Mike Rossi’s Post

This is a top mistake I see during loyalty program launches: NOT showing members anything about their current status during the ecommerce journey. Sure, we have a landing page, a CRM campaign, and a banner promoting the new program. But after signup, our members don’t see a single thing about loyalty (points, tiers, rewards) until AFTER they make a purchase. This approach leaves a ton of member value on the table. Members don’t understand what they’re getting from the program, and don’t take any incremental actions when it matters most. We need to ensure two things are true: (1) Members know what they have earned, will earn, and could earn (2) Members know what future redemption opportunities they are working toward When these things are true, we get the most out of our program – making it more likely that members will do the things we want them to do. These include: →  Stretch basket size / spend  →  Increase conversion →  Accelerate next purchase →  Increase reward redemption →  Decrease member churn We need to nail four things to maximize the value here. They are: 👀 VISIBILITY Loyalty value needs to be displayed on key journey steps including the product detail page, cart, checkout, order confirmation, and banners. 🔁 CONSISTENCY The frontend display logic and the actual backend earn/redeem logic must be managed in the same workflows (and shown / adjusted in real-time). 🛠️ CUSTOMIZATION We must be able to adjust earn & redeem logic as we see fit – e.g. double points on new drops, bonus points for baskets over $100. 🎯 PERSONALIZATION We must be able to change the value proposition both based on customer data, AND based on in-session behavior. So why do brands so often miss here? The main blocker here is technology. If the loyalty system is slow and rigid, then showing this information is going to be too painful. That’s why we’ve made this such a huge part of how we’ve built Talon.One. We are “cart-native” and offer the most flexible loyalty & promotion engine on the market. That means we can show precise value propositions in real-time at every critical step of the member journey. If your loyalty program is nowhere to be found on ecommerce, we are happy to chat and share a few pointers & case studies to bring it to life.  Send me a DM or grab time with our team here:  https://lnkd.in/dRpstHW9

Loyalty programs are evolving FAST. Here’s a breakdown of the 5 generations of Loyalty Programs since day one: 1️⃣ First Gen: Traditional Loyalty Programs We’ve all seen it. Collect stamps with every purchase and get a free item once you’ve collected them all. It’s simple and effective. But limited in its reach. 2️⃣ Second Gen: The Dawn of Online Loyalty Programs Earn points with every purchase, Redeem them for discounts, bundle deals, or physical rewards within the same store. This brings loyalty into the digital age, making rewards more accessible but still individual brand-specific. 3️⃣ Third Gen: Multi-Brand Reward Ecosystems Here’s where it gets exciting. Use one card or app to earn rewards across various retailers. This boosts engagement and customer loyalty. The only downside is, it can be more complex and costly to manage. 4️⃣ Fourth Gen: VIP and Subscription-Based Programs Everyone loves feeling important. Paid programs offering exclusive perks like early access to sales, personalized services, or even invitations to special events engage customers. Think of luxury brands and their tiered memberships. These programs also create an upfront revenue stream, While enhancing customer loyalty through premium benefits. 5️⃣ Fifth Gen: Social Media-Integrated Loyalty Programs Now this is the future of loyalty. Seamlessly integrated with platforms like Facebook Messenger or WhatsApp, offering both online AND offline perks. Leveraging CRM tools to track and understand customers across multiple channels. This generation of loyalty programs offers a unified customer experience. Your brand may require something simple as the first generation. While some require the fifth or fourth generation of loyalty programs to keep customers engaged. Ready to level up your loyalty game? DM our team to learn more about the right CRM tools for your business today.

In today’s competitive eCommerce landscape, the customer journey doesn’t end at checkout—it’s just the beginning. To turn a one-time buyer into a loyal customer, businesses must create seamless, personalized experiences that guide customers through every stage of the journey. 💡 🎯 Here’s how email marketing can help create that seamless experience: Welcome New Customers 🎉 Start with a warm welcome! Use a series of personalized welcome emails that not only thank the customer for their purchase but also introduce your brand story and key products. Abandoned Cart Reminders 🛒 Don’t let abandoned carts be the end of the road. A gentle reminder email with personalized product recommendations or an incentive can nudge them back to complete their purchase. Product Education & Tips 📚 Help customers get the most out of their purchases by sending follow-up emails with product care tips, usage guides, or video tutorials. This builds trust and enhances the customer experience. Post-Purchase Follow-Up 🤝 After the sale, continue the conversation. Thank customers, ask for feedback, or offer an incentive to return. This is a great way to show appreciation and increase repeat purchases. Exclusive Offers & Loyalty Programs 💌 Reward loyal customers by sending them early access to sales, exclusive offers, or invitations to join a loyalty program. Customers love feeling valued, and it keeps them coming back. Customer Re-engagement ⏳ If a customer hasn’t purchased in a while, re-engagement emails can remind them why they loved your brand in the first place. Share new products, offer discounts, or highlight customer favorites. When done right, email marketing transforms the customer journey into an ongoing relationship. It's about delivering the right message at the right time—keeping customers engaged, informed, and ready to return for more. 🚀 Want to improve your email marketing strategy? Let’s connect!

