Moz reposted this
I hope this is helpful for anyone who is looking for a simple process for building topic clusters
This is comprehensive You are doing well chima mmeje🏳️🌈
Can I disagree with something here? Or perhaps challenge something? 🙏🏾 I have been strongly urging content teams to stop focusing on keyword volume. In fact, ignore it. Because high intent keywords will not always have the highest volume. In fact, they rarely do. In-market buyers have very specific questions and problems that they want to tackle. Until all of those are addressed, keyword volume becomes a competing factor against serving the prospects in pain. If not enough people are talking about a topic or problem then we ignore our most valuable and most ready customers in service to the search engines. Instead I'd focus on themes around problems and questions in forums like Reddit in paid communities, dark social, etc, and THEN look at volume in service to VoC (voice of customer). I then check to see how our competitors are answering those questions and 9 out of 10 times no one is addressing them. Low competition ⬇️, ⬆️ value, ⬆️ trust, ⬆️ better quality traffic, ⬆️, intent = a better more helpful web. ♥️ Thoughts? chima mmeje🏳️🌈
Thank you for sharing this. I will reposyt it on my wall so that I cna easily find it when I am more relaxed and painstakingly go through it.
Useful tips. Thanks for sharing and making a difference 😎
Very helpful
Content Marketer for Product-Led SaaS Companies
6dMore context in this 10min video https://moz.com/blog/comprehensive-research-for-your-topic-cluster