Mike Menkes’ Post

It’s time to level up your marketing! See how other brands are leveraging their first-party data in retail media networks 🚀 #RetailMedia #DataDrivenMarketing #MarketingTrends #RetailMediaTrends

💡 Understanding retail media is key to succeeding in marketing today. Our latest blog unpacks how retail media networks work, the latest trends and future predictions for the landscape: https://lnkd.in/gs3dZaSP

FYI: Opinion: What marketers must do to get retail media measurement right (Marketing Dive): Paul Frampton, president of marketing consultancy CvE. The rise of first-party IDs and data offers the promise of closed loop measurement, but carries with it both highs and lows. Accurate measurement sets market pricing. Today, we have inflated pricing due to the lack of standardization and immature measurement. In the coming 18 months, increased demand […] #DOOH #digitalbillboards #digitalsignage

FYI: Opinion: What marketers must do to get retail media measurement right (Marketing Dive): Paul Frampton, president of marketing consultancy CvE. The rise of first-party IDs and data offers the promise of closed loop measurement, but carries with it both highs and lows. Accurate measurement sets market pricing. Today, we have inflated pricing due to the lack of standardization and immature measurement. In the coming 18 months, increased demand […] #DOOH #digitalbillboards #digitalsignage

Stay informed with our comprehensive advertising trends reports. Understand the latest market dynamics and make data-driven decisions to stay ahead of the competition. #AdvertisingTrends #MarketDynamics #DataDrivenDecisions #StayAhead #MarketingInsights #BusinessGrowth #CompetitiveEdge #TrendAnalysis #DigitalMarketing #AdStrategy

Retail media networks are reshaping the digital marketing world. Watch the recorded webinar to delve into this fast-growing domain swiftly. See the video and download the slides here 👇 #retailmarketing #digitalmarketing #digitalagency

Have you heard the news? We have pioneered a data-powered planning tool to drive Retail Media effectiveness for brands! With an analysis from over 2,900 campaigns and 40,000 aggregated data points, this tool gives brands a winning formula for success. With smart recommendations on media mix, channel penetration, and market positioning, we’re making Retail Media decisions simpler and more impactful. Head of Product, Ebonie Newman, puts it best: "We’re eliminating the guesswork and bringing science to Retail Media—enabling better, faster, and more effective campaigns at scale." Get ready to make smarter, insight-driven decisions and drive results like never before. 🙌 Read more here: https://lnkd.in/gEpif44W

Retail media is booming, but how can marketers use it to its full ability? Our latest white paper dives deep into the rise of retail media and explores why it’s becoming essential for every marketer's toolkit. Click below to download! https://lnkd.in/gKcPH4Ue

We collaborated with our partner agency, Spock Data Monetization, to discuss why Retail Media is a central theme for CMOs today. 📈 This evolving landscape allows marketing leaders to create personalized and targeted campaigns, recognizing the value of first-party data to boost revenue, improve cash flow, and drive sales. Discover how Brazil is positioning itself as the second-largest growing market in this sector and the importance of solid connections between data, media, and technology in navigating the complexities of retail media. Don’t miss out! Read the full article on our blog → https://lnkd.in/dqT99Y82 #RetailMedia #CMO #Marketing

Are you seeing your investment in Retail Media through a clear lens? Or are inconsistent measurement practices and siloed metrics blocking your Retail Media strategy’s success? See why marketers must take a measured approach to investing in Retail Media, and how businesses can work to better understand the current Retail Media landscape: https://lnkd.in/eQ8H5-hJ #marketing #commercialanalytics #dataanalytics #retailmedia