Very excited to announce the evolution of Howbout. This isn’t a hot take because you already know it: social media is dead. It used to be awesome. Facebook was all about our friends’ updates and hanging out together. Instagram was where we went to see our friends’ pics and where they’d been. Twitter was where we went to get real-time status updates on our friends’ activities. Now? The focus isn’t our friends. It’s endless scrolling through feeds of people we don’t know and content we don’t care about. We started Howbout after seeing the opportunity to refocus attention on friends by socialising the calendar - an outdated, single-player tool. We were utility-focused and solved a real pain point: finding time. But now at 5 million downloads and over 1 million events added weekly, our users have outgrown that sole need. They’re using Howbout not just to find time, but to share and engage with it. Their time is their content, and they want to broadcast how they spend it. What they’re up to. What they’ve been doing. What’s coming up. Because it doesn’t matter if it’s a holiday, date or hair cut, we’re all interested in what our friends are doing. Real friends, sharing real updates: everything from the big events to the small day-to-day - all made interesting by the fact that the only content you’re seeing is from your closest 50 friends. After a very positive pilot test in the UK, the update is now live to all users globally and the early data results have been incredible. Very excited to launch the Howbout time feed and Howbout’s far more visionary purpose: sharing time. Let me know what you think!
Makes sense! Good luck Neil Tanna
Interesting, Loved the clean UI 🔥
I'm so addicted to this update it's not even funny
Looks interesting. And yeah, we've truly lost the focus on friendship on social media, both Facebook and Instagram 😔
Awesome iteration of the product!
How exciting-uh!!!
Neil Tanna how can we team up and make an impact with colleges and universities nationwide in USA? Keep up the great work 👍
Senior Associate, Intellectual Property at Hogan Lovells
2wLooks mint Neil 🥳