Michal Vodak’s Post

Marketplaces with origins in Asia have gained significant popularity in Germany over the past year. Recent research indicates that nine out of ten German consumers are familiar with these platforms, and 43 percent purchase items from them. Especially Temu is on the rise. #ecommerce #statistics #consumerbehavior #germany ECC KÖLN

Why are 51% of young Germans flocking to Asian marketplaces? Discover the surprising trends and key factors driving this shift. Asian marketplaces are gaining more popularity in Germany. Here’s what you need to know: 1. Increased Awareness and Usage Asian marketplaces are now a big deal in Germany. • Awareness jumped from 78% to 91% in one year. • Usage grew from 32% to 43%. • Young shoppers (18-29) are leading the charge, with 51% using these platforms. 2. The Social Media Influence Social media is the key driver. • Most people find these marketplaces through social media. • Temu is especially popular and growing fast. 3. Temu's Growth Temu is winning more shoppers. • 32% of Germans shopped in Temu this year, up from 11% last year. • Shein also doubled its users, from 10% to 22%. 4. Reasons for Popularity Why do Germans love these marketplaces? • Low prices. • Wide range of products. • Entertainment value. 5. Trust Issues But there are concerns. • German consumers trust Amazon, Otto, and Zalando more. • 66% of Germans don’t plan to use Asian marketplaces due to quality, safety, and sustainability concerns. However, TEMU was recognized as a very large online platform in the EU. This means TEMU must follow the strict rules of the EU Digital Services Act (DSA). • Preventing the sale of bad goods, counterfeit, dangerous, or illegal items. • They need to design their site to help users report bad offers quickly. • Removing illegal products faster • They must also design their algorithms not to promote banned goods. How it influences on TEMU? We'll know shortly. Source: IFH KÖLN (Institut für Handelsforschung) #ecommerce #Germany #marketplaces  

In the few short decades of its existence, e-Commerce has become as diversified as physical retail. The increasingly often uttered phrase “I bought this online” may refer to any type of e-Commerce store starting from well-known general marketplaces through single webshops, social commerce outlets and even artisan shops offering one-of-a-kind handmade goods. However, it seems that a large number of consumers tend to turn to online marketplaces when it comes to online shopping. Indeed, a recent study by OC&C Strategy Consultants found that in 2022, 60% of all online consumer spending occurred on marketplaces, which translates to a staggering $4.1 trillion spent on these platforms worldwide.   Considering that this figure used to be “only” $2.1 trillion in 2019, the growth is even more impressive. But not only general marketplaces like Amazon, eBay and AliExpress are responsible for all that growth.   In fact, specialised online marketplaces seem to be on the rise. Find out now from globaleyez GmbH all about the rise of specialist marketplaces, the opportunities they offer, and the threats they may pose for your brand: https://lnkd.in/e6hvFTrW #marketplace #ecommerce #brandprotection

In the few short decades of its existence, e-Commerce has become as diversified as physical retail. The increasingly often uttered phrase “I bought this online” may refer to any type of e-Commerce store starting from well-known general marketplaces through single webshops, social commerce outlets and even artisan shops offering one-of-a-kind handmade goods.   However, it seems that a large number of consumers tend to turn to online marketplaces when it comes to online shopping. Indeed, a recent study by OC&C Strategy Consultants found that in 2022, 60% of all online consumer spending occurred on marketplaces, which translates to a staggering $4.1 trillion spent on these platforms worldwide.   Considering that this figure used to be “only” $2.1 trillion in 2019, the growth is even more impressive. But not only general marketplaces like Amazon, eBay and AliExpress are responsible for all that growth.   In fact, specialised online marketplaces seem to be on the rise. Find out now from globaleyez GmbH all about specialist marketplaces, the opportunities they offer, and the threats they may pose for your brand: https://lnkd.in/e6hvFTrW #marketplaces #ecommerce #brandprotection

