Amara Omoregie

If you could get a 40x return on every dollar you spent - is that an investment you'd make? Uhhhh yeah. Well, when you know how to build your email with the right people AND how to nurture and convert through email - research has shown that for every $1 spent on email marketing you can make $40. On a GREAT day, 5-7% of people following you see your social media content. On a BAD day 20% of your email list opens and reads your email. If you aren't taking your email list more seriously than your social media growth (or at least EQUALLY as seriously) then it's time to start! For the next two months I am hosting live masterclasses for our Virtual Business School members. In May I am going over HOW to build your list. In June I am going over WHAT to send your list. This membership is $59/month (I can tell you these classes will be worth more than $59) and you get some other cool's stuff too. No contract so you can cancel anytime. Join before the end of this month and you get my social media copywriting masterclass too. If you want to up your marketing game - with NO FLUFF, actionable training you can put to work right away - this is it! Join us through the link below!

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Use Google Business Profile reviews to improve their experience. Want to know what people think about you? Read your reviews on Google. What did they say? What did they say they liked? What did they say they hated? How did they describe how they felt? What was most important to them? Where were experiences inconsistent? What themes are developing across experiences? Don't have many Google reviews? Go check out competitors. Online reviews are a treasure trove of client and potential client data. Don't sleep on them. --- We founded AttorneySync to help law firms solve growth issues with data.

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This is one of our easiest and best checklists for the top 10 SEO activities you should be doing for your company! We put together the 10 drivers that will help you own search and the algorithms. It's worth the $10/month and then some!! #seo #seochecklist

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Want to dominate local search results? Tune into episode 9 of Growth Boss to learn how to optimize your Google Business Profile (GBP) like a pro! In this episode, Ben Fisher, a Google Business Profile Diamond Product Expert, shares expert tips on: ~ Ranking higher in Google Maps ~ Avoiding common GBP issues ~ Recovering from suspensions ~ and more! Whether you're a small business owner or a marketing professional, this episode will help you improve you GBP listings! Listen now on YouTube, Spotify, or Apple Podcasts. Links are in the comments 👇 -- P.S. Your feedback is valuable to me, so please let me know what you think of the episode. #seo #googlebusinessprofile #localseo #localbusiness #localseotip

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------ IMPROVE YOUR EMAIL MARKETING -- Quick tips for better opens and conversions with direct email outreach and mass broadcast email (i.e. newsletters)  ------ There are many reasons why I love email marketing as a way to connect with people and build relationships. But I'm not here to wax poetic about the spendidness of email. ❤️ Instead in this video I share my best tips for improving your email marketing game. These insights come from years of helping clients evolve their email marketing and the results of prioritizing email as the primary communication channel for my business. Articles mentioned in the video: ❤️ Five Ways to Love Your Unsubscribes – https://lnkd.in/gkb3TJT6 📧 If You Feel Sick About Sending That Last Email, That’s About Right https://lnkd.in/gqksfGfQ  

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Brand evangelists as a salesforce... We unlocked 2,000 doors nationwide by turning our DTC customer base into a salesforce, encouraging them to request our products at their local grocery store. Why did they do this? DTC is inconvenient... -DTC prices were higher than in store. -Free Shipping threshold mean users would buy 4-6 pints. -Shipping schedule was only 3 days per week (frozen shipping logistics). The shift benefited both us as a business, and our customers. But we wouldn't have gotten there if we didn't learn DTC first. #dtc #digitalmarketing #entrepreneurship Ani Blinova-Wolff

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It's time to dive deeper into the effectiveness of paid placements. Are they really driving traffic and conversions? 📈💡 Watch my full conversation here with Krystie Capobianco (Beliveau) 👇👇👇 https://lnkd.in/gfzgZmdU Connect with me! 🔗 https://tr.ee/MMhx0gevpe #DigitalMarketing #ROI #AffiliateMarketing #AlwaysBeTesting

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Execution without prior alignment will always fail. This is one of my many points in my latest episode on Just Be Humans "F*** Digital Marketing" If you missed it, be sure to catch it on all of your favorite podcasting platforms.

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When choosing a digital marketing agency, remember: proof of success over specific industry experience. It's all about their ability to understand and impact consumer behavior.

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One proven strategy to make your agency’s offer a no-brainer The Problem: Leads ⍯ $$$ ​ Many agencies only deliver leads to their clients. But most clients have more problems than just leads. ​ Even if your agency delivers leads to your clients (like a phone call or appointment booked), many can’t close them well. ​ If the client doesn’t close sales from the leads, the leads are not as valuable (thus not worth paying premium money for). ​ The Strategy: Combined Value ​ With Combined Value, you offer your clients a complete all-in-one solution to get the desired result (sales) instead of providing just a few pieces of the solutions (and relying on the client to figure out the rest). ​ Example: Facebook Ads for Plumbers Package Instead of just offering Facebook Lead Generation Ads & Retargeting Think outside of the box and include other things that will get the client the result they want: Phone Sales Training for their team (audio or video course, best practices, or examples of successful plumbing closers). Referral-generating Business Cards: The backs of the cards are gift cards you can give friends and family to generate referrals. Past Customer List Email Reactivation: a simple reactivation email flows to past customers to increase repeat business. A thoughtful, custom gift for the decision maker (just because) ​ You want to stand out from the crowd by thinking outside the box, even in small ways (and be the only source for what you do). ​ ProTip: don’t feel pressured to provide everything in your offer in-house (aka doing the sales training, designing and printing the business cards, etc.). ​ Look for other vendors to purchase from or partner with (so it’s not too much extra work). ​ See how this package is much more valuable than some Facebook cheap leads! ​ Who will you hire and keep around if you own a plumbing company? A) The gal who can get you cheap Facebook leads. B) The gal who can get leads, train your phone staff to convert, turn your new customers into referrals, bring past customers back, and send you a custom beer brewing kit. ​ And there’s added value in having one agency they trust who manages the whole thing (vs. a bunch of agencies, vendors, contractors, and in-house employees). ​ Leveraging Combined Value allows you to get 5-20K/mo retainers. ​ Do this, and you’ll have more clients who stay with you for 5+ years and fewer clients who leave after 6 months. ​ Question: Thinking of the ideal clients you’d like to have, what Combined Value, all-in-one solution could you offer? ​ Be sure to share a few of your ideas below and provide some inspo for all of us!

