Natalie Gray’s Post

What has been the most difficult brand to deliver marketing activity on for you? I think marketers learn the most when they work on challenging brands and challenging situations. Not when it’s plain sailing. I’ve worked on a number of really difficult brand challenges: At Camelot, former operators of The UK National Lottery, I was marketing scratch cards and draw games which result in you losing your money 4 times out of 5. I was selling a dream, not a reality. At Diageo, I was marketing Smirnoff Vodka. Colourless. Odourless. Tasteless. Highly competitive market. And heavily regulated. At Lily's Kitchen and The Collective UK | B Corp™ I was marketing a super premium priced product in commoditised markets. And now at LockSmith whilst my focus is on helping marketers learn how to be better at their jobs, I have to market our services to businesses who might put little budget into training or indeed little faith into marketing. All of these experiences make me a better marketer. What about you? What’s been the toughest challenge that taught you the most? #marketing #personaldevelopment

Some great strategic thinking from the teams at Menulog, Thinkerbell, and UM Australia, cheekily tying into an unexpected cultural moment. Well done for turning this around so quickly! This is a perfect example of how the agility of digital outdoor formats can, in a moments notice, enable brands to be dynamic in their messaging!

🌭 Hot Dogs Are An UNDERRATED Meat 🌭    People are always surprised when I say this. I love any holiday that gives me an excuse to eat hot dogs.    Ever thought about how hot dogs and product marketing are alike?     Presentation matters. A well-presented hot dog is irresistible, just like a well-crafted product launch. The packaging, the visuals, and the first bite (or impression) set the tone. In product marketing, your product offering, messaging, and GTM channels must be as inviting and appealing as that perfectly grilled hot dog.    Balancing the basics with innovation. While the classic hot dog never goes out of style, experimenting with new flavors keeps things exciting. Similarly, a solid product marketing foundation is crucial, but incorporating innovative strategies and staying ahead of trends can keep your launches and messaging sizzling.     Whether you're a fan of classic mustard and onions or gourmet toppings like foie gras, the essence of both a great hot dog and effective product marketing lies in understanding your ideal customer.     Now, go enjoy a hot dog!  

Zenith Marketing Agency Analysis of Coors Light’s Viral “Lights Out” Campaign Coors Light's "Lights Out" campaign, inspired by a viral moment involving MLB player Shohei Ohtani, showcases the power of quick thinking and trendjacking in marketing. Here's a breakdown of the campaign and the key marketing lessons it offers: Campaign Overview: During a game at Citi Field, Ohtani hit a foul ball that damaged an LED billboard displaying a Coors Light ad, resulting in a visible black square of dead pixels. Rather than seeing this as a setback, Coors Light, in collaboration with the ad agency Rethink, transformed it into a creative opportunity by designing a commemorative can featuring the black square. The limited-edition cans were sold for $17, capturing the interest of baseball and beer fans alike. Marketing Lessons: 1. Trendjacking and Timeliness:    The campaign's success hinged on its timely response to a viral moment. By quickly capitalizing on the incident, Coors Light was able to maintain relevance and engage with current events, showing the importance of agility in marketing strategies. 2. Creativity and Innovation:    Transforming a damaged advertisement into a unique product demonstrates the power of creativity. The black square on the commemorative can turned a flaw into a feature, highlighting how innovative thinking can turn potential negatives into positives. 3. Emotional and Cultural Connection:    By incorporating elements of the game and connecting with fans' excitement, the campaign created an emotional bond with its audience. This approach fosters loyalty and enhances brand image by associating the product with memorable experiences. 4. Engaging Visual Design:    The simplicity of the can's design, with the distinct black square, made it visually striking and instantly recognizable. Effective visual storytelling can significantly boost a campaign's impact and memorability. 5. Limited Edition and Exclusivity:    The limited availability of the commemorative cans added a layer of exclusivity, driving demand and making the product a coveted collector's item. Creating scarcity can be a powerful tool to enhance product appeal and urgency among consumers. 6. Expanding Market Reach:    The campaign's virality extended beyond the U.S., sparking interest in Japan, Ohtani's homeland. This highlights how leveraging culturally significant moments can expand a brand’s reach and attract new markets. Conclusion: The "Lights Out" campaign is a stellar example of how brands can effectively leverage unexpected events to create engaging and memorable marketing experiences. By embracing creativity, timeliness, and emotional connection, Coors Light turned a simple mishap into a marketing triumph, demonstrating the importance of being adaptable and innovative in the fast-paced world of marketing. #LightsOut #CoorsLight #ShoheiOhtani #BaseballMoment #ViralMarketing #Trendjacking #CreativeMarketing #FanEngagement #MarketingSuccess

Do you like this kind of pun in advertising? What does it make you feel? Would this sign make you buy 🥩 meat from this shop? Speak up 🗣 #meat #butcher #steak #meatindustry #groceryshopping #signage #environmentaldesign #pun #joke #culturalreference

I really like how this brand Wild One uses cross-selling strategy to boost sales. They created a Harness Walk Kit that bundles a dog leash, harness, and a waste bag carrier. Cross-selling bundling combines popular items with less popular ones to boost overall sales. This strategy leverages the demand for certain products to increase sales of others that might not sell as well alone. The waste bag carrier isn't very popular on its own since many dog owners just keep bags in their pockets. But by bundling it with the popular leash and harness, Wild One moves more of the less popular bag carriers. This strategy helps increase overall sales and clears out inventory that might not sell as well by itself. It's a smart and effective way to balance product popularity and boost revenue.

What's "Not" to love about this Breakthrough Moments campaign from Kraft Heinz and NotCo? With a 9.55% CTR, it's not a question -- this is an incredible Breakthrough Moment! With a superb and crisp image promoting the plant-based mayonnaise, this mouthwatering creative popped off the screen (and made your mouth water!). Learn more about this campaign and the 9 others in our 2023 Breakthrough Moments report: https://bit.ly/23BTMLI #marketing #advertising #BreakthroughMoments

Less is more, in this great advertisement like in lifestyle. So simple, ironic… out of the box. Happy father’s day! (to the hairy hippie fathers too:)) #jitm #rta #jitmarketing #realtimemarketing #digitalmarketing #advertising #fathersday #instastyle #mobilemarketing #foodie #instastyle #picoftheday

Let's dive into the latest *genius* marketing campaigns of the week! Brands included are Dove, Coca-Cola, Taylor Swift and Lays 🤩 Share your favorite one in the comments below! #marketingcampaigns #lays #cocacola #taylorswift #dove Dove LAYS The Coca-Cola Company

My Learnings in Brand Management (1/?) We all know the 4Ps of marketing (or the 7Ps for services). But here’s a fun challenge: Which P is the hardest to master? 🤔 (And no, it’s not the “Product”, “Promotion” or “Price.”) It’s Place! 🎯 Why? Because Place means channels—and channels mean intermediaries. And here’s the catch: you can’t always control what happens in between. Take Coca-Cola, for example. They’ve perfected their Place strategy, ensuring you can find a Coke literally anywhere—from a local kirana shop to a high-end restaurant. It’s a distribution marvel, but it didn’t happen overnight. #BrandManagement #MarketingStrategy #DistributionStrategy