Mixology Digital’s Post

Upselling is about squeezing out extra cash. It’s about increasing value and profit. Here’s how to upsell smartly: First, offer complementary products, not random items. Suggest items that enhance the customer’s original purchase. For example, when selling a camera, suggest a protective case or lens upgrade. Next, use customer data to personalize upsells. Recommend products based on their preferences and purchase history. Think of Spotify suggesting playlist upgrades based on listening habits. Finally, focus on benefits, not features. Show how the upsell solves a problem or adds value. P.S. Do you upsell for value or profit? #Leadership #Sales #Marketing

Spotify Wrapped 2024, Digital Marketer Edition 🎶 Certified bangers only - if you know, you know 👀 Inspired by RNIB's Spotify Wrapped post 👏 #SpotifyWrapped #SpotifyWrapped2024 #DigitalMarketing

You don’t need Spotify Wrapped to know your top hits this year. 🎵 Track 1: ‘We’ll Circle Back on This!’ 🎵 Track 2: ‘Send Over the Info, We’ll Review!’ 🎵 Track 3: ‘Sounds Great, Let Me Check With My Team!’ If you’re in sales, you know the playlist all too well. But hey, here’s to the ones who follow up, persevere, and turn ‘maybes’ into ‘yeses.’ Keep believing, keep pushing, and keep closing. Sales isn’t for the faint of heart, but it’s always worth the hustle. 💪 #SalesLife #BusinessDevelopment #NeverGiveUp #FollowUpGameStrong #Prospecting #SpotifyWrapped

Spotify started as a music-sharing platform. Slack started as an online game. Netflix started as a DVD rental service. I missed countless targets before mastering B2b marketing. Sometimes, what seems like a setback is actually a step forward towards your success. #B2BMarketing #AccountBasedMarketing #Sales #ProfessionalGrowth

🎶✨ 𝐖𝐡𝐞𝐧 𝐒𝐩𝐨𝐭𝐢𝐟𝐲 𝐭𝐮𝐫𝐧𝐬 𝐄𝐱𝐜𝐞𝐥 𝐢𝐧𝐭𝐨 𝐦𝐚𝐠𝐢𝐜! 🎨📊 Spotify’s new B2B campaign, Spreadbeats, transforms dull media plans into something extraordinary. Coded in Excel, this video makes cells dance and creates a 3D character, showcasing Spotify’s ability to make video ads innovative and effective. 📊✨ ❤️ They prove that with creativity, even mundane tasks can become memorable experiences. 🚀 𝐑𝐞𝐬𝐮𝐥𝐭𝐬? 82% response rate 230% increase in ad revenue Thousands of new leads in 14 countries Spotify reminds us there’s always a way to reinvent the ordinary and create authentic connections. 🌟

🐴 You can lead a horse to water but you cannot make them drink —that’s when the marketing funnel comes in! 🎯 An effective marketing funnel helps generate leads, convert them into customers, and turn customers into loyal campaigners. 🎙 In our latest episode of Transmisión, Graham and Juan Pablo go through the process and discuss successful strategies (or not) to get those raving reviews. Hit our Spotify profile for this and more! 👉 https://lnkd.in/dUd9Vund #digitalmarketing #digitalads #boostyourbusiness #digitaladvertising #bilingualmarketing #Alphaco

⏳ What’s the #1 time-waster every salesperson wishes they could skip? Manual prospect research. Chasing down qualified contacts. You know the drill. 🎯 This year, we took inspiration from Spotify and created Firmograph Wrapped: a snapshot of how sellers without Firmograph spent 2024 stuck in the grind. 🎵 Think Spotify Wrapped… but for sales time-wasters. A little fun, a little eye-opening, and totally inspired by your favorite year-end roundup. What sales “tracks” would you skip—or delete—forever? Let us know below! #FirmographWrapped #SalesPrep #SalesResearch

Remember when Spotify Music Promotion first served you that eerily perfect Discover Weekly playlist? That wasn't magic – it was martech at its finest. In our latest newsletter, we're demystifying the #marketing technology jungle. From #AI-powered content creation to customer #data platforms, we're breaking down how these tools are revolutionizing customer connections. The best part? We're not just throwing buzzwords at you. We're sharing real success stories and practical applications that can transform your marketing strategy today. Dive into our latest issue to discover: - Game-changing martech trends - Marketing automation strategies - Success stories from industry leaders Don't let the MarTech maze intimidate you – let's navigate it together. 🔗 Read, Comment, Like, Share #Martech #MarketingAutomation #DigitalTransformation

As much as we love a good Spotify-inspired yearly wrap (and pretending our most-played playlist wasn't actually 'Focus Music for Deadline Panic'), the reality is that eCommerce managers have spicier metrics to track. Because while Spotify's telling people they were in the top 2% of Taylor Swift listeners, you were in the top 5% of marketers who actually got their weekends back. Thanks, Marketing Automation + AI-Powered Product Recommendations. While some were busy building their LinkedIn empire, you were actually bringing customers back. Haven't automated your customer journey yet? Time to stop manually chasing those abandoned carts. Let’s connect! 🤝 #MarketingAutomation #EcommerceTech #CrossChannelEngagement #2024Wrapped

This year felt like our own Digital Marketing Spotify Wrapped, with unexpected hits, countless experiments, and moments that defined us. Every effort told its own story. Here, we present to you the ultimate playlist of creativity! . . #SpotifyWrapped2024 #KoffeetechCommunications #Koffeetech #WeAreKaafiForYou #MarketingAgency #CreativeAgency