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17,000,000+ Prerolls Sold CEO: The Lab / Road Trip

Michigan cannabis sales are up “only” 2.2% YoY. Prices have dropped 24.2% YoY. Lots of people are sounding the alarm, but what does this really mean? WE SOLD 35% MORE UNITS YoY! Consumers still spent the same amount on weed, they just bought (a lot) more of it. This is the same trend we’ve been seeing for years. Your margins are shrinking on a per unit basis. To maintain profitability, you’ll have to sell more units. Consumers are happy to oblige. For a cultivator with limited amount of capacity, who can’t just conjure up more units without a massive infrastructure spend, this is an issue, but there are creative ways to continue to scale without investing in more lights. No, we aren’t seeing massive top line growth, but isn’t that a good thing? At this point, wouldn’t most Michigan operators choose stability over rapid growth at the expense of per unit profit? Don’t we generally see lower prices for the consumer as a good thing? (Yes, I know every other good has gotten more expensive while cannabis hasn’t- but that’s what happens in a brand new commodity market with an agricultural supply chain that takes years to develop.) This data set was published on the same day as news that Fluresh is closing its massive cultivation facility in Adrian, Michigan- and while the closure of a facility and the loss of jobs is nothing to be celebrated - the data and the news (on top of the rapid price compression we’ve seen recently) seem to mark a turning point in the industry. Several truths will become highly evident: Strong brands and lean operators will win out- because customers have more financial freedom to choose VALUE vs PRICE. Good partnerships will dominate- becuase they are able to scale (and operate) more efficiently than standalone competitors. Distribution is everything- becuase this is a volume game. CEOs who aren’t afraid to make the hard decisions will survive- becuase hard decisions will have to be made wether we like it or not, and how fast we respond to the facts in front of us could determine the survival of our companies.

Codi Peterson

Pediatric Pharmacist | Educator | Cannabis Science | Chief Science Officer of The Cannigma | Advisor | Advocate

4w

Playing it as a “volume game” is the race to the bottom, isn’t it?

Billy Dunlap

Michigan Cannabis Testing/Reassure Labs, Live Microbes/Terreplenish, Microbe Production/Easy Fen Systems

1w

Good Partnerships should be the goal of All Licensees in 2025. A Huge fault many share is waiting until your in trouble to Act on Partnership. I see Michigan Cannabis operators every week and many time walk out thinking who they should be partners with. There is a group of good Michigan Cannabis Operators that could be Great Cannabis Operators thru the Right Partnership. Interesting Sungrown Sector. Good Luck

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Michael Bowen

Chairman @ GreenHeart Holdings | M&A, Advisory, Investment

4w

At $78/lb no one is going to survive............

Too many dispos, not enough quality cannabis But people are buying, 260 mill, that's a lot. Michigan is the green state best bud around ✌️

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