Tirrah Switzer’s Post

Don’t hide benefits and opportunities behind obstacles like price - focus on what relieves human concern such as value sustainability and quality… pair price with opulence and luxury… gear your audience’s focus towards the feeling of achievement of status when pairing higher price with your product…. Eg - the dog food analogy - peole buy dog food, not their dogs… in marketing we attempt to appeal to dog owners’ sensitivities and and their desire for their dog’s well being… the task is getting the owners to pay more for the idea that their dog will like the taste of the food more, and it will benefit the dog’s health… once you convince the owner that that the food is more superior than the competing brands… this story drives the owner to think of better product and to pay more for that product…. The idea is ‘happy dog, happy owner!’

🌭 July is National Hot Dog Month! 🌭 Like a perfectly crafted marketing strategy, a great hot dog has all the right ingredients. Whether you’re grilling up new ideas or topping off a successful campaign, let’s relish in the creativity and savor the success. 🌟 Celebrate the month with some sizzling strategies and flavorful campaigns. After all, marketing is all about bringing the best bites to the table! 🍴✨ #NationalHotDogMonth #MarketingMagic #SavorTheSuccess #CreativeCampaigns

I am not just a marketer, I am also a passionate corgi mom So passionate that I brought Baguette to a dog cafe in Paris But I am also a marketer so I am right away analyzing the business idea, the service and the customer experience 🤓 Here are the key awesome marketing takeaways from the dog cafe (approved by Baguette 🥖) ✅ Focus on a target audience with a very niche ‘product need’. Yes, even if it is small. Perfect match for perfect audience, that’s how your product captures the first wave of adopters ✅ Innovation goes beyond tech. Innovation can be in creating dog friendly desserts (and pricing them as much as human ones, correct price positioning!) How can you make sure your customer is even HAPPIER during the product usage? Happy customers stay and pay more ✅ Strong product line-up is a key to sustainable revenue growth. It is not about dog friendly desserts, not at all. It’s about dog parents who take coffees and human desserts while their pooch enjoys his. The dog cafe is still a hooman cafe (as dogs cannot make purchase decisions and carry wallets). Also animal accessories, food and opportunity to rent a groom zone. Strong product line-up goes around all the NEEDS of target audience group at a given time around the key topic, not just ONE product ☝️ #marketing #product #strategy

Crafting exceptional beer is just the beginning, to truly succeed in the competitive world of brewing, effectively marketing your product is essential. Yet, behind every successful marketing campaign lies a careful consideration of finances. Today, let's delve into the financial intricacies of brewery marketing, exploring strategic investments, cost-conscious creativity, performance measurement, and long-term growth strategies. • Strategic Investments: Every marketing campaign requires careful financial planning. From social media ads to event sponsorships, understanding the ROI of these initiatives is essential for optimizing budgets and maximizing impact. • Balancing Creativity and Cost: Creativity fuels brewery branding, but it must be balanced with financial prudence. Crafting compelling branding and packaging within budget is key to resonating with consumers while ensuring profitability. • Measuring Performance: Tracking key metrics like customer acquisition cost and conversion rates is crucial for assessing marketing effectiveness. Data-driven analysis allows for continuous refinement and improvement of strategies. • Investing in Long-Term Growth: Marketing expenses may be immediate, but their impact can drive long-term success. Building a strong brand identity and loyal customer base lays the foundation for sustained growth and profitability. Of course, if you're not sure where to start, our expertise in the craft industry helps us provide tailored financial guidance to support your brewery's marketing endeavors. Let's brew success together! #CraftBrewery #BreweryMarketing #FinancialStrategy

60% of restaurants struggle to attract new customers. Here's the scoop: - Lackluster outdoor branding: Your restaurant's exterior is the first impression. If it's not enticing, customers will walk on by. - Ineffective advertising: If your ads aren't reaching the right audience, you're wasting time and money. - Lack of strategic planning: Random advertising won't cut it. You need a well-thought-out strategy. - Ignoring the power of branding: A strong brand can turn one-time customers into loyal patrons. These pain points can make or break your restaurant's success. So, what's your secret sauce for driving more customers to your restaurant? 🍔🍕🌮 P.S. Follow me for more tasty marketing tips! 🍴

