Mordy Oberstein’s Post

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Head of SEO Brand at Wix | Founder of Unify Brand Marketing | Brand Strategy | Brand Development

The digital ecosystem is in a state of flux (no kidding, right?) Looking at the wider ecosystem... I don’t think the model per se is broken, but rather, our view of it is. We expect that a click from an informational query will suddenly (and to an extent magically) result in the user being placed in “the funnel.” And therein lies the issue. Resonance. We need to be far more concerned with resonance than we currently are (which I very scientifically estimate to be at about 0 level of concern). As for SEO, I LOVE the focus the industry has been giving to brand marketing. The bells have been rung and now I think is the time for more discussion on what a focus on brand actually means and looks like. Honored to have been a part of Search Engine Journal's trends for 2025 eBook! Big thanks to Ben Steele & crew. Dive into great insights from Helen P. Dan Taylor ♒ Katie Morton Andrea Volpini and more! #SEO #marketing #marketingtrends

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Mordy Oberstein

Head of SEO Brand at Wix | Founder of Unify Brand Marketing | Brand Strategy | Brand Development

1mo
✨Natalie Stenge

Content Manager @ WiseStamp ✨ Strategist & Creator | I think in GIFs, soundtracks, and B-rolls

1mo

I'm downloading this right now!!

Ben Steele

CONTENT GOBLIN -- Managing Editor at Search Engine Journal

1mo

Mordy, it's a pleasure as always to include your insights. Thank you!

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