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Sierra Elaina, CEO of Lehua Brands, is bullish on cannabis beverages—and for good reason. 🍹 “They’re the perfect alternative to alcohol, offering a buzz without the hangover or extra calories.” On the latest Cannabis Man Podcast, Sierra shares her insights into how beverages are leading cannabis innovation. 🌿 🎧 https://lnkd.in/gyfHSV9q #CannabisInnovation #CannabisIndustry #CannabisPodcast

In the latest episode of the Cannabis Man Podcast, Chris Lackner, President of the Hemp Beverage Alliance, discusses the importance of the stringent process behind canned beverage production. He explains how these complexities serve as vital safeguards, preventing suspicious actors from compromising consumer safety with potentially toxic products. This insightful discussion is crucial for anyone involved in the hemp beverage industry or concerned about consumer safety. Listen now to learn more about the protective measures in place! 🔗 https://lnkd.in/gSXRpcwD #CannabisManPodcast #HempBeverages #ConsumerSafety #IndustryInsights

⚠️ When it comes to THC-infused beverages, does potency matter? Absolutely. In our latest Tapped In Sales episode, Mike Hall dives into the potential dangers of high-potency THC drinks hitting store shelves. Right now, you’ll find THC beverages with dosages anywhere from 2mg to a staggering 100mg. But imagine someone unfamiliar with these products—perhaps older, curious, and ready to try a 50mg or even a 100mg drink. What happens next? Mike Hall breaks down the real risks and why beer distributors should consider the need for better regulation. Should high-dose THC drinks stay in dispensaries? Or is there a smarter way to introduce these products responsibly? 📲 Listen in to explore what this new market could mean for distributors—and why the stakes are higher than ever. 🍎Apple Podcast: https://lnkd.in/esWjAZAH 📺Youtube: https://lnkd.in/e8PD3szc #TappedInSales #THCDrinks #PotencyMatters #BeverageIndustry #AlcoholIndustry #BeverageDistribution #BeerIndustry #SalesLeadership #SalesStrategy #BeverageSales #SalesCompensation #SalesPodcast #IndustryInsights #MarketTrends #BeverageMarketing #TappedInSales #NBWA #NBWANextGen #VXP

Introducing our newest mini-podcast series on sugar reduction, "The Sugar Scoop!" What do the current generation of consumers like in terms of sugar level in their beverages? How are governments in the Asia Pacific region addressing sugar consumption? Find out all these and more in this short, three-episode podcast, as we deep-dive with colleagues across the Asia Pacific region in the world of sugar reduction. Get the latest insights on the regulatory, sensory and consumer landscape, while hear our technical experts' take on creating consumer-preferred beverages with reduced or zero sugar. Catch up with the latest episodes of The Sugar Scoop here every Wednesday and Friday!  #podcast #sugarreduction #beverages #symlife

Regulatory issues can be a tough obstacle for any food entrepreneur. Let's take the case of Novel foods. The EU has a special approach to novel foods or ingredients in comparison to other countries such as the US or Canada. This lack of awareness and preparation actually drags down the possibility of opening the market out of your continent if you are out of the EU. Same happens when a company believes that just for the fact that the source of their ingredients is a widely used product it does mean that they can´t fall in the category either. Definitely, not understanding well enough this it can be a hard low blow for many starting companies. For that reason we have started a series of episodes called: To-The-Point. These short, 15-minute episodes feature top experts, such as Hannah Lester in this case, who help tackle the specific challenges you’ve shared with us, offering focused, actionable solutions to help you grow and make an impact. Since each episode is focused on tackling real issues, time and spots are limited, so there’s a chance we may not get to cover every challenge right away. If you want to know more about it, go to your podcast platform (Spotify, Apple Podcast...) and there you will learn more about it! Hope you have a great Thursday, Andres Anton #novelfoods #euregulation #foodregulation #foodsafety

Any drinks brand knows that gaining access to distribution is one of the keys to sales growth. While a good distributor isn't a panacea to growing pains, they are certainly part of the solution. On the most recent episode of Business of Drinks, we speak with Erik Segelbaum of SWIG Partners. Listen now to gain valuable insights into how to find your next distribution partner: https://lnkd.in/eivhQaMz

“The industry has split into two camps – big corporate growers partnering with big chains, while legit indie growers align with quality indie retailers. It’s become clear: some of these large producers only hold volume because they’re playing both sides. They’re having their cake and eating it too.” - Owen Allerton, Highland Cannabis Owen highlights a critical move by OCS to introduce broader SKUs, allowing indie stores to truly differentiate their product lineups. This approach helps independent retailers align with smaller producers that don’t participate in the “data deals” game. Legacies Podcast is committed to bringing these conversations to the forefront. Check out Episode 7 to hear more about navigating the evolving landscape of cannabis retail.

Did I just foreshadow this, or is history on repeat? 🤔 Two weeks ago, on the Beer Business Daily podcast, I laid out the play: build a non-alc brand, partner with beer distributors, let them build it for you, and then sell to Coke, Pepsi, or Monster. And now, here we are—Keurig Dr Pepper Inc. buys GHOST for $1B+. Are we seeing the same old story play out again? Beer distributors are out there building brands every day—but are we getting the real value back, or just getting played? Let me know what you think. 👇 Catch the clip with Harry Schuhmacher 📰 And read about the deal: https://lnkd.in/edUHYa-7 #beverageindustry #beerdistributors #brandstrategy #tappedinsales #VXP #NBWA

Today on the VinePair Podcast: Is The Flat Drink Trend...A Bubble? Adam Teeter, Joanna Sciarrino, and Zachary Geballe examine the burgeoning trend of "flat drinks," alcoholic beverages that are very purposefully not carbonated. Do enough drinkers dislike carbonated beverages to make this an area for real growth, or are these drinks just not interesting enough to capture the public's full attention? 🔊 Apple: https://lnkd.in/e2N8QnYq 🔊 Spotify: https://lnkd.in/e2B6-pMH Before you tune in, read Joshua M. Bernstein's analysis of the carbonation-free drinks market here: https://lnkd.in/g223JHak Listen to a preview 👇

This week's Cannabis CMO is out! Paid subscribers get a first-look at my podcast interview with Decater Collins of The Hood Collective where we talk about the importance of setting up your marketing strategy at the beginning rather than letting it be an after-thought. #CannabisCMO #cannabis #cannabisindustry #cannabisbusiness #cannabismarketing