Cannabis CMO

In today's #CannabisCMO newsletter we wrap our final part in our series 10 Mistakes #Dispensary Owners Make With Social Media -- including ignoring the TikTokification of social media! Check your inboxes to get the latest or make sure you subscribe today: https://lnkd.in/dyW3DFmY #cannabis #cannabisindustry #cannabisbusiness #cannabismarketing #marketing #digitalmarketing #contentmarketing

Our latest #CannabisCMO newsletter is in subscribers inboxes and it's a Part 2 of the Top 10 Mistakes #Dispensary Owners Make On Social Media. If you want tips and tricks for #marketing in the #cannabis industry, please make sure you subscribe --- it's free! https://lnkd.in/gbwHnvzs

Registration for our #cannabis marketing live training series called Weed Doesn't Sell Itself just went live! We've got an exclusive discount for anyone who signs up this week. Click the link to learn more: https://bit.ly/4bsNHEY #CannabisCMO #cannabisindustry #cannabisbusiness #cannabisbrand #marketing #digitalmarketing #contentmarketing

These are 10 common mistakes #cannabis dispensary owners make with social media... 🚩 Don't start documenting their journey early enough. 🚩 Don't properly invest in marketing team + budget. 🚩 Say things like "we need to go viral" without doing anything interesting. 🚩 Focus on highlighting products/discounts rather than people + stories. 🚩 Focus on quantity of posts instead of the quality (posting just to post). 🚩 Micromanaging your marketing team. 🚩 Using #cannabis or #marijuana related hashtags on Meta platforms. 🚩 Underutilizing IG stories. 🚩 Ignoring the TikTokification of social media. 🚩 Not responding to every comment/engagement with your page. These are just some of the things we'll be helping operators and other #cannabisindustry marketers be aware of and work through during #CannabisCMO's Weed Doesn't Sell Itself Live Training Series that kicks off on June 24th. With the proven strategies we'll be teaching, we're confident we can help you drive triple digit growth across your digital channels. Sign up for an alert when registration goes next week! https://bit.ly/CMOTraining

BIG ANNOUNCEMENT: Next week we'll be opening up registration for our very first #CannabisCMO *LIVE* training series! Come learn from our founder Kaliko Castille who has 13+ years of experience marketing in #cannabis including as Director of Marketing for National Cannabis Industry Association. We'll have an exclusive offer when we launch next week but you'll have to act quick! Sign up to be one of the first ones to find out when registration opens: https://lnkd.in/gdWquUVc #cannabisindustry #cannabismarketing #cannabisbusiness #marketing #digitalmarketing #marketingcourse

If you're a paid #CannabisCMO subscriber, you get early access to this week's interview with former CMO Joe Hodas who will soon be taking over as CEO of Wana Brands! Check it out here: https://lnkd.in/gnkX52Hd #cannabis #cannabisindustry #cannabismarketing #cannabisbrand #branding #marketing #digitalmarketing

We're back after a busy April! If you subscribe to #CannabisCMO, the latest issue is in your inbox. After last week's news from the DEA, it's pretty clear that the #cannabis world just changed. What should marketers be thinking about under Schedule III? #cannabisindustry #cannabismarketing #cannabisbusiness #cannabiscommunity #reschedule #deschedule #marketing https://lnkd.in/gNnR2t2T

Is the future of #marketing going to be A.I. driven? According to Sam Altman of OpenAI, 95% of marketing tasks could soon be powered by A.I.. Are you ready for the A.I. revolution? Read the article: https://lnkd.in/eM47-x3f #CannabisCMO #cannabis #cannabismarketing #artificialintelligence

🚨 MAJOR TIP ALERT 🚨 With all the focus on asset-light business plans, the folks at Harris Sliwoski LLP lay out some things for you to keep in mind. Learn how you can protect your brand and thrive! 🌿 Read more from Cannabis Business Executive: https://lnkd.in/e2tsDFmJ

Billboards and other OOH options are out of bounds in most states so marketers in the #cannabis industry haven't been able to blow big budgets on awareness campaigns but traditional marketers are now trying to focus on conversions more. #CannabisCMO #cannabisindustry #cannabismarketing #cannabisbusiness #marketing #digital https://lnkd.in/gy_U6As5