🛒📈 In a strategic move reflecting the escalating trend of online marketplaces, German retail giants OTTO and Kaufland Deutschland have announced significant investments to expand their marketplace presence in Germany and Europe. 🚀 The surge in marketplace growth spans both the retail and B2B sectors. According to estimations by Digital Commerce 360, B2B marketplace sales surged by a staggering 100% year over year in 2023, establishing marketplaces as the fastest-growing B2B digital sales channel. Simultaneously, B2C marketplaces are also gaining ground, particularly in e-commerce strongholds like Germany and Italy, where they command a significant share. Recent data from Statista reveals that a notable 44% of online transactions in these countries were conducted through marketplaces. The recent buzz within European retail circles surrounds OTTO and Kaufland, both doubling down on their marketplace endeavors. 𝗢𝗧𝗧𝗢'𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝗼𝗽𝗲𝗻 𝗳𝗼𝗿 𝗨𝗘 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 Statista’s data from the end of last year underscores OTTO’s marketplace as the third most visited in Germany, trailing only behind amazon.de and ebay.de. The marketplace, which currently contributes a third of the otto.de platform’s revenue, expanded the number of its partners by an impressive 33% last fiscal year, to more than 6,500. Now, OTTO is poised to open its doors to EU partners, aiming to enrich its offerings with a broader selection of products and brands. In the first step, OTTO is connecting warehouses of German marketplace sellers in other European countries. The connection for marketplace participants from the EU will also follow next year. 𝗞𝗮𝘂𝗳𝗹𝗮𝗻𝗱 𝗚𝗹𝗼𝗯𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝘁𝗼 𝗲𝗻𝘁𝗲𝗿 𝗣𝗼𝗹𝗮𝗻𝗱 𝗮𝗻𝗱 𝗔𝘂𝘀𝘁𝗿𝗶𝗮 Kaufland’s marketplace platform, which was launched in Germany in early 2021, has grown to offer a staggering 45 million products in 5,000 categories, attracting approximately 32 million visitors a month. Last year, Kaufland replicated its success by launching marketplaces in the Czech Republic and Slovakia, with plans to expand into Poland and Austria this summer. Following this step, Kaufland is positioning itself as a formidable force with a pan-European reach, enabling retailers to showcase their products across five platforms under the Kaufland Global Marketplace umbrella. This expansion will allow sellers to connect with over 81 million potential customers online, further strengthening Kaufland’s position in the market. *** Stay updated on e-commerce news and insights. Follow us on social media and subscribe to our LinkedIn newsletter! 👉 https://bit.ly/EcomTech #ecommerce #Germany #Europe #marketplaces #onlinemarketplace #onlinebusiness #crossborderecommerce

In the few short decades of its existence, e-Commerce has become as diversified as physical retail. The increasingly often uttered phrase “I bought this online” may refer to any type of e-Commerce store starting from well-known general marketplaces through single webshops, social commerce outlets and even artisan shops offering one-of-a-kind handmade goods.   However, it seems that a large number of consumers tend to turn to online marketplaces when it comes to online shopping. But not only general marketplaces like Amazon, eBay and AliExpress are responsible for all that growth.   In fact, specialised online marketplaces seem to be on the rise. Find out now from globaleyez GmbH all about the rise of specialist marketplaces, the opportunities they offer, and the threats they may pose for your brand: https://lnkd.in/e6hvFTrW #ecommerce #marketplaces #brandprotection

