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Smart comes second, sheer effort comes first. There are two ways to make money, the smart way and the non-smart way. The smart way isn’t very accessible, it requires a unique idea of brilliance, with the right backing at the right time or by putting existing funds into investments to grow wealth. It’s mostly VC backed startups where you spend someone else’s money to launch something groundbreaking. They usually fail, but if they do succeed, it’s big wins. The government only backs this type of innovation with grants. It’s the 1% route. Next is the non-smart way, where you launch a service or commerce business. It’s not groundbreaking, but has purpose driven by your passion. You live your business and it costs you nearly everything. You make smarter decisions as you grow, but winning is down to sheer effort and not giving up. The government doesn’t back this business, although SMEs maintain our economy. You finish first because you’ve built a sustainable business through grit and you can exit knowing the acquisition price is solid. I grew my business the non-smart way and I prefer working with these types of clients. Real people investing their hard earned money into their future. I’ve had meetings with many VC backed leaders and while some of them are brilliant, I often thought who’s daft enough to give this prat 500k. I’m no business tycoon, but none of the funded ventures we didn’t think were a good fit are actually still around. Most of the SMEs are. Grit & Passion can’t be brought It wins every time

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