Net Influencer

Acast Acquires Female-Founded Wonder Media Network To Empower Advertisers, Expand U.S. Operations: The acquisition of female-founded Wonder Media Network (WMN) by podcast company Acast aims to expand Acast’s U.S. operations and integrate WMN’s creative studio capabilities for developing omnichannel advertising campaigns across audio, video, social media, and live events. The deal combines WMN with Acast’s existing creative team to form Acast Creative Studios led by WMN founders Jenny Kaplan and Shira Atkins. This enhanced offering enables Acast to meet the growing demand for innovative multi-channel campaigns from advertisers. Additionally, WMN’s original content division will continue producing premium podcasts under the new structure. 👉🏼 Read the full story: https://lnkd.in/gnFUS2aT #InfluencerMarketing #Influencer #Acast #WMN

How E-Commerce Platform Alively Reshapes Wellness Through Data And Creator Partnerships: E-commerce platform Alively uses personal health data to provide customized wellness product recommendations to consumers. It takes a comprehensive approach focusing on fitness, nutrition, sleep, mindset, and social connection. Alively partners with health experts who share their routines and recommendations through content, enabling followers to access personalized storefronts with the experts’ recommended products. The platform measures success through various health metrics like sleep quality, weight changes, and cholesterol levels, aiming to help people live healthier for longer. Alively sees growth potential for niche influencers creating authentic communities around specific health goals and routines. 👉🏼 Read the full story: https://lnkd.in/gzBfAu8j #InfluencerMarketing #Influencer #E-commerce #Data #CreatorPartnerships #Alively

Nike Was The Top Brand For Influencer Marketing In The US This Year: Nike was the top brand for influencer marketing in the US in 2024, according to a new report by Traackr. The study scored brands based on a proprietary “Brand Vitality Score” measuring influencer content reach, engagement, and impact on brand image. From January to October, Nike earned a leading score of 967,000, with 84,300 social media mentions and 257 million engagements. Luxury labels like Louis Vuitton, Dior and Chanel also ranked highly, relying more on celebrity influencers. Fast fashion brands like Zara, Shein and H&M diversified influencer strategies beyond celebrities. While trailing Nike in the US, Adidas led for influencer marketing in the UK. 👉🏼 Read the full story: https://lnkd.in/gcKKfR5T #InfluencerMarketing #Influencer #Nike #Traackr

How Lionize’s AI-Powered Platform Makes Influencer Marketing More Efficient: The article discusses how Lionize, an AI-powered influencer marketing platform, streamlines the process of finding and working with micro-influencers for brands. Co-founder Chris Buetti explains how their AI tool Lilly automates tasks like sourcing, communicating with, and managing influencers, reducing the workload for brands. The platform leverages data from tens of thousands of past campaigns to provide strategic insights. Lionize simplifies creator onboarding and prioritizes accessibility for non-professional influencers. Buetti emphasizes the importance of having an effective strategy beyond just partnering with influencers. He highlights the hard work creators put in and calls for greater recognition of their contributions. The article presents Lionize as an innovative solution making influencer marketing more efficient and measurable for businesses through AI automation and data-driven insights. 👉🏼 Read the full story: https://lnkd.in/g5iAT2MU #InfluencerMarketing #Influencer #Lionize #AI

The Cirqle: Driving Creator Marketing Through Data-Driven Performance: The Netherlands-based creator marketing platform The Cirqle is driving a performance-focused approach to brand-creator partnerships by measuring and optimizing for true business outcomes like revenue. As a Meta and TikTok partner serving 1.2 million creators, The Cirqle integrates with paid social advertising to amplify creator content and track sales impact through first-party data. Key capabilities include AI-powered performance prediction, automated workflow management, cross-channel tracking, and real-time optimization. A fashion retailer case study highlights how paid amplification of a single creator post generated nearly €300,000 in revenue from less than €100,000 in ad spend. The Cirqle’s founder Steven Lammertink sees AI fundamentally transforming the creator economy by enabling precise matching of creators to revenue performance. 👉🏼 Read the full story: https://lnkd.in/gdsWgPH2 #InfluencerMarketing #Influencer #TheCirqle #AI