The Loyalty Boost: How Online Digital Programs Can Skyrocket Your Sales In today's competitive business landscape, customer retention is king. But keeping customers engaged and coming back for more can be a challenge. Enter the power of **online digital loyalty programs**. These programs are revolutionizing the way businesses interact with customers, fostering brand loyalty, and ultimately driving sales. **Here's how online digital loyalty programs can impact and accelerate your business sales:** **Increased Customer Engagement:** Loyalty programs incentivize repeat purchases by rewarding customers for their loyalty. Points, tier systems, and exclusive offers keep them coming back for more, fostering a sense of community and brand connection. **Valuable Customer Data:** These programs collect valuable customer data on purchasing habits and preferences. This allows businesses to tailor marketing campaigns, personalize product recommendations, and offer targeted promotions, ultimately leading to more relevant and effective sales strategies. **Enhanced Customer Experience:** Loyalty programs provide a seamless and rewarding experience. Customers can easily track their points, redeem rewards online, and access exclusive offers – all from their fingertips. This convenience and added value build customer satisfaction and loyalty. **Success Stories:** **Sephora Beauty Insider:** This industry-leading loyalty program boasts over 15 million members. It offers tiered benefits, birthday gifts, and exclusive access to new products. The program has been instrumental in Sephora's success, fostering a loyal customer base that spends significantly more than non-members. **Starbucks Rewards:** With over 24 million active members, Starbucks Rewards is a prime example of a program that leverages gamification. Customers earn stars for purchases, unlocking rewards like free drinks and customized offers. This engaging program has contributed to Starbucks' impressive brand loyalty and repeat customer base. Online digital loyalty programs are a game-changer for businesses of all sizes. By fostering customer engagement, providing valuable data, and enhancing the customer experience, these programs can significantly impact and accelerate sales. In a world where customer loyalty is paramount, online digital loyalty programs offer a powerful tool to build lasting relationships and drive business growth. **Remember:** The key to success lies in crafting a program that is tailored to your specific customer base and brand identity. With the right approach, online digital loyalty programs can be your secret weapon for achieving long-term success. Intelaqat is here to help: http://intelaqat.com 🌟 #loyaltyprograms Starbucks SEPHORA #fintech

Tokenized Loyalty Rewards for Shopify: Incentivize Engagement and Build Community Harness the power of blockchain technology to create a more engaging and rewarding loyalty program for your Shopify store. In today's competitive e-commerce landscape, customer loyalty is more important than ever. But traditional loyalty programs can be cumbersome and expensive to manage. That's where tokenized loyalty rewards come in. Tokenized loyalty rewards are a new and innovative way to incentivize customer engagement and build a stronger community around your brand. By using blockchain technology, you can create a more transparent, secure, and rewarding loyalty program that your customers will love. Here are just a few of the benefits of using tokenized loyalty rewards for your Shopify store: * **Increased customer engagement:** Tokenized rewards can be used to incentivize a variety of customer behaviors, such as making purchases, referring friends, and leaving reviews. This can lead to increased sales and customer lifetime value. * **Improved customer loyalty:** By providing customers with valuable rewards, you can encourage them to return to your store again and again. This can help you build a loyal customer base that is more likely to recommend your products to others. * **Enhanced brand reputation:** Tokenized loyalty programs can help you build a reputation for being innovative and customer-centric. This can attract new customers and help you stand out from the competition. * **Reduced program costs:** Tokenized loyalty programs are often more cost-effective to manage than traditional programs. This is because they eliminate the need for physical rewards and manual tracking. If you're looking for a way to take your Shopify loyalty program to the next level, tokenized rewards are the way to go. With their many benefits, they can help you increase customer engagement, build loyalty, and improve your brand reputation. Here are some additional things to consider when implementing a tokenized loyalty program for your Shopify store: * **Choose the right token:** There are a variety of different tokens available, so it's important to choose one that is right for your business. Consider factors such as the token's liquidity, security, and scalability. * **Develop a clear rewards structure:** Make sure your customers understand how they can earn and redeem rewards. This will help to ensure that your program is successful. * **Promote your program:** Let your customers know about your new tokenized loyalty program! You can do this through email marketing, social media, and your website. #Shopify #LoyaltyPrograms #Blockchain #Subscribe #Follow

