TVB

Four Reasons Local Broadcast TV News is Essential During a Crisis When Hurricanes Helene and Francine slammed into the gulf coast, local broadcast TV news served as a lifeline for residents who turned to these trusted networks for storm updates, evacuation orders, and guidance when it mattered most. https://lnkd.in/ePykEggm?

The Power of Local TV: Streaming Platforms – Compete or Collaborate? Presented by Nielsen’s Local Media Managing Director, Paul LeFort, and VP Audience Insights, Michael Weinisch. Tune in as Paul and Michael demonstrate the differences and similarities of Local Broadcast & Streaming audiences. https://lnkd.in/eBA2Ut_m For Members Only.

Comparing all viewing platforms regardless of whether they have advertising can be misleading to advertisers who can only place their commercials into ad-supported content. The 2024 SVOD Study’s purpose is to clarify these issues and assess how linear television fits into the ad-supported video world. Join Hadassa Gerber to discuss the findings of the study and implications for measurement. https://lnkd.in/gzygCiGT For members only.

For over 20 years, we've helped keep roads safer during the holidays with #ProjectRoadBlock. This year, make sure you get a sober ride home. https://lnkd.in/dXETNgkj #BuzzedDriving is #DrunkDriving

Congratulations to Dave Lougee, Senior Advisor, Former President & CEO, TEGNA and Leo MacCourtney, Former President & CEO, Katz Television Group, for being honored with the 2024 Excellence Award for Career Achievement at TVB's Executive Summit. #TVBForward

Congratulations to TelevisaUnivision for being named the recipient of the 2024 Catalyst Award for their exceptional support of the Ad Council’s social impact campaigns throughout the past year, particularly their contribution to Project Roadblock, an annual initiative designed to reduce alcohol-impaired driving deaths during the holiday season. Antonio Roman accepted the award on behalf of TelevisaUnivision. https://lnkd.in/emu5TuFM

December 26-31 is one of the deadliest times of year to be on the road. Don't forget to register your station(s), download the spots, and air them between those dates. Together we can continue to keep our roads safe this holiday season! #ProjectRoadblock https://lnkd.in/dXETNgkj

2025 – A Year of Transformation and Opportunity for Local Broadcast TV Presented by: Rick Ducey, Managing Director, BIA Advisory Services and Nicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services As we look ahead to 2025, BIA will examine the revenue opportunities for local broadcast TV in a rapidly evolving multiplatform video market. From that perspective, they’ll discuss how the industry can leverage existing strengths while creating new value propositions, navigate transformational shifts, and manage the impact of industry changes on ad revenue. https://lnkd.in/eBjx8ndc Webinar is for members only.

Thank you to all our sponsors, broadcast groups, panelists and attendees for coming together to create an incredible Executive Summit full of thrilling discussions, valuable insights and vital connections! #TVB #TVBForward

It’s a privilege to work with one of the hardest working stations in the business! Special thanks to FOX 5 San Diego (KSWB-TV) and KUSI in San Diego for hosting Brian Allers to share his expertise with key clients and prospects. His presentation on the importance of “Earning the Click” highlighted how a powerful blend of broadcast TV and digital strategies can help businesses capture and protect market share. Thank you to Brent Wilsey with Wilsey Asset Management for his powerful live testimonial about how broadcast TV has helped his firm experience incredible growth.   And thank you to: Scott Heath, Mike Martin, Elia Eslinger, Gregg Rawdin, Ed Freel and Ryan Mancuso.   #MediaStrategy #BroadcastTV #DigitalMarketing #MarketShare #EarningTheClick #MediaAllocation