Mordy Oberstein

Is AI going to replace SEO teams? Watch our special 100th episode of SERP’s Up, hosted by Crystal Carter and Mordy Oberstein, to get industry insights from Eli Schwartz and other top #SEO experts: https://lnkd.in/dgJx5U3k

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10 Things you’re going to love about the Wix Studio SEO Course…. 1️⃣ The instructors are SEO pros with years of hands-on experience like Aleyda Solís, Judith Lewis, Andrew C., Itamar Blauer, and Mordy Oberstein. 2️⃣ It’s FREE—12 hours of expert training, no strings attached. 3️⃣ Learn how to identify the right keywords for your audience. 4️⃣ Understand user intent and create content that truly connects. 5️⃣Learn technical SEO to improve your site’s performance. 6️⃣ Get clear guidance on link building strategies. 7️⃣ Learn how to use Google Analytics 4 (without feeling overwhelmed!). 8️⃣ Each lesson gives you practical steps to implement asap. 9️⃣ It’s designed for freelancers, agencies, and marketers - So like all of you! 🔟 You’ll leave with strategies that help you create content that works harder for you. Have a peak for yourself: https://lnkd.in/gsn9DHdu #WixStudio #SEOcourse #KeywordResearch #freelancelife #ContentStrategy

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Topical authority is the new domain authority — with it, you can not only outrank big-budget competitors, but you can also reduce the time it takes for you to index and rank. 👇 I'm honored to now be a contributor to the Wix SEO hub, and my first piece is a breakdown of topical authority, what it really means (does Google measure it?) and how to implement it for your own website. Read it here: https://lnkd.in/enMjjBq3 What's your #1 question about topical authority? #seo #searchengineoptimization

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🚀 Ready to captivate your audience with content marketing? Learn powerful strategies tailored for Wix site owners and watch your engagement soar! ✨ #ContentMarketing #WixTips #EngagementBoost https://wix.to/AcV3d5U

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The technical SEO course from Aleyda Solís on Wix Studio is one of the best I have ever seen on this topic. In a short amount of time, she goes from beginner to PhD in a way that even someone without any SEO experience can quickly start making better SEO decisions. The sections on Javascript and structured data will have multiple takeaways, even for people who, like me, have been doing SEO for more than a decade. It's free and well worth the investment of time to check it out here: https://lnkd.in/gDbJigVP #partnership

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⏰ Content Israel 2024 is happening 𝙩𝙤𝙢𝙤𝙧𝙧𝙤𝙬!!! Here are 3 things that you DEFINITELY won’t want to miss 👇 🤝 Networking: Connect with top experts in the field of content marketing. 💼 Real Business: Meet face-to-face with the professionals planning, creating, and executing cutting-edge content marketing programs. 🔊 Learn from Industry Leaders: Gain insights from case studies on real-world deployments, see demos of the latest technology platforms, and join discussions on innovative business models. Will I see you there? It's not too late to still get a ticket AND get 25% off. Use code IA25 ➡️ https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing

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📱 5 Mobile Data Trends of 2023 from AppsFlyer  Stay ahead in the fast-paced world of mobile data! 🚀 Explore the top 5 trends of 2023 according to AppsFlyer and adapt your strategies accordingly. 💡 #PremiumAds #GCPP #AdTech #mobiledatatrend

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Most ad funnels do a spray-and-pray tactic. An optimized ad funnel knows who to target. Most ad funnels prioritize cost-per-action (CPA). An optimized ad funnel adds to profitability and ROAS. Most ad funnels get you a call with an irrelevant lead. An optimized ad funnel gets you top-level decision-makers. Most ad funnels get you a lot of new users and free trials. An optimized ad funnel gets you paid seats and corporate plans. So how do you implement an optimized ad funnel? ➡ Develop AI models to predict user LTV. ↪ Deliver pLTV AI scores to your ad platform’s server API. ↪ Monitor data and network models to improve predictions. ↪ Feed this data into your custom AI models. And the cycle of optimization continues. Don’t want to go through the costs and hassle of building in-house? You can use our AI platform that does it all for you. Voyantis.ai is used by companies like Notion, Miro, & Honeybook. #startups #growth #strategy #artificialintelligence #VBB

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The RIGHT Way to Optimize Your Google Ads Campaigns Struggling to make your campaigns more efficient and profitable? Here's what you’ll learn in our latest video: ✅ Key Metrics Demystified: CTR, CPA, and Quality Score—what they mean and why they matter. ✅ Cut Wasted Spend: Pinpoint where your money’s going and optimize for better returns. ✅ Balance CPA & Volume: Find the sweet spot between cost per acquisition and conversion growth. 🎥 Watch now for practical strategies to optimize your campaigns step-by-step, link in the first comment!