CUSTOMER LOYALTY & ENGAGEMENT 2025 - happy to share my thoughts as part of Neodays 40 thoughts for 40 days. My theme was about Customer KPI’s and Business goals - why customer-centric KPI’s and value segmentation are critical for long term success. Being customer centric is all about understanding that customers are different and acting on that! I always suggest starting with the data🤩 hope you want to read the post… Thanks NeoDay for having me as one of your 40 thoughts /guests🙏 Onur Mete #crm #loyalty #cx #clv

"𝗠𝗼𝘀𝘁 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 𝘁𝗿𝗲𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲. 𝗧𝗵𝗮𝘁’𝘀 𝗮 𝗰𝗼𝘀𝘁𝗹𝘆 𝗺𝗶𝘀𝘁𝗮𝗸𝗲." CEO and Founder of Loyalty Factory and customer loyalty expert Camilla Cramner unpacks in NeoDay’s 40 Thoughts for 40 Days, why customer-centric KPIs and value segmentation are critical for long-term profitability. "Many companies today don’t even measure retention rates effectively," Camilla shares. "Some don’t know their Net Promoter Score (NPS) by segment or their retention performance among their best customers. Instead, they rely on averages that hide the true story." She highlights an often-overlooked truth: Retention isn’t just a metric—it’s a profit multiplier. “By improving retention and focusing on your most valuable customers, businesses can double their long-term profit. Remember, it’s often the top 20% of customers driving 80% of your revenue.” Camilla also highlights the importance of asking the right questions:  - What % of the revenue comes from your top customers?   - What is the value distribution of your customer base?  - Are they also the most satisfied?  "These are the questions that guide a successful loyalty program," she notes, "and the answers can redefine your strategies." Camilla emphasizes that CLV and retention are increasingly becoming top priorities for the C-suite. "These metrics are strategic, shaping how businesses invest and grow." 💡 What does this mean in action?  For businesses: "When you understand customer segments, you can allocate your marketing budget effectively. It becomes clear who to target, what to communicate, and how to prioritize your efforts. This clarity enables one-to-one targeting, driving loyalty and maximizing customer lifetime value (CLV)." For customers: "Highly loyal customers deserve to feel recognized, while inactive ones need tailored strategies to re-engage them. Today, very few companies excel at making this distinction, but it’s the future of loyalty." Camilla believes that loyalty programs, when designed with clear KPIs and value segmentation, can transform both customer experiences and profitability. "It’s not just about offering rewards; it’s about treating different customers in ways that reflect their unique journeys with your brand." Her takeaway? A customer-centric approach isn’t optional—it’s the foundation of long-term success. ----  👉 This post is part of our series: "Loyalty & Customer Engagement 2025: in 40 Days of 40 Thoughts." Every day we’re sharing a different expert perspective on the trends and strategies shaping the near future of loyalty marketing & customer engagement. Follow our page to stay inspired by more insights from NeoDay's 40 Thoughts for 40 Days! #CustomerExperience #CustomerRelations #KPI #Marketing #Strategy #DigitalMarketing #ThoughtLeadership 

𝐁𝐨𝐨𝐬𝐭 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 - 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 In today’s competitive market, retaining customers is as crucial as acquiring new ones. A well-designed customer loyalty program can transform occasional buyers into Loyal customers. 𝐖𝐡𝐲 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐚 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦? 𝐁𝐨𝐨𝐬𝐭 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: Reward your loyal customers to keep them coming back. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐑𝐞𝐯𝐞𝐧𝐮𝐞: Loyal customers spend more and are more likely to refer others. 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Personalized rewards foster stronger connections with your brand. 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬: 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐢𝐦𝐞: Offers benefits like free shipping, exclusive access to movies, TV shows, and music, and early access to deals. The program enhances customer retention by providing a comprehensive suite of services. 𝐒𝐡𝐞𝐥𝐥 𝐅𝐮𝐞𝐥 𝐑𝐞𝐰𝐚𝐫𝐝𝐬: Offers discounts on fuel and groceries for members. The program includes additional rewards for spending at partner locations and personalized savings based on purchasing habits. 𝐇&𝐌 𝐂𝐥𝐮𝐛: Rewards customers with points for every purchase, which can be redeemed for discounts and exclusive offers. Members also get early access to sales and special promotions. Reiterate how a well-implemented loyalty program can strengthen customer relationships, increase retention, and drive revenue. Investing in personalized and engaging rewards is key to turning buyers into loyal customers Follow for more Salahudeen . #CustomerLoyalty #LoyaltyPrograms #BusinessGrowth #CustomerRetention #CustomerEngagement #Branding #MarketingStrategy #BusinessSuccess #Shopify For more examples, check out this blog from Shopify https://lnkd.in/gCjyd4rA