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Looking for B2B Leads? 15 May Webinar Product Overview + Special Pricing & Free Leads for all Attendees. Lead Connect Pro is compared to ZoomInfo features, however, Lead Connect Pro has flexible plans to fit small business owners.  https://lnkd.in/gSgaB2rK Benefit from Lead Connect Pro’s 3 Powerful Tools from a single platform. 1. High-Quality B2B Leads verified & validated in real-time. Gain access to contact information for over 857+ million prospects in our database, if a contact can not be validated in real-time, that lead is free to you at no cost. 2. Website Visitor Identification - Capture contact information from website visitors without them filling out a form or calling you 3. Buyer Intent Data - This AI-Driven Sales Intelligence tool identifies companies looking for your products and services across the web and presents that information in your dashboard for your sales team to engage. CRM Integrations & Email Tracking included Reserve Your Seat - https://lnkd.in/gkFrS7gK #leadgeneration #leadlists #b2bleads #contactlist #leadgen #salesleads #increasesales #buyleads #b2cleads #buyerintent #buyerintentdata #salesintelligence #websitevisitorid #websitevisitoridentification #customeracquisition #CPA

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Looking for B2B Leads? 15 May Webinar Product Overview + Special Pricing & Free Leads for all Attendees. Lead Connect Pro is compared to ZoomInfo features, however, Lead Connect Pro has flexible plans to fit small business owners. https://lnkd.in/gSgaB2rK Benefit from Lead Connect Pro’s 3 Powerful Tools from a single platform. 1. High-Quality B2B Leads verified & validated in real-time. Gain access to contact information for over 857+ million prospects in our database, if a contact can not be validated in real-time, that lead is free to you at no cost. 2. Website Visitor Identification - Capture contact information from website visitors without them filling out a form or calling you 3. Buyer Intent Data - This AI-Driven Sales Intelligence tool identifies companies looking for your products and services across the web and presents that information in your dashboard for your sales team to engage. CRM Integrations & Email Tracking included Reserve Your Seat - https://lnkd.in/gkFrS7gK #leadgeneration #leadlists #b2bleads #contactlist #leadgen #salesleads #increasesales #buyleads #b2cleads #buyerintent #growthtools #buyerintentdata #salesintelligence #websitevisitorid #websitevisitoridentification #customeracquisition #buyerintent #buyerpersona #CPA

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Be weary of CRO services marketing agencies offer. Often times, it’s not what they claim it is. They will lump CRO into channels and ROI-immediate tactics. The definition is building a growth function based on a comprehensive and strategic process that collects and activates insights through research and iterative testing to measurably drive growth. A great way for you to differentiate is to look at what activities are conducted and how they all fit in the puzzle. A lot of feedback that I hear is based on them doing individual activities and calling it a day - building a landing page in Unbounce, Instapage, etc. - a site audit that is not even backed with Heuristics - testing that is done with no supporting research and no articulated test plan They will skip the research in favor of speed to delivery and may not optimize that landing page once it goes live. You can recognize it’s incomplete by the fact it’s missing a continuous improvement cycle. It’s also not customer-focused and clearly all stems from an internal database they have, regardless of your audience and the issues that prevent your users from converting. Any testing that is not robustly structured around test plans and supported with research is probably the same template they apply to all their clients. Be weary of them, because regardless of price point, they are selling something tactical that is most likely to not drive significant impact for the business. Marketing agencies very rarely have the skillsets and competencies to build an optimization program. There are no silver bullets. There aren't any one time quick fixes for scaling a business. There are no universal truths for what works and there isn’t a single test that is always going to win. Most tests don’t even win even when they are backed with research. Be weary, be skeptical. I encourage you to trust agencies when their talk track focuses on their process involved for optimization, and their customer-focused approach. It’s easier to sell a promise of results than to sell a process.

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How can you align your content with search intent for better SEO results? We explored this in the podcast as Rick shared actionable insights on understanding the searcher's journey. He explained how categorizing content into informational, commercial, or transactional intent helps improve rankings by addressing the searcher's needs effectively. Plus, he emphasized the importance of creating content that answers the right questions. To learn more, check out the full podcast video. Link in the comment! #SEO #SearchIntent #ContentStrategy #DigitalMarketing #PodcastInsights #AI

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What I used to do vs. What I do now... How I used to tackle marketing: - Focused on broad strategies - Neglected niche platforms - Underestimated content value How I do it now: - Craft tailored strategies for utilities and infrastructure - Leverage niche platforms for my target industry - Create valuable content for industry-specific audiences Real value comes from understanding your unique market. Let's chat about crafting marketing that resonates with your core audience. Share your thoughts or visit balsom.co #UtilityMarketing #InfrastructureGrowth #water #infrastructure #wastewater #marketing #digitalmarketing

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