Mixology Digital’s Post

B2B marketers - I NEED YOUR HELP! Only 7 days until I'll be at the B2B Marketing Expo UK with Will Smibert doing a live Q&A on how to humanise your demand generation in the age of AI and automation. We're collecting questions to spark conversation. And if you can't make it to the live event, I'll be sharing our answers on the Mixology Digital blog. Drop a comment or send me a DM 👇 #b2bexpo #b2bmarketers #demandgeneration

On Thursday Will Smibert will be answering questions at the B2B Marketing Expo UK. The topic: Clicks to Conversations: Humanising Demand Generation I'm collecting questions to spark conversation. And if you can't make it to the live event, I'll be sharing our answers on the Mixology Digital blog. Drop a comment or send me a DM 👇 #b2bexpo #b2bmarketing #b2bdemandgeneration

We had a blast visiting the B2B Marketing Expo in London! The energy was high. We asked attendees three key questions: 1. What’s your favorite B2B marketing tool? 2. What should marketers stop doing in 2025? 3. What should marketers start doing in 2025? The answers revealed some very forward-thinking marketers, with modern ideas on b2b marketing. Yet, the event itself felt... a bit traditional: - 20% of the event space was filled with B2B merchandise booths (branded stress balls and pens). - Another 20% of the booths were occupied by booth-making companies (booth-ception) - Sales and Marketing were housed in completely separate halls – a symbol of the divide - And there was that presentation on the importance of measuring clicks in social media campaigns 🥲 The takeaway: B2B marketers are ready to move forward. The industry? Not quite there yet.

Welcome back from the long weekend! We're starting the week with our 'What We're Reading' updates, featuring marketing insights, and noteworthy B2B industry news that have caught our eye. While some trends fade quickly, these five B2B developments are here to stay: reaching new buyers, improving ecommerce tools, supporting account managers, using video marketing, and automating processes. Here's what we're reading in #B2Bmarketing this week: • 5 B2B marketing trends with staying power • Power up B2B marketing with social media and video • B2B brand awareness steals the spotlight from lead gen • How to revive failing ABM programs Read more at: https://lnkd.in/gXKgcrTk

Looking forward to meeting customers in London tomorrow at B2Believe, LinkedIn’s premiere B2B marketing event which kicks off at London's Outernet Looking forward to a day of insights and inspiration from thought leaders on the topics shaping B2B now and into the future. Be sure to also follow "LinkedIn for Marketing" for key highlights including: - A deep dive into the psychology of B2B buying decisions - A sneak peek at LinkedIn’s newest product innovations - A masterclass on ways to transform your measurement metrics into business objectives

Hey Twin Cities B2B Marketers - the time is NOW to register for our upcoming ABM workshop on Nov 12. Register here: https://lnkd.in/gkcrzwDW Here's what others have said about our workshops: Dan Wallace shared, "Saved me a lot of money" Aiyanna Klaphake shared, "Instructive, realistic content." Abbie Hill shared, "Steve does a wonderful job at explaining complex topics in a way that all can understand and, more importantly, apply." I'll tag some other folks who have attended either our ABM or Lead-Gen workshop in the past to chime in with their two (honest) cents. Ann Kline, Tracy Kelly, Joe Barsness, Nicole Yolitz Armstrong, Linda Cummings, Cassia Solverson, Tammy Lee, Casey Jeremiason, Shelby Lemke, Tim Madsen, Colin Novak, Abby Kelsey, Robin Francis

What’s working in B2B ads, and what sparks decision makers to click your content? 🖱️ Explore LinkedIn's research, conducted in partnership with MAGNA Media Trials, to find out what creative components drive better B2B ad performance on LinkedIn: https://hubs.ly/Q02LvmB50

Only a few weeks to go... B2Believe, LinkedIn’s premiere B2B marketing event, makes its debut in London on Tuesday, October 15th at Outernet London. I am looking forward to a day of insights and inspiration from thought leaders on the topics shaping B2B now and into the future. Be sure to also follow LinkedIn for Marketing and key highlights including: - A deep dive into the psychology of B2B buying decisions - A sneak peek at LinkedIn’s newest product innovations - A masterclass on ways to transform your measurement metrics into business objectives #B2Believe

Is creativity the key to unlocking B2B channel marketing ROI? 🤔 Well, Yes. Duh! 🙄 But there's obviously far, far more to it than that. Right? > What does B2B creativity really look/feel/sound/taste like? > How do you drive and encourage creative thinking? > How do you develop and implement creative ideas? > How do you make your brand meaningfully different? > And how does all of that drive provable ROI (from your MDF)? All these questions (and many more) will be dug into, given a good going over, and answered in roundtable format (alongside yours truly) at the Channel Meet Up event on 25th April at Twickenham stadium. Grab your spot whilst you still can (and if you ask nicely I might even be able to swing you a free ticket). Drop me a cheeky DM if you're interested 👍

🚀 Unlock Your B2B Marketing Budget Potential! 🚀 In our latest episode of B2B Marketing Methods, Terri Hoffman dives into the crucial question: How much should a B2B business budget for marketing? Join her as she chats with our own marketing experts Aaron Eaves and Tiffany McArthur. Discover why relying solely on sales reps and a few conferences is no longer enough in today's digital landscape. Key Insights: 💡 70% of B2B buyers research before contacting sales. 💡 90% say online content influences their decisions. 💡 67% of the buyer's journey happens digitally. Is your marketing strategy keeping up? 👉 Tune in now to learn how to adapt your budget and strategies for success: Listen Here 🎧 https://lnkd.in/gzApyKny