in their home market slows down - or even stops. The next logical step? Expanding into new markets. And the USA are the top contender: the largest consumer goods market in the world, offering millions of untapped potential customers and massive revenue opportunities. But this is where many brands fail. ❌ Why? Because they: - underestimate cultural differences - struggle to grasp the market’s complexities - lack the right influencers and strategies With over 2000 international influencer campaigns - including 1700 tailored projects in the US - we’ve developed a proven process to help brands scale profitably through international influencer marketing. From the best creators to tailored strategies, we know what truly works in the US. 🇺🇸 Want our proven US influencer strategy? 1. Like this post 2. Comment “US process” 3. Connect with me and I’ll send you our strategy
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