Mitchell West’s Post

Is TV at the top of your marketing strategy?

With all the talk about “fake news” and the “clickbait” you find on social media it is no wonder why people trust their local TV news more than any other source. For an advertiser, what would you like your brand to be associated with, fake news and clickbait or the most trusted source of news in the market...? This is valuable information and applies for both local broadcast news and on the local news website! 

What are the rules for political advertising on broadcast TV or radio? Political ads aren’t allowed on traditional broadcast TV or radio channels in accordance with the Communications Act 2003. That said, TV and radio shows give political parties airtime as part of their broadcasts, which doesn’t count as advertising. Find out more at @Ofcom.  Let's navigate the world of political advertising together. Download our new guide today and make your voice heard. https://lnkd.in/eT68_jMY

🚨 Ahead of the next General Election, we're sending a clear warning to broadcasters to maintain the highest standards of impartiality - particularly those who use politicians as presenters. Today we've published qualitative research to explore audiences’ expectations of due impartiality. We found that: 📰 Audiences welcome existing restrictions preventing politicians from presenting news content. 🎙️ Views on politicians presenting current affairs programmes are mixed, but while there are concerns, there's no clear consensus for an outright ban. ⚖️ Due impartiality is strongly valued by audiences in news programming. 🔗 Find out more: https://lnkd.in/dqbm_C_E #Broadcast #Politics #TV

In recent weeks, particularly during sporting events and news broadcasts, broadcast TV outlets have aired content warnings before airing political ads that carry anti-trans messaging and in front of ads with graphic images for a little-known anti-abortion presidential candidate. The pre-ad warnings echo FCC regulations that state the same thing: Regardless of how viewers feel about the ads, broadcast networks and TV stations have no choice but to televise them, even if the ads contain offensive visuals and untruthful messages. https://lnkd.in/gBAr5uxP

Revolutionizing Debates: How Social Media Holds Politicians Accountable Discover how social media and live streaming are reshaping the nature of political debates, empowering viewers to hold politicians accountable in real-time. Join the discussion and learn how social media is changing the game. #PoliticalDebates #SocialMediaRevolution #AccountabilityMatters #ReshapingPolitics #RealTimeEngagement #LiveStreamingInsights #DemocratizeDebates #EmpoweringViewers #PoliticalTransparency #ChangingTheGame

Reaching voters in local communities is critical for the success of political campaigns. Through established relationships with our broadcast partners, Katz Television Group activates campaigns in local communities, harnessing the power of broadcast television to deliver meaningful results. See how we can help your political campaign reach potential voters. https://hubs.la/Q02LVnFd0

As the 2024 election cycle shifts into high gear, political advertisers face unique challenges and opportunities in the TV landscape, including cord-cutting, fragmentation, and shifting voter behaviors.       Here's how Roku is helping campaigns reach voters beyond their base. https://lnkd.in/e-hRzSDm #Streaming #Advertising #TV #Political

A free public media is a hallmark of our democracy. Suppression of the media (the enemy as described) will be very hard to do, except in one single case. That being National Public Radio and PBS TV. From the Internet: "The Corporation for Public Broadcasting (CPB) is the steward of the U.S. federal government's investment in public broadcasting and the nation's largest single source of funding for public radio, television, and related services." I once had a Republican consultant describe NPR as "National Democratic Radio" and the funding for it has always been an issue for the Republican Party. Should the House stay Republican, this is the first area I'd watch for action to take place concerning media--removing federal funding for the two organizations above. Let's see what happens!

After the fiasco of the polls forecasting the election result, I've been digging into a couple of areas around how we consume media, and I'm beginning to conclude that we don't know anywhere near as much about consumers as we think we do. I think this will improve, but it does require investment and significant change. My thoughts here: https://lnkd.in/eUtQaTwb