Haus’ Post

Understanding which marketing touchpoints drive user actions is crucial for app marketers. At REPLUG - App Marketing Experts, we've worked with numerous apps in implementing effective mobile attribution strategies. Mobile app attribution is the process of identifying which marketing interactions, like ads or referrals, lead to specific user actions within an app. It helps marketers track campaign performance, measure ROI, and make data-driven decisions to enhance user acquisition and retention. Yet, still today, mobile app attribution is something unclear to many operating in the mobile industry. I know that because we talk weekly with developers and companies worldwide that are still facing issues with their attribution models and MMP integrations. Last week, I shared why integrating one of the main MMPs out there (AppsFlyer, Singular, or Adjust) is a better choice than Firebase. Today, I decided to put together a "few" slides about the basics of mobile app attribution and why you should consider implementing an MMP if you haven't already. 𝗣.𝗦. 𝗧𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 𝗶𝘀 𝗻𝗼𝘁 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗯𝘆 𝗮𝗻𝘆 𝗠𝗠𝗣.

Key Mobile App Marketing Metrics: Essential KPIs for Success In the competitive landscape of mobile app marketing, understanding and tracking the right metrics is crucial for driving success and growth. According to a report by Statista, mobile e-commerce sales accounted for 72.9% of total e-commerce sales worldwide in 2021, highlighting the growing importance of mobile marketing campaigns in driving online sales. A study by Google revealed that 59% of shoppers prefer to use their mobile phones for product research before making a purchase, emphasizing the need for effective mobile marketing strategies to capture consumer interest and drive conversions. Here are some key mobile app marketing metrics that every app marketer should monitor: 1. App Downloads and Installs: The number of downloads and installs is the most basic yet vital metric, indicating the initial interest and reach of your app. High download numbers reflect successful marketing efforts and a strong market presence. 2. Active Users: Active users are those who engage with your app regularly. This metric can be segmented into daily active users (DAU) and monthly active users (MAU), providing insights into user retention and engagement. 3. Retention Rate: Retention rate measures the percentage of users who return to your app after their first visit. High retention rates indicate a valuable, engaging app experience, while low rates suggest a need for improvement in user experience or content. 4. Lifetime Value (LTV): LTV estimates the total revenue a user is expected to generate over their lifetime using the app. Understanding LTV helps in budgeting for customer acquisition and retention strategies. 5. Cost Per Install (CPI): CPI is the average cost incurred to acquire a new user through paid marketing efforts. Keeping CPI low while maintaining high-quality installs is essential for sustainable growth. 6. In-App Purchases and Revenue: Tracking in-app purchases and overall revenue provides a direct measure of your app's financial performance. This metric is crucial for apps with a monetization strategy based on in-app transactions. 7. Churn Rate: Churn rate is the percentage of users who stop using your app over a specific period. Lowering the churn rate is vital for maintaining a steady user base and ensuring long-term success. By focusing on these key metrics, mobile app marketers can gain valuable insights into user behavior, optimize their marketing strategies, and drive sustainable growth for their apps. #MobileAppMarketing #AppMetrics #UserRetention #LTV #CPI #InAppPurchases #ChurnRate #ActiveUsers #AppDownloads #MarketingStrategy

🚀 Mobile App Marketing: What’s Working Now? 📱 With millions of apps vying for attention, standing out is tougher than ever. Whether you’re launching a new app or scaling an existing one, here are some key strategies to level up your mobile app marketing: 1️⃣ Focus on Retention, Not Just Downloads Acquiring users is only half the battle. Build retention strategies through personalized push notifications, in-app rewards, and consistent value delivery. 2️⃣ Leverage Micro-Moments Be there when users need you. Think “I want to know,” “I want to buy,” or “I want to do” moments—and create campaigns around them. 3️⃣ Creative > Budget A stunning ad creative can outperform a high-budget campaign. Test multiple creatives and see what resonates most with your audience. 4️⃣ Optimize for the Algorithm App Store and Google Play algorithms prioritize apps with high ratings, reviews, and engagement. Invest in ASO (App Store Optimization) to increase visibility. 5️⃣ Don’t Ignore Web-to-App Funnels Your website can be a powerful driver for app downloads. Use banners, popups, and incentives to guide users to install your app. 💡 The Key Takeaway: The best marketing campaigns today blend creativity, data, and relentless focus on user experience. What’s been your biggest challenge in app marketing? Let’s discuss in the comments! 👇 #AppMarketing #MobileMarketing #DigitalGrowth

