Gilles Argivier

📊 In the fast-paced marketing world, blending data with creativity can feel like a balancing act. Are you navigating this journey, too? You’re not alone. Cella's latest read explores how data-driven decision-making is transforming the way we approach marketing and creativity. Discover insights on striking the perfect harmony between numbers and innovation to drive impactful results. ✨ https://lnkd.in/ejJiS9mH #MarketingStrategy #Cella #RandstadDigital

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Do you know anyone in your professional network? Tag them below!

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Here’s how OUTFRONT Media combines DOOH and mobile to deliver the audiences our advertisers want to reach.

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Understanding how marketing investments are performing and whether they are delivering positive returns is extremely important—especially as marketing budgets are squeezed and teams are being charged with doing more with less. Yet, 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐚𝐭 𝐑𝐞𝐭𝐮𝐫𝐧 𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 (𝐑𝐎𝐌𝐈) 𝐬𝐨𝐥𝐞𝐥𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐭𝐡𝐞 𝐥𝐞𝐧𝐬 𝐨𝐟 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐢𝐬 𝐬𝐡𝐨𝐫𝐭𝐬𝐢𝐠𝐡𝐭𝐞𝐝--particularly when you're engaging in B2B marketing. There are 4 𝐨𝐭𝐡𝐞𝐫 𝐰𝐚𝐲𝐬 𝐰𝐞 𝐜𝐚𝐧 𝐭𝐡𝐢𝐧𝐤 𝐚𝐛𝐨𝐮𝐭 𝐑𝐎𝐌𝐈; find out what they are in the article below by Meredith Fuller #b2bmarketing #roi #romi #marketinginvestment #b2b (CommCreative, MarketBridge, Intelisent, fama PR)

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✅A good brand strategy focuses on becoming or staying relevant. ✅✅A great brand strategy is also about being timeless. 🎬Filming in St. Louis taught me about the fine balance between honoring history and pushing the envelope to meet future challenges. Blending tradition with modernism. Resonating with today’s audience or that new platform without losing authenticity. ⏳A brand's longevity = its ability to innovate + remaining true to its core values. Same for corporate clients and political campaigns. Stay relevant, stay timeless and most importantly stay true to you.

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Some thoughts about private label in my latest Op-Ed. Be sure to also ask about our Private Label webinar filled with all sorts of actionable intelligence powered by our growing #commerce #data set! Thank you Retail TouchPoints. #marketing, #advertising

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The best brands are purposefully planning out their consumer advise strategy!

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Manufacturing companies don’t need to choose between high-level marketing expertise and budget constraints. With a Fractional CMO, you get the best of both worlds—executive-level marketing leadership without the full-time cost. Discover how a Fractional CMO can transform your marketing strategy, drive growth, and deliver results tailored to the unique challenges of the manufacturing industry. Check out my latest blog to learn more: https://buff.ly/4dywURh #FractionalCMO #ManufacturingGrowth #MarketingStrategy #IndustrialLeaders

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Many marketers have written direct mail programs off as outdated and ineffective, but that couldn't be farther from the truth. Check out some of these surprising facts about how direct mail programs continue to outperform the marketing channels that were supposed to replace them years ago! https://lnkd.in/ei9byZ7n

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From the power of color to the impact of the fear of missing out, understanding the principles of marketing psychology can help you craft more compelling strategies, drive sales, and build stronger customer relationships.

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PR Agencies with lengthy, drawn-out hiring processes risk losing out on the best candidates to nimbler competitors. 😴😴😴😴😴😴😴 The risks of a prolonged hiring process are numerous: Candidate drop-off: High-caliber candidates are typically juggling multiple opportunities. The longer a company takes to make a decision, the greater the chances the candidate accepts another offer. 🤔🤔🤔🤔🤔🤔 Negative candidate experience: Making candidates jump through endless hoops and interviews sends the wrong message about your company's culture and values.🤾‍♀️🤾‍♀️🤾‍♀️🤾‍♀️🤾‍♀️🤾‍♀️🤾‍♀️ Opportunity cost: While a great candidate is stuck in your hiring pipeline, your competitors may scoop them up, leaving you to restart the search.🏃🏾‍♀️🏃🏾‍♀️🏃🏾‍♀️🏃🏾‍♀️🏃🏾‍♀️🏃🏾‍♀️🏃🏾‍♀️🏃🏾‍♀️ Loss of momentum: A lengthy process can kill the initial excitement a candidate felt about the role, leaving them disengaged by the time an offer is extended.🥱🥱🥱🥱🥱🥱🥱 The solution? Streamline your hiring workflow, minimize unnecessary steps, and be ready to move quickly when you identify a great fit. ✅✅✅✅✅

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There are many great trios out there: Harry, Ron and Hermione; Jordan, Pippin and Rodman; and the newcomers, McKinney, Wagner and Bremhorst... no really! On this episode of Digital Transformation Success, recorded LIVE at Greenbook's IIEX Conference in Austin, TX, join Point 600's Ryan Wagner, Meltwater's Henry Bremhorst and me, the Momma Bird of Little Bird Marketing, as we discuss AI's integration into business, and the consequences of what they call, "data ignorance." LINK TO SHOW IN FIRST COMMENT. #littlebirdmarketing #podcast #digitalinnovation #digitalintegrationandautomation

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