#eCommerce Marketplaces continue to be the ugly cousin of commerce. Though we are not allowed to say that anymore, so I thread carefully. They are now the cousin you don't invite to parties. (I am that cousin). I may be kinda biased having spent so much time working in them, but they are as important for your distribution as physical retail. Wild statement I know. Thing is, they do not have to perform at the same margin levels as direct or wholesale. But they have a role to play in your overall sales and discoverability strategy. In fact, were I starting a product led brand today I would start in 1 of 2 places: TikTok Amazon Both for varying reasons. Back to the case for marketplaces. 2 reports I read today, the Foxintelligence monthly EU report and the RetailX brand report up to July of this year. Both point to better performance (by some way) of brands participating in these channels (general and niche). Where brands sell: (RetailX) In 2016, 37% of the ecommerce and multichannel retail businesses listed in what was then the Internet Retailing Europe Top500 were brands, 44% retailers and 19% marketplaces. By 2020, more brands were selling direct to customers at the scale necessary for inclusion in the Europe Top1000 list – and accounted for 42% of the index, while marketplaces represented 20%. Since then, marketplaces have grown, winning more traffic as they sell brands’ products to a larger audience. In 2024, brands account for a smaller 31% share of the Top1000, and marketplaces for 26%, while retailers account for 43%. That means there are more retailers in the Top1000 this year than since 2017. 86% of all brands studied have a profile on at least 1 marketplace - eBay is the big winner with 82% of all respondants listing there. For the times we are in (sorry for use of this phrase, I let it go only so I could apologise), we need to recognise tactics are more in play than strategy. Day trading, strong merch, promotion cycles all geared to survival, not growth. Marketplaces can play their part, category knowledge is key. In Germany, in June 47% of online sales were through marketplaces (Fox Intelligence). Fashion is down significantly YoY across all countries. (21% on average). Marketplaces are underestimated, underresourced in general. They are best served by SMB brands - more on the M than the S. Enterprise brands chop and change - watch Nike and their pivots in the months ahead. Another pivot, oh John. Small brands do not have the headspace or time. Marketplaces need dedicated resource and require relationship building with the platform, getting to know it can be one of the best things to do. They all largely operate with ads platforms now too, so having a rounded strategy will mean ads, fulfillment and customer service. We need a marketplace resource, we need a font of knowledge. What do you think Hendrik Laubscher #strategy #multichannel #marketplaces #retail

Next year, Asian online marketplaces Shein’s and Temu’s growth rates will drop significantly. This is predicted in a report published by Forrester. The expected decline is related to current complaints about the marketplaces. #ecommerce #marketplace #europe

🇩🇪 One in Three German Shoppers Now Use Temu Asian-origin marketplaces have seen remarkable growth in Germany over the past year. Recent research reveals that nine out of ten German consumers are now familiar with these platforms, with 43% purchasing from them. Notably, Temu is experiencing significant traction. 📈 Rising Awareness and Usage Brand awareness of Asian marketplaces in Germany has surged by 13 percentage points over the past year, climbing from 78% to 91%. Concurrently, usage of these platforms has increased from 32% to 43%. The trend is even more pronounced among younger consumers: over half (51%) of Germans aged 18 to 29 shop on these marketplaces. 💁♀️ Social Media Influence The majority of respondents discover these platforms through social media, with Temu being particularly prominent. This subsidiary of PDD Holdings is not only rapidly growing in Germany but is also under scrutiny from trade and consumer organizations. 🛒 Significant Growth in Shopper Numbers The latest study shows that 32% of German consumers have purchased products on Temu, a notable increase from 11% last year. Shein has also seen a substantial rise in popularity, with 22% of Germans shopping there compared to 10% the previous year. The appeal of these marketplaces is attributed to their competitive pricing, diverse product range, and engaging shopping experiences. 📌 Trust Issues Persist Despite their growing popularity, Asian marketplaces score lower on trust than established providers like Amazon, Otto, and Zalando. While adoption is increasing, two out of three German consumers (66%) indicate they do not plan to use these platforms in the future, primarily due to concerns about product quality, safety, and sustainability. This research highlights the shifting landscape of German e-commerce and the challenges and opportunities Asian marketplaces face in gaining consumer trust and loyalty. Follow German Drop, and receive the latest updates directly. #ecommercebusiness #ecommerce #b2b #temu #marketplace #shopping

"23 Recommerce Platforms and Marketplaces" | Sustainability and consumer demand drive the buying and selling of secondhand goods. It's a booming business. Here are platforms and marketplaces for merchants to integrate and sell on. https://pec-ly.com/?6t8Z #ecommerce #recommerce