“Alison's unique perspective and innovative ideas, not only elevated the quality of my team's work, but also contributed to the overall success of the projects we collaborated on. It was evident that she possesses a rare combination of strategic thinking and a genuine passion for her craft. What I particularly enjoyed about working with Alison were the meetings where she was present. Her presence not only added an unparalleled level of expertise to discussions but also brought a charismatic energy that made the collaborative process enjoyable and inspiring. Alison's ability to articulate complex marketing concepts in a clear and engaging manner made her an invaluable asset to our team.”
About
Alison leads empathetically and puts customers first to create engaging…
Contributions
Activity
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As 2025 is racing toward us, there’s still time to fine tune those program goals. Shannon Howard, the driving force behind Intellum’s Customer and…
As 2025 is racing toward us, there’s still time to fine tune those program goals. Shannon Howard, the driving force behind Intellum’s Customer and…
Liked by Alison Bukowski
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Reflecting on my first year at ZoomInfo, I’m proud of the progress we’ve made in building a strong foundation for growth. I exceeded my goals by…
Reflecting on my first year at ZoomInfo, I’m proud of the progress we’ve made in building a strong foundation for growth. I exceeded my goals by…
Liked by Alison Bukowski
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Just wrapped up an incredible week at the Gartner IOCS in Vegas! 🎯 Beyond the usual tech talks and vendor demos, it was the unexpected moments that…
Just wrapped up an incredible week at the Gartner IOCS in Vegas! 🎯 Beyond the usual tech talks and vendor demos, it was the unexpected moments that…
Liked by Alison Bukowski
Experience
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Education
Licenses & Certifications
Volunteer Experience
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President, Board of Directors
Lakeshore PAW Pals
- 5 years
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Volunteer
White Bear Emergency Food Shelf
- less than a year
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Volunteer
PROJECT PROM INC.
- 1 month
Social Services
Helped bring joy to adults with disabilities by assisting them with formal dress fittings in preparation for a special evening where they feel respected, appreciated, and beautiful.
Honors & Awards
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CustomerX Impact Award Finalist
CustomerX Impact
CM&A Ambassador Award: You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.
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Speakership: CustomerX Con 2024
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Making the Impossible, Possible
Right now it seems nearly impossible to secure resources for launching/growing a customer advocacy program. Justifying existence isn’t fun, but necessary. User adoption, leadership buy-in, showing fast results…the secret for advocacy professionals hides within alignment - perhaps with a lesser known business partner: Customer Success Operations. Join Robert & Alison as they share their successes integrating customer advocacy and CS operations…Making the Impossible, Possible
Right now it seems nearly impossible to secure resources for launching/growing a customer advocacy program. Justifying existence isn’t fun, but necessary. User adoption, leadership buy-in, showing fast results…the secret for advocacy professionals hides within alignment - perhaps with a lesser known business partner: Customer Success Operations. Join Robert & Alison as they share their successes integrating customer advocacy and CS operations, highlighting:
Data availability and quality
Leveraging existing tools and reviewing new options
Finding direct lines to renewal and retention
Operationalizing “voice of the customer”
We’ll workshop a maturity model that allows for all levels of practitioners from starting from scratch to developing homegrown models and processes, and evolving to vendor solutions to scale efforts. -
CMA Top100 Strategist & Influencer
Base
Recognized as a TOP100 Global Influencer & Strategist within the customer marketing field for 2024.
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Speakership: CustomerX Con
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We spend a lot of time preparing and executing our annual business goals; often they define our priorities, projects, and compensation outcomes. So why, when goals are so important, do we rarely have an active role in creating/modifying them?
In this workshop, we’ll cover a lot of ground from reviewing best practices around KPIs and how to draw on the power of storytelling to create compelling narratives around them. We'll also hear from CMA leaders who have expertly crafted their own…We spend a lot of time preparing and executing our annual business goals; often they define our priorities, projects, and compensation outcomes. So why, when goals are so important, do we rarely have an active role in creating/modifying them?
