Michael Ostrolenk, MA, MFT’s Post

🚀 Customer Journey: Awareness to Advocacy 🌟 Navigating the customer journey is about understanding and guiding experiences from the first spark of awareness to the ultimate goal of advocacy. It's a transformative process that begins with creating awareness through powerful content like blogs and podcasts, and evolves into engagement with in-depth knowledge sharing through case studies and webinars. The journey doesn’t end with a sale; it’s about nurturing a relationship that turns clients into referrers. This means continuing to provide value through strategic advice and support. Let's create those success stories together! #CustomerJourney #MarketingStrategy #Engagement #Growth #Advocacy Gerri M. Tarek Chowdhury

We're back this Monday with another episode of #BrainChat, diving into part 2 of Self Advocacy. This topic is so important, that we had to continue the conversation! We'll be focusing on telling your story and who better to discuss this than storytelling experts: 🧠 Victoria Reese, CEO and Founder at We Are ILL  🧠 Damian Washington, Content Creator at MS Views and News  #PatientAdvocacy #MyMSDiagnosisStory #LiveWellWithMS #BrainChat #HealthPodcast #storytelling

Another kick-ass advocacy topic? Yes, please. And it's a big ole question: Is it time to rethink your customer marketing strategy? Bringing in a heavy hitter on this one - Jane Menyo, Head of Customer Marketing at Gong. She'll be asking and answering tough questions with myself and Deena Zenyk on our next TATM episode, like why are we struggling with small teams and budgets? Why are we constantly trying to gain internal buy-in? What is it going to take to move from nice-to-have to being a standard function in every organization? Catch us live on LinkedIn on Tuesday! Link in comments.

As we get ready to start recording new episodes, we're highlighting a few of our favorites from the archives. This time, it's our discussion with Rand Fishkin, co-founder & CEO of SparkToro. We love this episode because at it's core, Advocacy is about people. As the leader of your advocacy effort, it's crucial to not only engage the audience you have, but look at new avenues to continue to build your effort's membership. In this episode, Rand helps us as we dive into discovering the content your audience is already consuming - what they're reading, what hashtags they're participating in and more. With those details, you can craft the content that resonates with your ideal advocate, and, in turn, engage them in the future, driving both advocacy and PAC results. Take a listen and let us know what you think.

Having a strong cadre of powerfully influential champions is a huge asset that can dramatically accelerate your advocacy success. And when you have a key decision maker themselves operating as your champion, that takes things to a whole other level of impact. Imagine how powerful the impact would be if you had an entire cadre of money and policy decision makers who are operating at champion level on your behalf. In this week's episode we share how you can develop your own influential champions...

I answer a lot of phone calls from you asking: 📞 “Hey, does your team at Forthright do… [insert project here]”? The answer is probably yes. 🚀 ✅ Animated videos? We love making ‘em. ✅ Advocacy campaigns? We’re Taylor Swift-level masterminds. ✅ Easy-to-read messaging? On it. Our team is truly a group of Jills-of-all-trades -- the other day, a client called us her "communications swiss army knife". 🙌 To make it easy for you, here’s a quick flipbook of our services and what we do, so you know what work to think of us for. 👀 Peep it below:

The inspiring Kristin Sanderson and I spoke this morning; my mind is still spinning from the insightful things she said about the give and take nature that must exist internally for successful advocacy programs. And because I have no filter, I blurt, "It's the penny tray!" Our internal stakeholders are welcome to take pennies as references, speakers, content creators, etc. But we need our partners to also put pennies back in - advocate nominations, sharing customers wins, giving customer insights. It's all about the give and take, people. #customerexperience #customeradvocacy #customermarketing #takeapenny #peoplebeforeprofessionals

When implementing Page Advocacy for your brand, this feature is a must! Yet, I bet that most Page Admins overlook it altogether. I love that you can create an ad-free feed to follow your favourite pages; it is absolutely gold for market intelligence. Use it strategically to follow the Pages of customers, distributors, industry bodies or even your competitors. I'll stop here, but watch this 5-minute video to learn how easy it is to set up. Have you been using this feature for your Company Page? #PageAdmin #CompanyPage

To achieve your advocacy goals, you need decision makers to work with you to get that done. They're not going to do that if they don't know you, don't like you and don't trust you. So our number one job in strategic relationship building is to build that know, like and trust factor with decision makers. There's no way around the fundamental work of building a strategic relationship. But there are plenty of things you can do to reach a higher level of know, like and trust, faster and more efficiently. So that you can get your decision maker engaged and helping you sooner. Find out how in this week's episode...

Self advocacy drives engagement, retention, productivity and innovation. DM me and I’ll share with you 3 strategies you can implement the same day that don’t cost anything to help your team advocate for themselves.