Ovative Group

POV: Ovative's EMRge MarTech proves TikTok's real enterprise value 💲 Take it from our expert, Rachel. With our powerful combination of EMRge's Modern MMM+ and Enterprise Marketing Return (EMR), our unified metric that provides brands a holistic view of their marketing effectiveness, we can reveal TikTok's impact on in-store revenue, incremental value, and more. TikTok's impact revealed here: https://bit.ly/3VHWoFJ #TikTok #MMM #UnifiedMeasurement

We're measuring what matters 📈 Ovative, a Meta-certified measurement partner, is proving Meta for Business' Omnichannel Ad optimization tool drives results. Here's why it matters: For Five Below, it bolstered online and in-store sales and customer growth. Using our EMRge platform's Modern MMM+, Ovative validated the tool's effectiveness, giving Five Below the confidence to scale their business and drive 31% lower cost per purchase. Read the full impact story here: https://bit.ly/4g7vVt4

2025 is just around the corner. Are you ready? Watch the recent ADWEEK webinar to get up to speed on consumer behavior trends. Plus, Jenna Irwin, Director of Measurement Solutions at Ovative, joins experts at DISQO and My Code to discuss opportunities in customer-centric marketing, balancing your media investments across the full funnel, and more. Check it out now: https://bit.ly/3Vcl4pg

It's all about the journey, right? At Ovative, our driven team members pursue the many advancement opportunities available. For Ellie, this has meant maximizing her communication skills and connecting internally with mentors. Through Elevate, our custom development program, our team is equipped to drive better outcomes, build better communities, and forge better futures. Learn more about Elevate: https://bit.ly/4eIZW0O

Meet Courtney Peter, a manager on our Affiliate team! For Courtney, developing actionable affiliate growth strategies is more than just her job—it’s a rewarding challenge. She loves combining data, creativity, and consumer behavior insights to deliver real results for our clients. Plus, she finds it incredibly rewarding to test new strategies, ensuring affiliate keeps delivering value for clients. But what truly sets Courtney apart is her passion for developing her team. Inspired by the motto "be curious, not judgmental," Courtney strives to create an environment where everyone feels comfortable asking questions and growing together. Want to work with growth-minded leaders like Courtney? Learn more about our team: https://bit.ly/4i33tKh

Excellence alert 📣 For the second year in a row, Ovative is a Google Agency Excellence Awards winner! This award recognizes excellence in digital advertising, celebrating industry leaders who are pushing boundaries, breaking through, and driving exceptional results for their clients. Our team was awarded the first-ever Measurement Solutions award, standing out among more than 2,000 submissions for our forward-thinking measurement approach that helps clients navigate an ever-evolving marketing landscape. “Winning this award represents our team’s ability to develop measurement capabilities that drive business transformation.” – Beth McKigney, SVP of Measurement and Technology Solutions Read more about our award win: https://bit.ly/4hYmMEy

Ready to transform your marketing strategy? 🚀 EMRge™, our comprehensive MarTech solution, unifies your data, teams, and processes into one powerful tool. Designed for forward-thinking marketers, EMRge™ empowers you to plan, buy, and measure campaigns more effectively. Talk about shattering silos. Learn how EMRge™ can help you drive measurable results: https://bit.ly/3V0XkEI

🗓️ Mark your calendars for a forward-thinking conversation on retail media. Our Sr. Director of Retail Media, Derek T. Nelson, joins Amperity and The Trade Desk to explore how retail media can drive real business impact. Catch all the tips your brand needs to activate smarter: ▪️ Leverage Retail Media Networks (RMNs) and maximize first-party data ▪️ The blueprint for future-proof media and retail media tech stacks ▪️ The role of RMNs in measurement and campaign performance optimization ▪️ Tips for faster data activation Claim your spot: https://bit.ly/4fQZaQG

In our most recent #PerspectiveSeries, Dana Thompson shared her experience co-creating the James Beard award-winning Owamni restaurant and founding Heti, a low-dose THC beverage brand. As a direct descendant of the Wahpeton-Sisseton and Mdewakanton Dakota tribes, Dana prioritizes honoring Indigenous wisdom and advocating for food sovereignty. She shared her journey of using her challenging childhood to fuel her creativity and innovation in the world. Our favorite takeaways included: ▪️ Indigenous wisdom is infinite and should be honored. ▪️ Even the tiniest actions can create meaningful progress over time. ▪️ Indigenous people are still here, vibrant, and evolving. Thank you, Dana, for your vulnerability and for inspiring our team! Learn more about our #PerspectiveSeries and Elevate, our best-in-class leadership and development program: https://bit.ly/3Z5MXBO

For the third year in a row, Ovative has been named one of AdWeek's Fastest Growing Agencies! 🎉 This global award honors agencies that deliver breakthrough work to move the needle for their clients and have experienced explosive growth over the past three years. Ovative’s +74% three-year revenue growth landed it a ranking of #59 globally and #11 in the Top Large Agencies category. "Being named to AdWeek's Fastest Growing Agencies list for the third year represents our team's ability to innovate continually. We're consistently raising the bar by developing measurement capabilities that drive business transformation, solving complex client problems, and building a culture where our team can raise the bar every day." - Dale Nitschke, CEO and Founder, Ovative Read more about the award win: https://bit.ly/3CrOae4