Nativex’s Post

China's mobile app market presents a goldmine of opportunity, but navigating its unique landscape requires a different approach. Our free guide equips you with the foundations of Chinese social media platforms and helps you conquer this dynamic market. Packed with insights on the latest trends, key platforms, and essential marketing strategies, this guide is your one-stop shop for success in the world's largest mobile market. Read the full guide here: https://buff.ly/3UmqrkE #MobileAppMarketing #ChinaMarket #DigitalMarketing #UserAcquisition #SocialCommerce #MarketingInsights

Delivering highly customized user experiences and staying ahead of emerging trends is critical to mobile app marketing success in 2024 and beyond. Staying privacy-compliant and embracing new channels will be essential strategies. #MobileApps #MobileEngagement #MobileFirst https://lnkd.in/dFA2BknB

Delivering highly customized user experiences and staying ahead of emerging trends is critical to mobile app marketing success in 2024 and beyond. Staying privacy-compliant and embracing new channels will be essential strategies. #MobileApps #MobileEngagement #MobileFirst https://lnkd.in/gWha6Wht

If there’s a hack in Mobile App Marketing, it’s app icon optimization due to its impact on performance campaigns: 1. App icons are key in ad placements, prominently featured in formats like Google App Campaigns. 2. A well-optimized icon driving higher CVR (Conversion Rate) not only drives more raw installs in the stores but also enhances Quality Scores (Relevance Score for Meta) across platforms like Google and Meta. 3. Quality score is a variable in the auction influenced by CVR; therefore, improvements in store CVR enhance your competitiveness in these platform auctions. So when A/B testing an app icon, after a strong win, a good tip is to check your paid media performance, as it might be impacted.

Delivering highly customized user experiences and staying ahead of emerging trends is critical to mobile app marketing success in 2024 and beyond. Staying privacy-compliant and embracing new channels will be essential strategies. #MobileApps #MobileEngagement #MobileFirst https://lnkd.in/gqwxcqiz

Monetizing an app requires building up a user base. So, marketers’ first instinct might be to focus on getting people to notice and install their app. 👉 Mobile Marketing & Quality Control: Getting the Users You Need https://lnkd.in/dj8eAVpj

Monetizing an app requires building up a user base. So, marketers’ first instinct might be to focus on getting people to notice and install their app. 👉 Mobile Marketing & Quality Control: Getting the Users You Need https://lnkd.in/dj8eAVpj

📱 Master Mobile Marketing for Maximum Impact! 📲 SMS Marketing: Reach users directly on their mobile devices with promotional messages and alerts. Stay connected wherever they go! 📩 📱 App Marketing: Boost your mobile app's visibility through app stores, in-app advertising, and push notifications. Stand out in the crowded app marketplace! 📊 🔍 Mobile SEO: Optimize your website for mobile search to ensure a seamless user experience on all devices. Be where your audience is searching! 🌐📱 Reach out to OPA to learn more and book our digital marketing services today! . . . #MobileMarketing #SMSMarketing #AppMarketing #MobileSEO #DigitalMarketing #EngageCustomers #MobileAdvertising #MarketingStrategies

What are the best practices for setting up and analyzing mobile app marketing experiments? What unique challenges do marketers experience when measuring effectiveness for mobile apps compared to other platforms? How can you attribute conversions and in-app events to specific marketing channels? And what KPIs should you be tracking? These are some of the questions Olivia Kory and Zach Epstein will be asking Noa Gutterman, Senior Director of Growth at TextNow and former director of marketing at VSCO, at our next Open Haus on July 15. We’ll also talk about: - The role of PMAX and UAC in paid user acquisition - How to leverage incrementality testing to optimize mobile app marketing spend - Techniques for measuring and improving user retention and lifetime value - Best practices for setting up and analyzing mobile app marketing experiments Join us for a 45' live Zoom event with Q&A at the end for questions around testing, experiments, incrementality, etc. Link to register down in the comments!

What is the most crucial part of Mobile App Marketing? I would say attribution. - Attribution is 40% of App marketing. - Creatives is 30%. - The rest—Channel planning, Campaign structuring, Bids and budgets, Optimization, and all others—is 30%. Why? Because knowledge about attribution is scarce. Let me give you an example. Search for "How SKAN works?" in Google. Most of the top results will be from SaaS brands trying to sell their service if you run app acquisition campaigns. Even after reading the top 10 results, you will return to the same question. "How does SKAN work?" Can't it be taught easily? It can be, and so is the Mobile App attribution, App Growth planning, Channel strategy, and Optimization. Last but not least, how to build an app lift study. Putting them all together in just a 10-hour live course was challenging. Hence, I have combined them with case studies and pre-reading, in-class and post-class assignments, and many more. Tried to collate whatever I have learned and know about App Marketing as part of this course. Check it out here. If you have any questions, let me know below. https://lnkd.in/gCJ7hhgv