Earlier this quarter, ChatGPT launched ChatGPT search with the hope of competing with Google by delivering real-time data via a conversational interface. Check out this blog post from SEO Manager, Tyler Weber, to discover how this new AI search platform stacks up to traditional search engines! https://lnkd.in/g54PEeev
Collective Measures | Media & Analytics
Advertising Services
Minneapolis, MN 7,600 followers
Simply accountable.
About us
Collective Measures is an employee-owned media agency specializing in full-funnel connections strategy and advanced analytics. With origins rooted in search and an expertise in understanding consumer intent, we are a collective of media strategists, brand engagement experts, and data scientists who value outcomes over acronyms and better over shiny. Our responsibility is to make the complexities of modern marketing simple and effective. With numerous accolades achieved for our client work across paid media, content marketing, search engine optimization, and marketing analytics, we are simply accountable to driving results. Undaunted and energized by change, we take a proactive and deliberate approach to innovation so our clients can confidently step into what’s next. We don’t shy away from digging deep but, importantly, we don’t get buried under the data. We pride ourselves on our ability to excavate meaningful insights that lead to better outcomes for all clients. We are also 100% employee-owned, which means we are collectively invested in the success of our clients, employees, and community. This approach is predicated on our founding belief in business karma: that working with nice, smart people creates meaningful impact for all.
- Website
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https://www.collectivemeasures.com/
External link for Collective Measures | Media & Analytics
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Minneapolis, MN
- Type
- Privately Held
- Founded
- 2005
- Specialties
- Digital Strategy, Content Strategy, Paid Media, Content Marketing, Measurement and Analytics, Display Advertising, Search Engine Optimization (SEO), PPC Management, Search Engine Marketing (SEM), Reporting, Social Media Strategy, eCommerce and Lead Generation, Amazon Advertising, Media Planning, Google Shopping, Email Strategy, Conversion Optimization, and Performance Marketing
Locations
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Primary
100 South 5th Street
20th Floor
Minneapolis, MN 55402, US
Employees at Collective Measures | Media & Analytics
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Caitlin Miller
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Bill Roehl
Senior Director, Data Engineering at Collective Measures | Performance Marketing
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Troy Lightfield
Associate Director, Performance Media
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Heather Rist Murphy
Vice President, Marketing - Brand and Consumer Engagement | Marketing and Communications Business Leader
Updates
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We are thrilled to introduce our Q4 new hires! 🎉 These CMers are hitting the ground running, already contributing in big ways. We can’t wait to see all of the amazing things they’ll accomplish. Welcome aboard! Rachel Klaven, Allison Skeie, Gloria A., Ben Vaske, Sophia Haddad, Megan Danielson
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To celebrate the season of giving, we are proud to support Avenues for Youth this holiday season. This Minneapolis-based organization is committed to empowering young people to overcome homelessness and pursue their dreams. On behalf of our employees and clients, we have made a financial donation to help push their mission forward. Want to support Avenues for Youth? Learn more below! https://lnkd.in/dVTTprHc
Home - Avenues for Youth
https://avenuesforyouth.org
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On Friday, the U.S. federal appeals court rejected TikTok's appeal, meaning unless it is sold by its Chinese shareholder, the platform will be banned in the U.S. With its fate up in the air, marketers must understand the potential implications. Click below for a refresher on what a TikTok ban could mean for marketers and how to best prepare. https://lnkd.in/gJB9jrAS
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LinkedIn is a great platform for marketers, but how can we take full advantage of its possibilities? Check out Associate Director of Performance Media, Neil Robinson's recent interview with Authority Magazine to learn his thoughts on how to make the most of your LinkedIn investment. https://lnkd.in/grZ7xFpD
Neil Robinson Of Collective Measures On How to Use LinkedIn To Dramatically Improve Your Business
medium.com
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Programmatic advertising is now the norm, but how did this buying approach get to where it is today? Check out this blog from Brand Media Planner, Olivia Tikalsky, to learn more about programmatic advertising, its growing popularity, and its crucial role in media plans. https://lnkd.in/gUFS4UaB
A Guide to Programmatic Advertising: The Foundation for Brand Awareness
https://www.collectivemeasures.com
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Performance Media Supervisor, Brett Fischer, shared his thoughts in Digiday’s latest article about the rise of Amazon’s shoppable Prime ads and their potential impact on consumer behavior. Click below to learn how this emerging ad format could reshape the landscape for advertisers! https://lnkd.in/eGWeJuQb
Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving
digiday.com
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2025 is less than a month away! As we embrace the approaching new year, it’s more important than ever to stay ahead of the trends that will shape 2025. Click below for our comprehensive 2025 trends guide to prepare for the year ahead! https://lnkd.in/gKDwBzd7
2025 Marketing Trend Predictions
https://www.collectivemeasures.com