Mike Simpson’s Post

The highly anticipated Annual Marketing Conference begins today, inaugurating with a symposium and an in-depth discourse on the role of local content in driving economic growth. This year’s theme, “Empowering Nigerian Brands: Leveraging Local Content for Global Success,” sets the stage for a comprehensive examination of the challenges and opportunities associated with implementing local strategies. Read more on https://lnkd.in/d3Y9zQTa Milagrosa Nana Utomi A. Biyang Idorenyen (Idy) Enang fnimn frpa Patience Sado

The latest issue of Strategic Marketing for Africa is out - check out my piece on vodcasts with Moses Kemibaro, and absolutely read Dr Fiona Zerbst's cover feature on influencer marketing in Africa. A must read!

These points cannot be emphasized enough for #Marketers. Tracking marketing activities and ensuring they align with and contribute to the organization's bottom line is paramount. Initiating your strategy with the #Why is crucial, as it guides the curation of activities that hold significant meaning and impact to all stakeholders. #strategy #Brand #marketers

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THE NEW FACE OF THE NIGERIAN MARKETING RESEARCH ASSOCIATION (NIMRA) The Nigerian Marketing Research Association (NIMRA) has historically played a pivotal role in shaping strategic marketing decisions. However, recent developments have brought the association into a new era of visibility and activity. With a fresh executive team at the helm, NIMRA is poised to enhance its contribution to the marketing research industry both locally and globally. Electoral Milestone The formation of an electoral committee marked a significant turning point for NIMRA. This committee's dedication to a transparent and rigorous selection process for new executive members has set a high standard for leadership within the association. The intense scrutiny and campaign process ensured that only the most committed and visionary candidates would lead NIMRA's revitalization. Vision for the New Executive Team Under the leadership of Seyi Adeoye, the new executive team has a clear mandate to transform NIMRA within their 2-year tenure. Some of the expected goals are: 1. Enhanced Visibility and Impact 2. Image Building, accreditations, and global recognition 3. Regulation and Sanitation of Practices 4. Empowerment and training 5. Go vernment Collaboration Member Expectations The NIMRA membership eagerly anticipates the realization of these ambitious goals. There is a collective desire for NIMRA to not only match the standards of associations like SAMRA but also to forge its path as a leader in the global marketing research community. C onclusion The new NIMRA executive team, led by Seyi Adeoye, faces a challenging but exciting journey ahead. With a clear vision and strategic objectives, they are well-positioned to usher in a new era of excellence and innovation in marketing research. As they work towards these goals, the support and engagement of the entire NIMRA community will be crucial for achieving a transformative impact not just within Nigeria, but on the global stage.

Reflect, align and thrive through the art and science of marketing is the theme for this year's annual marketing congress and awards, which is scheduled to take place on 25th October 2024 at Blue Sapphire Hall (Opposite Ramada Hotel) and Whitesands Hotel. As we embark on the journey towards building strong marketing ecosystem in Tanzania, I wish to send my appreciation to the team of contributors and sponsor's for this year' edition. Key contributors to this year's annual marketing congress are bringing diversified perspectives. We intend to start with a special session of women in marketing which will be lead by the following team: - Shumbana Walwa - Head of Marketing, Selcom - Gladness Kaseka - TBS - Nandi Mwiyombella - Head of Marketing, BOA - Wahda Mbaraka - Trade Marketing Manager, Coca-Cola ### Keynote Speakers **Henry Esiaba - Marketing Director, SBL    Henry will provide reflections on marketing practices based on his experiences in the USA, Asia, Europe, and Africa. **Susan Makau** - Co-founder, International School of Advertising, Kenya    Susan will speak about sustainability in marketing. **Kelvin Twissa** - Director, Jackson Group    Kelvin will discuss strategic perspectives on consumer markets. ### Panel Discussion **Panel Chair: Caroline Maajabu Mbaga, Real Interactiv Inc will lead a discussion on Strategic Marketing Perspectives  **Panelists and Speakers: **David Minja - Accomplished Marketer -**William Kallaghe - Corporate Affairs and Government Relations Manager, NBC - **Irene Mutiganzi - Head of Spirits Marketing, SBL - **Pamela Kikuli - Brand Manager, TBL We will then get some perspectives on data driven marketing from Oseman Daniel, Managing Director: Kantar- East Africa The presentation from Daniel will be followed by a panel which will look at consumer perspectives The panel will be Panel Introduced by Prof. Isaac Kazungu from Moshi Co-operative University, and moderated by Caroline Muia, Fern Marketing  **Panelists are: - William Mpinga, Head of Strategic Projects and Partnerships, Millcom (Tigo)   - Stanley Kafu, Head of Marketing and Communications, Exim Bank   - Karim Meshack, Director of Marketing and Communication, National Insurance Corporation Tanzania   - Cleopatra Kaweesa, Country Manager, Buzz Tanzania  **Chris Daly, CEO, Chartered Institute of Marketing UK, will share his reflections on being a professional marketer in a modern Era **Khensani Mkhombo, Head of Marketing-TBL, will then present a keynote on Building Consumer centric and Resilient Brand Much appreciation to the Sponsors and partners of this year annual marketing congress edition who are Fern Marketing, Chatsoko, Hesa Africa, JCDecaux, Doniglo, Cocacola, TBL, EXPRESS, FASTHUB, ATWOOD MARKETING, TCC (CML)DSTV, DaneWines, MarketPro, Bongo, Quantum Infinix and several others

Explore the latest issue of Strategic Marketing for Africa, the premier magazine dedicated to covering the business of marketing across the African continent. It is the the official publication of the African Marketing Confederation, of which the IMM Institute is a founding member. The AMC is the Pan African body of marketing professionals spearheading the ongoing development of the highest possible standards of marketing across Africa. Dive into in-depth articles on successful marketing campaigns, innovative strategies, marketing ethics, and much more! Read more here: http://uxi.re/7sXf6 #WeAreIMM #AMC #Marketing #MarketingPublication #MarketingMagazine #MarketingNetwork #MarketingOrganisation

With a groundbreaking move, strategic vision and innovative approaches, the Nigerian Marketing Research Association (NIMRA) is charting a new path and improving the value of tech-driven marketing research industry in Nigeria, that works in tandem with global best practices. These efforts are not only focused on bridging the wide gap between traditional marketing practices and the rapidly evolving tech-driven landscape, they are also aimed at empowering marketing research businesses to thrive and making the professional body a driving force behind reshaping the marketing ecosystem. Nigerian Marketing Research Association (NiMRA) https://lnkd.in/di6p852y

Latest news, insights and opinions for Africa’s marketing professionals Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights. #magazines #marketing #marketingmagazines #marketingknowledge #marketinginsights #africa #information #news

Marko Jambrešić, Client Director at #dentsuCroatia for the Lider media: "As shown in CMO Impact CEE Survey, our newest research, the markets of Central and Eastern Europe are keeping up with the global shift towards performance-driven digital marketing. Although the data reflect global investment trends - especially in digital channels such as Connected TV, what should be especially noted is that advertisers must not neglect investing in brand building and top funnel channels for long-term success." https://lnkd.in/d-B8-mdP ‘’The data that inflation in Croatia has accelerated in October unpleasantly surprised the economic public, but also confirmed that the fears of marketing experts when it comes to their view of the industry in which they operate are not unfounded." Lider media is the publisher of one of the most influential magazines on the Croatian market, the business weekly magazine LIDER (LEADER). #oneCEE #CMO #marketing #connectedtv