🔴 Canagan News & Business Model Revealed (Must Read For Brands) Canagan’s go to market strategy is really simple: They are inherently principled to only sell their products through local pet shops. What does this mean for the small, unsophisticated pet shop? They can rely on Canagan not to sell out and not to undermine them like many other brands. When thousands of pet shops up and down the UK realise that their Canagan customers return with higher frequency to their stores, they simply start recommending Canagan by default. They sing their praises & actively switch customers onto the brand. This creates a HUGE network effect. Their customers become their marketeers. They do Canagan’s marketing for the brand. Some important points: 👉 Canagan actively spends marketing pounds to tell people to shop Canagan at their local pet shop. 👉 They don’t seem to be interested in selling through Amazon (one can buy Canagan on Amazon, but it's much more expensive, as they actively remove vendors from there). 👉 They don’t push B2C with D2C marketing campaigns like virtually everyone else. They tell their customers to go to their local pet shop to buy their products. 👉 They are rapid in their delivery. Order before noon, get it the next day. This fast turnover helps pet shops. 👉 They don’t change formulas. This helps customers trust the brand and their local pet shop. By realising the brand is there to support, and not to pull the rug from under them like many others, thousands of pet shops in the UK get tonnes of product delivered each week. I’m always surprised more brands don’t follow this. (Post NOT sponsored, we say what we want). Here I explore their ‘’move’’ to Germany. What do you think? https://lnkd.in/eW2cJQ4d

Find the weirdest thing you do to make your product great. Stick it on a billboard… “Taste-tested by humans” 4 words that tell me everything I need to know in a split second. ➟ this dog food tastes nice ➟ this dog food is high quality ➟ this dog food is good for my dog ➟ this dog food isn’t packed full of crap And a bonus for any challenger brand: ➟ this is a brand that likes to have fun It will turn off as many as it attracts but that’s just good marketing when you’re in a crowded category. This was just one of a series of really nicely done Tube ads from Butternut Box | B Corp - the way they all worked in unison is a post for another day. So the big question - would you eat this dog food? --- ♻ Repost if you found this useful 😻 Give me a follow for more insights on challenger brand marketing

Key Branding Lesson: Joey Chestnut's Ban from Nathan's Hot Dog Eating Contest 🚫🌭 Protecting your brand is a big deal. So, Joey Chestnut got the boot from the Nathan's Famous Hot Dog Eating Contest. It's a wake-up call about how our actions can shape how people see us, both personally and professionally. Joey's a big deal in the world of competitive eating, known for smashing records and building a solid brand around his insane talent. But his recent ban brings up the importance of sticking to your brand values. What's the deal? Joey allegedly decided to team up with Impossible Foods, a direct competitor of Nathan's Hotdogs. Talk about shaking things up! This whole situation shines a light on why it's crucial for folks and companies to keep their integrity intact and stay true to their brand. Whether you're a competitive eater or a business pro, keeping your brand identity in check is the key to long-term success. Now, the big question: Did Joey make a savvy move that'll change the game for competitive eating? Or did he just shoot himself in the foot, risking his reputation and his time in the spotlight? #BrandManagement #JoeyChestnut #NathansFamous"

How Two Abandoned Kittens 🐈🐈⬛ Sparked a Bold Redesign for WHISKAS It all started just a few days ago when our designer stumbled upon two abandoned kittens, lost and helpless. She couldn’t just walk away. Without a second thought, she brought them home, determined to give them the love and care they desperately needed. Having never had a cat before, she started researching the best food to nourish her new furry companions. That’s when she came across Whiskas—a global brand known for its top-quality cat food. Curious, she signed up for their email list. But when the welcome email arrived, something was off. It felt underwhelming, lacking the warmth and consistency you'd expect from a brand like Whiskas. That’s when inspiration struck. She couldn’t stop thinking about how to make that email better. What if Whiskas’ welcome email truly reflected the heart of their brand? Driven by that thought, she set out to create a fresh version in Subjectlime’s signature style. The result? A beautifully crafted email that captures the warmth, care, and quality Whiskas stands for—just like the care our designer gave those kittens. The kittens are now safe and thriving, and we had a lot of fun bringing this new design to life. Want to see how it all came together? Check out the video for a behind-the-scenes look! 🐾 --------------------------- I'm Riccardo Fucile, and for 5 years I've helped DTC (& B2B lately) brands maximize growth and retention through Emails and SMS Automation ✉️📲. If it’s your first time reading one of my posts and you're interested in all things eCommerce growth and retention, let’s connect! 🌶 #ecommerce #klaviyo #pet

In today’s fragmented marketing landscape, the importance of collaboration has never been more relevant. Some of the best results come from an integrated marketing strategy that utilizes multiple channels and touchpoints to convey a cohesive message. We’ve found that those results can also be amplified by working together with other similar businesses within a local market. No one person or organization can do this alone — it takes collaboration between teams. During our presentation, we intend to show how breweries, an app, and marketing team work together to execute a Craft Beer Challenge campaign that drives meaningful results for all the breweries involved. Craft Beer Professionals 🙏 https://lnkd.in/gwzxfNeB