💡 Is your event data the secret to gaining a competitive edge? Imagine concentrating your resources on high-potential leads, saving time, and significantly increasing your chances of closing deals. Applied to events, the promise of signal-based strategies becomes even more exciting. Don't miss this MarketingProfs article from Certain's CEO, Peter Micciche, where he reveals how to elevate your event metrics and harness AI to capture powerful buying signals. 🔗 https://lnkd.in/eYXrqafG #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops #buyingsignals
About us
Certain® provides the leading enterprise event automation solution that helps both data-driven marketers and event professionals to bring events into cross-channel marketing campaigns; use rich attendee insights to improve sales & marketing results; and deliver credible event ROI. Certain’s event automation software supports a full range of events – from small meetings and educational sessions, to large conferences and world events. Established in 2011 and headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim. Please visit http://www.certain.com.
- Website
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http://www.certain.com
External link for Certain
- Industry
- Technology, Information and Internet
- Company size
- 51-200 employees
- Headquarters
- San Francisco, CA
- Type
- Privately Held
- Specialties
- Planning and Collaboration, Mobile, Virtual Events, Email Marketing, Strategic Meetings Management, Online Registration, Results Measurement, Appointment Matching, Event planning, Event Marketing, Data Analytics, Business Intelligence, Mobile, Data Visualization, and data management
Locations
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Primary
Get directions
75 Hawthorne Street
Suite 300
San Francisco, CA 94105, US
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Get directions
1516 E Franklin St
Suite 100
Chapel Hill, NC 27514, US
Employees at Certain
Updates
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🚀 Are your events driving measurable business impact? With AI-powered event data at your fingertips, the opportunity to transform events into buyer blueprints has never been greater. 🔍 By setting clear, strategic event goals, you can: ✅ Align events with broader marketing and sales objectives ✅ Drive connections that move buyers through their journey ✅ Turn events into purposeful tools for lead generation and sales Ready to unlock the full potential of your events? 👉 Read the full blog: https://lnkd.in/eJBtVrtn #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops #buyingsignals #eventgoals #marketinggoals #marketingsuccess
Setting event goals: Transform your events into buyer blueprints
https://certain.com
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✨ The future of event success is signal-based. Are you ready? 🚀 In today's event landscape, engagement is everything. 🎯 But how can you truly understand your attendees, maximize ROI, and turn events into powerful business drivers? In his latest article, Certain CEO Peter Micciche shares how signal-based solutions revolutionize event management by capturing attendee intent and turning data into actionable insights. 🔍 Key takeaways: ✅ Why signal-based solutions are essential for event ROI. ✅ How understanding attendee behavior drives more meaningful engagement. ✅ Actionable ways to ensure your events deliver measurable results. 📖 Dive into the full article here: https://lnkd.in/g7cBa3j7 #EventSuccess #SignalBasedSolutions #EventTech #EventMarketing #ROI #Engagement #DataDriven #eventprofs #cmo #eventtechnology #ai #marketingevents 🎤 What are your biggest challenges in turning event signals into actionable results? Let’s discuss!
Maximizing Event Success with Signal-Based Solutions: A Catalyst for Marketers to Drive Pipeline and Revenue
https://certain.com
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✨ Imagine being able to read the minds of your event attendees. What if you could track every step of their journey, uncover intent through engagement, and turn that data into actionable insights? Today, it’s not just possible – it’s essential. Our latest ebook explores how AI and event intelligence are revolutionizing the way organizations leverage event engagement data. Learn how to: ➡️ Capture buying signals that reveal true intent. ➡️ Transform attendee interactions into smarter, data-driven decisions. ➡️ Turn event attendees into lifelong advocates for your brand. Download the ebook here: https://ow.ly/97a650Uogg4 #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops
From Attendee to Advocate – Mastering Buyer Engagement at Events with AI & Event Intelligence
https://certain.com
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Through sophisticated data processing, event professionals can offer more personalized experiences, accurately measure success, and significantly enhance business value. In this blog, we delve into the concept of Event Data Orchestration, exploring...
What is Event Data Orchestration and Why it Matters
https://certain.com
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🔎 Every event interaction—from session attendance to content downloads—can reveal high-intent leads ready to convert. By leveraging AI-powered insights, you can prioritize follow-ups, personalize outreach, and boost ROI. 🚀 Turn your event program into a growth engine: https://lnkd.in/eCRzPT4u #eventmanagement #eventprofs #eventplanning #marketingevents #technology #corporateevents #event #cmos #eventindustry #eventtech #eventsoftware #eventmarketing #marketing #EventTechnology #marketingops #MarketingExecutives #MOPS #EventData #DataAnalytics #EventManagement #cmo #marketingops
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20% of tradeshow revenue comes from event sponsors, making it crucial to build a loyal sponsor community to maximize event ROI. Here are a few tips on how.
3 Ways to Drive Loyal, Repeat Event Sponsors
https://certain.com
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From capturing initial interest to nurturing long-term advocacy marketers need effective strategies and tactics to cultivate loyal brand advocates throughout the buyer engagement journey.
Mastering Buyer Engagement at Events
https://certain.com
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Creating a successful B2B event strategy is no small feat. Here’s how you can meet these demands and master event strategy by leveraging data orchestration and event intelligence to optimize attendee engagement.
Mastering B2B Event Strategy: Harnessing AI, Intelligence, and Insights for Success
https://certain.com
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Understanding your audience is the key to unlocking the full potential of your events.
The Impact of Deep Audience Insights on Event Success
https://certain.com