Lately, I’m seeing a lot of cannabis operators who have their eyes set on the future and minds stuck in a cycle of fear and/or speculation. Guess what? The strong, profitable businesses with fruitful partnerships who leverage economies of scale to produce high value products (aka the ones winning now) will be the ones who continue to win after rescheduling. Yes, there will likely be more hoops to jump through. Yes, this will speed up the inevitable process of consolidation. Yes, change is coming. But for now, and probably for a couple more years, nothing will change. There is a whole lot of legislation to be written, and a whole lot of lawsuits stacked up that are going to slow this thing down. We are all better off focusing on building more efficient businesses, more value in our products, and a deeper connection with our customers. If you have a hunch that an investment that is worthwhile without rescheduling will be a massive win with it…. Maybe take a swing at it. But don’t let those hunches (or fears) drive your decision making. Be ready to adapt. But don’t let preparing for the worst get in the way of running a good business.
Good thoughts here
Interesting view
Great perspective!
Michigan Cannabis Testing/Reassure Labs, Live Microbes/Terreplenish, Microbe Production/Easy Fen Systems
6moSo let’s say rescheduling comes 1/1/2025. Will Road Trip brand be able to sell outside of Michigan from Kalkaska?