Delivering highly customized user experiences and staying ahead of emerging trends is critical to mobile app marketing success in 2024 and beyond. Staying privacy-compliant and embracing new channels will be essential strategies. #MobileApps #MobileEngagement #MobileFirst https://lnkd.in/dFA2BknB

Delivering highly customized user experiences and staying ahead of emerging trends is critical to mobile app marketing success in 2024 and beyond. Staying privacy-compliant and embracing new channels will be essential strategies. #MobileApps #MobileEngagement #MobileFirst https://lnkd.in/gWha6Wht

Gain deep insights into app marketing with this comprehensive course! 

📱 Understanding the Essentials of Mobile App Marketing Creating a successful mobile app requires more than just a great idea; effective marketing is key. Here are the three essential stages of Mobile App Marketing: ☑️ Pre-Launch Awareness: Before launching, it's crucial to build awareness. Conduct thorough market research to understand your audience and analyze competitors. Strategically set your launch date to avoid conflicts with major events. Create a website and landing page to showcase your app's features and develop a robust content marketing plan to generate interest. ☑️ Launch Optimization: Once your app is live, focus on visibility. Optimize your app store listing (ASO) with keywords, descriptions, and visuals to improve discoverability. Invest in targeted paid ads on platforms like Google, Facebook, and Instagram to drive immediate traffic and downloads. ☑️Post-Launch Retention: Keeping users engaged post-launch is vital. Use interactive features and personalized content to maintain user interest. Implement push notifications thoughtfully to re-engage users without being intrusive. Regularly seek user feedback and update your app based on their suggestions to foster loyalty. By mastering these stages, you'll ensure your app attracts and retains users, paving the way for long-term success. 🚀 Ready to take your app to the next level? Contact us today for a personalized marketing plan! _______ 𝐆𝐨𝐥𝐝𝐞𝐧 𝐎𝐰𝐥 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 - 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐠𝐞𝐧𝐜𝐲 Email: [email protected] Phone: (+84) 28 62705825 #DigitalMarketing #Business #Agency #GODigital

Delivering highly customized user experiences and staying ahead of emerging trends is critical to mobile app marketing success in 2024 and beyond. Staying privacy-compliant and embracing new channels will be essential strategies. #MobileApps #MobileEngagement #MobileFirst https://lnkd.in/gqwxcqiz

What is the most crucial part of Mobile App Marketing? I would say attribution. - Attribution is 40% of App marketing. - Creatives is 30%. - The rest—Channel planning, Campaign structuring, Bids and budgets, Optimization, and all others—is 30%. Why? Because knowledge about attribution is scarce. Let me give you an example. Search for "How SKAN works?" in Google. Most of the top results will be from SaaS brands trying to sell their service if you run app acquisition campaigns. Even after reading the top 10 results, you will return to the same question. "How does SKAN work?" Can't it be taught easily? It can be, and so is the Mobile App attribution, App Growth planning, Channel strategy, and Optimization. Last but not least, how to build an app lift study. Putting them all together in just a 10-hour live course was challenging. Hence, I have combined them with case studies and pre-reading, in-class and post-class assignments, and many more. Tried to collate whatever I have learned and know about App Marketing as part of this course. Check it out here. If you have any questions, let me know below. https://lnkd.in/gCJ7hhgv

Navigating mobile app marketing in China requires a deep understanding of the unique dynamics and user behaviors. Unlock the secrets of China's mobile app with Nativex's guide, where we cover key trends including the rise of super apps, the growing popularity of livestreaming and short-form videos, the growth of social commerce, and many more. For comprehensive insights into mobile app marketing in China, read here: https://buff.ly/3UmqrkE #MobileAppMarketing #ChinaMarket #DigitalMarketing #UserAcquisition #SocialCommerce #MarketingInsights