In this workshop, we’ll cover a lot of ground from reviewing best practices around KPIs and how to draw on the power of storytelling to create compelling narratives around them. We'll also hear from CMA leaders who have expertly crafted their own KPIs to include their personal career development goals. We’ll workshop, collaborate, and when we walk out the door, everyone will feel empowered, educated, and more confident in their ability to accelerate (and advance) their careers through their own KPIs. -
Brilliant Gems to Watch in Marketing
UserGems
The sentiment is the same across revenue teams everywhere – capturing the attention of audiences has never been harder. The result: more innovative, creative, and strategic marketing strategies. What does it take to make an organization shine bright like a diamond? Marketers that truly understand voice of the customer, working strategically and collaboratively.
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CustomerX Impact Award Finalist
CustomerX Impact
CM&A Ambassador Award: You nerd out over customer marketing and your enthusiasm spreads across all departments. You know how to gain executive support for your innovative ideas, and foster cross-functional collaboration on the planning and execution of customer programs that drive growth, while always representing the Voice of the Customer across the company.
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Advocacy Mindset Award Finalist
Captivate Collective
Emphasizing strategy and results above all else, the CAP Awards level the playing field by acknowledging the brilliance of innovative and talented customer advocacy professionals who are doing excellent work, regardless of the tools they use. The CAP Awards exist to celebrate an advocacy mindset and program that has demonstrated measurable impact (qualitative and quantitative) to their customer base and organization.
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Fearless Fifty Finalist (Marketing Leaders)
Influitive
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Speakership: Obsession Customer Marketing Conference
Base
The Obsession CLG Tour is designed by and for CMOs, customer marketing, advocacy practitioners, reference program managers, lifecycle marketing, and community managers to drive the evolution of Customer-led Growth.
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Top100 Global Customer Marketing Influencer & Strategist
Base
Recognized as a TOP100 Global Influencer & Strategist within the customer marketing field for 2023.
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CMA Exchange Vision Board of Directors Member
Captivate Collective
Serve alongside other CMA professionals to guide the development, launch, and maintenance of an open exchange platform where any practitioner, vendor or influencer can share, sell, consume and rate
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Speakership at Obsession Conference
Base
Guest speaker at Obsession conference (the event created by and for customer-growth obsessed professionals) focused on Demystifying Peer Reviews (creating a diversified review strategy).
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Speakership at Advocate Marketing Academy
inEvidence
Guest speaker at Advocate Marketing Academy, the specialist and customer advocacy conference for the CMA community (speakership focused on The Reference (R)evolution).
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TOP25 CMA Influencer
Crowdvocate
Recognized as a TOP25 Global Influencer within the customer marketing and advocacy field for 2022.
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Speakership at CustomerX Con 2021
SlapFive
Guest speaker at CustomerXCon 2021 focused on "Talk their Talk: The Multiple Languages of Customer Advocacy"
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Speakership at Customer XCon
SlapFive (CustomerX Con)
Guest speaker at Customer XCon, a premier conference for client advocacy professionals, focused on Managing the Marketing Gap (within Client Advocacy).
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Speakership at Center for Customer Engagement Conference
Center for Customer Engagement
Guest speaker on the topic of Going Beyond the Reference at the annual conference hosted by the Center for Customer Engagement in San Francisco, CA.
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Speakership at the Association of Proposal Management Professionals Conference
Association of Proposal Management Professionals Conference
Guest speaker on topic of Building Successful Relationships with SMEs at the annual conference hosted by the Association of Proposal Management Professionals in Boston, MA.
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Speakership at Center for Customer Engagement
Center for Customer Engagement
Received founder's award for best presentation (Cultivating Internal Champions for Success) at the annual Center for Customer Engagement conference in San Francisco, CA.
Recommendations received
3 people have recommended Alison
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💭End of week thoughts…💭 On: constantly learning The triump you feel with learning and applying new learnings is one of those can’t beat…
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Need your CustomerXFiles fix? Alison Bukowski talks with Stripe's Head of Customer References, Maria Sturgeon, for some best practices in…
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