TikTok Shop Hits $100M In Black Friday Sales — Just As Ban Threat Looms: TikTok Shop, the e-commerce feature launched by TikTok in September 2023, hit $100 million in sales on Black Friday 2024, showcasing early success even as the platform faces potential ban in the U.S. Data indicates TikTok Shop’s transaction volume surpassed competitors like Shein and Temu during the week leading to Cyber Monday. However, a U.S. federal appeals court has upheld legislation requiring TikTok’s Chinese parent ByteDance to divest its U.S. operations by early 2024 or face a nationwide ban. TikTok claims this ruling could disrupt TikTok Shop’s operations globally. While integrating with TikTok’s social media platform enables merchants to market through advertising and influencer partnerships, the platform’s future remains uncertain amid the regulatory challenges. 👉🏼 Read the full story: https://lnkd.in/e796WyYA #InfluencerMarketing #Influencer #TikTok #BlackFriday #TikTokBan

Call Her Daddy Host Alex Cooper Launches Hydration Brand To Compete With PRIME, Gatorade: Call Her Daddy podcast host Alex Cooper is launching a new hydration drink brand called Unwell Hydration that will debut exclusively at Target stores on January 1, 2025. The new venture follows Cooper’s recent $125 million deal with SiriusXM and explores over 100 potential business opportunities she evaluated. Each 16.9 oz Unwell bottle contains over 700mg of electrolytes, B vitamins, and green coffee extract, positioned as a healthier alternative to beverages like PRIME and Gatorade. Three flavors will be available initially at $2.49 per bottle. The brand aligns with Cooper’s existing Unwell media network that generates eight-figure merchandise revenue annually. While announcing production partner Nestlé at a recent conference drew mixed fan reactions over corporate practice concerns, many supporters have pledged to buy the drinks. Cooper’s move into consumer products follows a trend of top creators like Emma Chamberlain, Logan Paul, and MrBeast launching their own retail items to capitalize on loyal audiences and drive new revenue streams beyond just sponsored content deals. 👉🏼 Read the full story: https://lnkd.in/eRuNjxSh #InfluencerMarketing #Influencer #CallHerDaddy #Unwell

The Hard Truth About Creator Marketing ROI: 15 Industry Leaders Reveal What Works: The creator economy has embraced collaborations between brands and influencers, but accurately measuring the impact remains a challenge. While studies show creator marketing drives high ROI, brands struggle to implement advanced measurement frameworks beyond simplistic engagement metrics. Industry experts provide their perspectives on this issue, proposing solutions like multi-touch attribution models, aligning goals with meaningful KPIs, focusing on long-term brand growth over short-term conversions, leveraging unified data across platforms, and fostering authentic creator partnerships. They emphasize the need for nuanced, data-driven approaches to capture the full value creators deliver in shaping consumer perception and behavior. The insights underscore that optimizing creator investments requires moving beyond vanity metrics to comprehensive performance tracking. 👉🏼 Read the full story: https://lnkd.in/gHZr-eVw #InfluencerMarketing #Influencer #CreatorMarketing #ROI

Greenlight Group: How Middle School Friends Manage A Star-Studded Roster Of 200M Followers And 70B Views: Greenlight Group, a boutique talent management firm, has built a star-studded roster of over 200 million followers and 70 billion views by taking an unconventional approach - signing creators for their potential, not just their following. Founded by longtime friends Doug Landers and Michael Berkowitz, the company focuses on providing comprehensive career guidance beyond just deal-making. They prioritize authentic, relatable content creators and multi-platform strategies to increase brand partnership opportunities. With a scientific approach to solving creators' challenges, Greenlight Group is positioning itself as a leading firm guiding the next generation of influential voices shaping consumer culture and perspectives across industries. 👉🏼 Read the full story: https://lnkd.in/gVAVs-4f #InfluencerMarketing #Influencer #GreenlightGroup

BuzzFeed Sells ‘Hot Ones’ Studio To Investors Including Sean Evans, Soros Fund In A $82.5M All-Cash Deal: BuzzFeed Inc. has agreed to sell First We Feast, the studio behind the popular YouTube series “Hot Ones,” for $82.5 million in cash to a consortium of investors, including the show’s host, Sean Evans, and Soros Fund Management. The investor group also includes First We Feast founder Chris Schonberger, podcast company Crooked Media, and Rhett & Link’s Mythical Entertainment. Following the acquisition, First We Feast will operate as an independent company with Schonberger as CEO. Evans, who has hosted “Hot Ones” since its 2015 launch, will assume the newly created position of chief creative officer while continuing his role as host. 👉🏼 Read the full story: https://lnkd.in/gDw9pzf5 #InfluencerMarketing #Influencer #BuzzFeed #HotOnes #FirstWeEat #CrookedMedia #MythicalEntertainment