Mobile World Live’s Post

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I’m not visiting the RWM this year. I haven’t done for a few years now. I don’t miss it in honesty, although I miss some of the people. I’d be really interested in what the ROI is on the event now - from both exhibitors and visitors…. Honest answers in due course would be intriguing… no bull shit / imaginary pipeline numbers… but actual conversion of leads generated from the event to sales revenue…. I’d also be interested in businesses that decided to send the staff without a stand, and if that central business meeting point pays back more than exhibiting (albeit difficult to quantify relationship management vs sales revenue from an event) #WasteManagement #MarkettingInvestment *this isn’t a dig at the event btw… but a genuine info gathering excercise 🫶

Stay ahead with BBI! 📬 Subscribe today for insider news and monthly updates. Join our list to receive exclusive monthly promos, Quick Bits, training opportunities, event invites, open house details, tradeshow announcements, webinars, special discounts, regional updates, partnership news, new arrivals, and much more! Don't miss out—contact your BBI representative now to get on the list! #BBINews #MonthlyUpdates #ExclusivePromos #stayinformed

In the world of business, loyalty isn’t just a virtue—it’s a strategy. Whether it’s loyalty to your customers, your team, or your mission, the ability to stay consistent and reliable builds trust, fosters relationships, and ultimately drives growth. Loyalty at congresses and exhibitions refers to the consistent participation, engagement, or collaboration of attendees, exhibitors, and other stakeholders over multiple events. It demonstrates long-term commitment #BusinessLoyalty #CustomerFirst #Teamwork #EmployeeEngagement #MissionDriven #TrustInBusiness #LongTermSuccess #CustomerRelationships #LoyaltyMatters #meidam2024

As event marketers, we always want to deliver value to our attendees. But we must keep in mind that it is important for that value to be had equitably among all attendees. That is why it is critical to measure the impact of DEI for events. To get EMMC's full guidance, join today. https://lnkd.in/ddiTHuBa

Roughly 20% of revenue from US trade shows comes from sponsorships, making it crucial to build a community of loyal sponsors to maximize event ROI. Here are a few tips on how to ensure your sponsors and exhibitors walk away from each event ready for more: https://ow.ly/Pt3K50SsBfK #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops #eventsponsors #eventROI

Register here: bit.ly/3YjGZM2 Are you looking to measure and communicate the true value of your events? Join our virtual roundtable on November 1st, 2024, to explore innovative approaches to event ROI and learn from industry peers. Discover how to: -Integrate quantitative metrics with qualitative impact stories -Measure event success beyond mere numbers -Attributing business outcomes to specific event touchpoints #events #virtualevent #ROI

Freeman released their Q2 Trends Report, which focuses on exhibitors this time. There were a couple of things that stood out to me. Here's 1:   "Offer predictable exhibitor packages: Help exhibitors feel confident about their event spend and their return by offering tiered, all-inclusive pricing. … Consider offering packages that include more than just exhibit space and align with other event goals, like networking and sharing thought leadership."   This one surprised me, and I'd love to dig more into this in the future.  I understand that exhibitors want to know what they're paying up front. This goes especially for smaller exhibitors who have less budget and may be less experienced at exhibiting (and the Freeman report shows that). However, I'd like to understand a bit more about how this translates to larger packages such as exhibit space AND sponsorships and what that could look like. I'm all for aligning with those other goals.  This is something that I feel like I'd like to research, for sure. Anyone have thoughts about this? Let's discuss! #expohall #eventprofs

Excited to announce I'll be speaking at this year's Channel Focus Virtual event! Join me & industry pros as we dive into the latest trends & strategies in channel management. Exclusive offer for my network to register for just $170 using promo code: BradR Don't miss out on this chance to network & gain valuable insights. Secure your spot now! #ChannelFocus #Networking