Let's talk about customer loyalty and why many brands are over-thinking it. Intuit Mailchimp released a new report, The Science of Loyalty, breaking down how brands and marketers can leverage a loyalty spectrum with 12 tactics. The report includes findings from a survey of 4,000 consumers across the US, Canada, the UK, and Australia and is truly eye-opening. Based on the survey and data presented, the report confirms there are different types of customers on a "commitment spectrum" and the customers range from "inert" to "fandom" loyalty. Brands want the "fandom" loyalty segment but only 13% of respondents belong to that group. There is an untapped opportunity to target the other segments with some of the tactics below: -Smart exposure: top-of-mind with brand codes with 46% of repeat purchasers knowing a lot about the brands they purchase from. For me, I immediately think of Apple, Nike, and Starbucks - all very well-known logos. Consumers can identify with the brands because they know the logo and feel like they have connected with the brand somehow. -Choice validation: Encourage renewed commitment and help customers feel justified in their choice (51% of inert and habitual had a favorable opinion of their brand). Does the brand donate proceeds to an organization you support? Customers are more likely to purchase from a brand that is aligned with their values. -New routines: Build repeat purchases into your customer's routine. 35% of customers who purchase on a daily or weekly basis said their preferred brand was the only one they'd consider. This is SO important. What is your customer's routine and how does it align with your product or service? I have specific brands I buy at certain times and brands know and send me the email at the perfect time. A great example is Keurig. When I am low on coffee, an email conveniently appears in my inbox with an offer to refill. -Smooth selling: Remove obstacles that could disrupt the customer journey. For an e-commerce retailer, this is when it's critical to pay attention to site analytics. Do you have specific pages with high bounce rates? I didn't purchase from a brand recently because I received an in-app offer and it wouldn't work. I got frustrated and decided I didn't need the item anyway. -Meaningful rewards: 45% of repeat purchasers said they'd like their preferred brand to provide them with deals or discounts. I LOVE rewards. I have an iPhone folder with all of my favorite brand APPs and try to use rewards as much as possible. My son gets so excited when we have a LEGO reward and he can use it towards a set he's been saving for. -Game on: Gamify your rewards for a sense of fun with only 16% joined to a program (major opportunity). I am always looking for a Target reward when I need to stop and I admittingly will spend more to get the check mark that I am closer to my bonus reward. #customerbehavior #customerloyalty #affiliatemarketing

🚀 Unlock Success with These Top Ecommerce Customer Retention Strategies! 🛍️ In the ever-evolving world of online business, retaining customers is key to sustainable growth. Here are some tried-and-tested strategies to boost customer retention and drive long-term success: 1️⃣ Personalized Communication: Tailor your communication to individual customers based on their preferences, purchase history, and browsing behavior. Personalized emails, offers, and recommendations can significantly enhance customer loyalty. 2️⃣ Loyalty Programs: Implement loyalty programs that reward customers for repeat purchases, referrals, and engagement. Exclusive discounts, VIP perks, and early access to new products/services can incentivize customers to keep coming back. 3️⃣ Exceptional Customer Service: Provide prompt and helpful customer support across multiple channels, including live chat, email, and social media. Resolving issues quickly and efficiently can turn dissatisfied customers into loyal brand advocates. 4️⃣ Post-Purchase Engagement: Stay connected with customers after their purchase by sending follow-up emails, requesting feedback, and offering additional support or product recommendations. Building a post-purchase relationship fosters trust and encourages repeat business. 5️⃣ Community Building: Create a sense of community around your brand by engaging customers through social media, forums, and user-generated content. Encourage them to share their experiences, connect with fellow shoppers, and participate in discussions related to your products/services. By implementing these strategies, you can cultivate a loyal customer base that not only drives revenue but also serves as brand ambassadors, helping to attract new customers through word-of-mouth referrals. Ready to take your ecommerce business to the next level? Start prioritizing customer retention today! #Ecommerce #CustomerRetention #OnlineBusiness #MarketingStrategy #DigitalCommerce #EcommerceBusiness