While A. LOT. has been written about Google’s algorithm leak from earlier this year, I took more of a #B2B approach. In this piece for Future B2B – with thanks to solid guidance from Melissa and excellent editing help from Susan – I dove into how Google tends to approach more niche and B2B publishers in its search engine (hint: it’s not always that favorable) and the world of #slop. Both of which point to the need for proper content curation. https://lnkd.in/gXuPiYHx
Mike Driehorst’s Post
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Did you know 62% of #B2B buyers say they can make a purchasing decision solely based on digital content? 🤔 Having a strong content marketing strategy can be the difference between closing a deal and losing a lead. 🚀 Here's what you need to know 👇 #B2BMarketing #ContentMarketing #LeadGeneration
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Harness the power of content personalization to make customers more likely to purchase. Learn new ideas for personalizing B2B content here. https://bit.ly/3wjl1P0 #contentstrategy #b2bcontent #personalization
What is content personalization?
searchenginejournal.com
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Bilingual Media, Social Media and Digital Media Content Production and Communication Manager, Strategist and Consultant
Interesting report: B2B marketers are optimistic about 2025, with increased budgets and larger teams on the horizon according to a new CMI study. But with only a third of marketers feeling confident in their content creation model, it makes you wonder: Is the focus on scaling leading to quantity over quality, or are we truly investing in the strategic content that drives real business impact? #B2B #ContentMarketing #MarketingTrends #Growth https://lnkd.in/d_7H9ziN
B2B Content Marketing Trends 2025 [Research] | CMI
https://contentmarketinginstitute.com
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From keeping your brand top-of-mind to generating qualified leads, video is essential for achieving key marketing goals. Check out our latest post about why B2B advertisers need a video-first content strategy, including expert insights from Jeremy Olson, our SVP of Creative Strategy at Closed Loop, Inc!
Curious if your creative format really matters? Learn why B2B buyers overwhelmingly prefer video content and find out how to use video to your advantage throughout the advertising funnel. Read more: https://lnkd.in/epSFVA45 #VideoProduction #PerformanceCreative #DigitalAgency #B2B
Why B2B Digital Advertisers Need a Video-First Content Strategy - Closed Loop
https://www.closedloop.com
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When you spend enough time working in B2B sales, you start to realize that while you are selling to businesses, human beings (usually cool ones) make those final decisions. With this, we have to start asking ourselves what kind of content works best for building brand awareness, educating your audience, establishing trust, and, ultimately, driving buyer decisions. From my anecdotal experience and the data I have seen, video content is the single best way to do that. Closed Loop is doing our part to bridge that gap. If you need video content to meet your prospects where they are getting their information, don't hesitate to reach out! *https://lnkd.in/dUj2jEzq #B2BSelling #VideoContent #SmarterContent My BZ crew gets it: Lindsey Perrin, Chad Johnson, Jennifer Gardner, Kayla Kurtz, Bryan Neale, and Steph Neale
Curious if your creative format really matters? Learn why B2B buyers overwhelmingly prefer video content and find out how to use video to your advantage throughout the advertising funnel. Read more: https://lnkd.in/epSFVA45 #VideoProduction #PerformanceCreative #DigitalAgency #B2B
Why B2B Digital Advertisers Need a Video-First Content Strategy - Closed Loop
https://www.closedloop.com
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Catch up on the latest in digital marketing in our newest Digital Dose blog! Learn more about YouTube's AI-driven content creation tool, and explore LinkedIn’s innovative B2B advertising options. What are your thoughts on these tools? https://lnkd.in/dGJsgFZU
Digital Dose: YouTube's AI Tool for Creators and LinkedIn’s Enhanced B2B Advertising Options
spectrumscience.com
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As #digitaltransformation continues to reshape the fundamentals of #B2Bmarketing, businesses need to prioritize creating and delivering valuable, human-centered content. https://buff.ly/44K6jxP #contentstrategy #martech
The State of Digital Transformation in B2B In 2024
https://www.toprankmarketing.com
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Curious if your creative format really matters? Learn why B2B buyers overwhelmingly prefer video content and find out how to use video to your advantage throughout the advertising funnel. Read more: https://lnkd.in/epSFVA45 #VideoProduction #PerformanceCreative #DigitalAgency #B2B
Why B2B Digital Advertisers Need a Video-First Content Strategy - Closed Loop
https://www.closedloop.com
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Digital Strategy and Services, @Sunstar | Marketing Technology Leader, Team Builder, Mentor, Coach | Co-founder, Women in Digital Switzerland.
As #digitaltransformation continues to reshape the fundamentals of #B2Bmarketing, businesses need to prioritize creating and delivering valuable, human-centered content. https://buff.ly/3Vlrdig #contentstrategy #martech
The State of Digital Transformation in B2B In 2024
https://www.toprankmarketing.com
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Founder of Isoline Communications, a B2B content marketing agency specialising in tech and telecoms. We're hiring!
New year, fresh insights 📉 If you’re dying to find out what B2B tech buyers want from content in 2024, then you’re in the right place. For the third year running, we asked senior purchase decision-makers for their input on all things content marketing 📝 Here’s what they had to say 👇 #ContentMarketing #MarketingStrategy #B2BTech