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This is how you create effective product messaging for your go-to-market strategy 👇 Step 1. Understand your ICP pain points Step 2. Create feature-benefit- value ladder Step 3. Create personas and value props summary Step 4. Iterate on messaging and positioning constantly Step 5. Create messaging houses for key personas and products Step 6. Create an internal glossary to align communication

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Here's why you need to partner with TikTok 👉 We teamed up with AppsFlyer for a must-read report: see why TikTok is the perfect place to optimize your campaign’s impact. Access the report now: https://bit.ly/3WIYExu #TikTokForBusiness #GamingonTikTok

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CEO’s perspective: should the CMO and CS report to the CRO? As a CEO you want to reduce the number of departments reporting to you. It might sound like an attractive option to bundle up the core GTM functions; Sales, Marketing, and Customer Success under the CRO and thus remove 2 lines of direct reports. The base profile of a CRO is that of a sales leader. The majority of CROs come with a strong sales background and it’s rare to see CROs with marketing or CS background. Here are some things to consider: + CRO will ensure marketing supports the pipeline generation and that the CS will be focused on upsell and expansion - As the CRO doesn’t deeply understand marketing, the main focus will be on the interfaces familiar to sales; lead generation, and short-term pipeline.  - Since the CRO profile may be more sales-focused, the relationship part of CS may be omitted and the focus would be purely on short-term growth of the customers rather than long-term relationship building. As a CEO you can ask your CRO the following questions to get some clarity on their approach and competence:  What is the primary business impact marketing should have on our high-ACV ICP revenue? → If the answer is leads or pipeline generation, that would be marketing’s primary role when reporting to this CRO. Don’t expect the CRO would become an expert in today’s complex marketing environment any time soon. While this may be a good answer for transactional low-ACV business, for high-ACV it is going to result in inefficient utilization of marketing resources and lower efficiency of sales team. What is the key metric CS should be measured against? → If the answer is upsell and expansion, this should raise alarm bells. Retention (GRR and NRR) should be the foundation of CS function - to understand that the primary focus is to keep the customers and only after that to achieve expansion. In some cases, it may be a great idea to have the CMO and CS report to the CRO, but it could also lead to a potential disaster. As a CEO you need to be concerned first and foremost with the strategic development of the company - if the CRO is going to take the GTM in a very tactical short-term direction, who is going to focus on the strategic development of the GTM functions? What’s your experience? Should Marketing and CS report to the CRO?

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Are your marketing channels telling different stories? 😐 Fragmented data is silently killing your marketing effectiveness. ❌ When each ad platform tells its own story by self-attributing the conversions, it's impossible to see the full impact of your efforts.

 Here’s how to go about it: 

 Implement a data integration platform that centralizes data from all marketing channels!

 Bring all your marketing data under one roof and transform fragmented data into actionable insights, enabling truly data-driven decision-making.
💯 Here’s how to do it 👇🏼
 #lifesight #marketingmeasurement #marketinganalytics #marketingtools #marketingstrategy #marketingsuccess #marketingmixmodeling #marketingdata

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EXPOSED: The Silent Drain on Your App Marketing Budget Most mobile marketers obsess over CPI and ROAS, but there's a critical threat lurking beneath the surface: SDK spoofing. What you need to know: - SDK spoofing simulates real app installs and user activities - Your marketing decisions are based on compromised data - Real user acquisition suffers as budgets go to waste The reality? This isn't just another fraud type. It's a sophisticated attack that's costing the industry millions. At Apptrove, we're changing this narrative. Our enterprise-grade solution: → Detects fraudulent patterns in real-time → Provides actionable intelligence → Protects your marketing investment → Ensures your budget reaches real users Think your campaigns are immune? The data might surprise you. Interested in a fraud exposure analysis for your app? Let's talk. #MobileMarketing #AppGrowth #MarTech #DigitalMarketing #FraudPrevention #Apptrove #AppSuccess

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SAAS MARKETERS DON’T NEED MORE TOOLS & DATA. They need better tools & data. That’s why we’re excited to launch our new SaaS Marketing Toolkit. It’s much different than some of the boring tools out there. The toolkit is a collection of resources custom-built with proprietary data and real insights. You can try one of the live tools here (more coming soon): https://lnkd.in/gcm6t92u

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If you automate your affiliate marketing efforts, you: 👉 streamline partner and payout management 👉 make only data-driven optimizations 👉 get tailored partner engagement 👉 have consistent messaging 👉 increase your efficiency 👉 maximize your ROI 👉 scale your growth Don’t know how to achieve it? We’ve got you covered with our recent guide on how to automate affiliate marketing from click to payout 💰 You can find it in the comments section below! #affiliatemarketing #automation #b2bsaas

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