Milly Barker’s Post

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Fractional COO at Pay As You Go COO. I can help your growing company get more sh!t done. Serial startup COO. MBA. ex-Amazon.

Hi, I'm Milly and I am a little bit obsessed with Operational Efficiency. Like ‘macroeconomic’, or ‘disruptive’, or ‘vesting’, or my current favourite one that seems to have popped up out of nowhere ‘beachhead’, it’s one of those terms that takes such pride of place in the startup lexicon that newcomers are afraid to ask what it means for fear of looking like they don’t belong. Everyone starts at the start in entrepreneurship and there is no such thing as a stupid question, so, let's ask: ➡️ So what does ‘operational efficiency’ actually mean? Per my besties (💕Investopedia💕): “Operational efficiency is primarily a metric that measures the efficiency of profit earned as a function of operating costs. The greater the operational efficiency, the more profitable a firm or investment is. This is because the entity is able to generate greater income or returns for the same or lower cost than an alternative.” In simple terms, you’re operating efficiently when your costs are going down and/or your revenues are going up, and you’re relatively more efficient than a competitor if the positive gap between spending and income is higher in your company than theirs. In a post-growth-at-all-costs world, operational efficiency is a particularly interesting metric. Spending £100m to generate £50m in revenue used to just be the done thing in ‘high-growth’ companies (I’m looking at you, SaaS), now investors are more inclined to think that spending £50m to generate £100m is winning. ➡️ Why is operational efficiency important? Simply-put, if you’re spending more than you’re bringing in, then the continued existence of your business is going to have to depend on outside capital. It’s not necessarily a bad thing to not initially be profitable - gotta spend money to make money, babes - but, these days, it’s harder and harder to raise equity investment, and even if you do find it relatively easy to access cash (i.e. you’ve won the demographic lottery and you have ‘AI’ on the ‘what we do’ slide of your investment deck), once you’re in the cycle of raise-and-deploy, part of your business model is always going to be about promoting shareholder or creditor interests - which can often be in conflict with the interests of your two other key stakeholders - your customers and your employees. In short, a business that operates efficiently from the off can have much greater post-exit upsides for its founders and, in many ways, can have a smoother ride on the path towards liquidity. Join me in an obsession with early-stage operational efficiency by reading the article I wrote about three key metrics to consider when planning for operational efficiency in your business. https://buff.ly/4c6RuYH ---------- #startups #strategy #operations Hi, I'm Milly and I help founders win. I’m an expert company builder and I want to help you beat the odds and build a business that’s destined for success, without breaking the bank.

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Ginni Lisk

Turning HR into People-Centric Growth | Fractional CPO | People & Culture Consultant | Agency Founder --> Disliker of (Most) Agencies.

6mo

‘High growth’ 😂 …sigh… I’d like an “I survived working in SaaS” LinkedIn banner to exist. Might make one.

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