Michael Monheim’s Post

RTL AdAlliance expands CTV offering with Wurl FAST channels across Europe Exciting news! RTL AdAlliance collaborates with Wurl , a leader in data-driven #CTV solutions, to bring Wurl's extensive #FAST channel inventory to advertisers across major European markets. This partnership allows advertisers to easily access over 1,300 FAST channels delivered to audiences in Germany, France, the UK, Italy, Austria, and Switzerland through the RTL AdAlliance CTV portfolio. Stephen Byrne, VP Partnership Development: “Wurl has significant reach in the CTV world. The diverse themes, genres, and moods these channels cater to are predestinated for highly effective contextual targeting. This gives us at RTL AdAlliance the ability to connect an exceptionally attentive audience with advertisers, looking to engage with consumers in highly brand-safe and measurable TV-like environments. We are excited to support Wurl with our sales expertise and deep market knowledge.” Wurl connects content providers to over 45 streaming services worldwide, reaching over 170 million connected TVs monthly and delivering 1.7 billion monthly viewing hours and 37 billion monthly impressions. Find more information here: https://lnkd.in/eanxCcc7 #RTLAdAlliance #TotalVideo #Advertising #Wurl

How are you navigating the identity challenges in CTV Advertising? CTV's rapid growth offers brands a unique way to engage premium audiences, but challenges around identity and measurement persist. Cross-device tracking is complex, making it harder for advertisers to understand and engage viewers effectively across platforms. However, emerging ad tech solutions are helping brands better track, measure, and integrate CTV data with other channels, enhancing targeting precision and campaign impact. Read the full article on CTV's evolving identity landscape here: https://lnkd.in/eD_eXG2h #OmnichannelAdvertising #AdTech #Adform #CTV

In the past, concerns about quality inventory, audience reach and content fragmentation across #CTV platforms have made it challenging for #advertisers to execute cohesive campaigns and effectively reach desired audiences. However, recent developments have transformed CTV into a more reliable and lucrative advertising channel. Sponsored by Nexxen.

📺 Exciting Times Ahead in Connected TV (CTV) Advertising! 🚀 As the digital landscape continues to mature, Connected TV (CTV) emerges as a powerful medium for advertisers to engage with their target audiences like never before. With the rise of streaming services and smart TV adoption, CTV presents unparalleled opportunities for brands to deliver impactful, targeted ads directly to viewers' living rooms. 🌐 Programmatic advertising is revolutionizing the way brands approach CTV advertising, offering precise targeting capabilities and real-time optimization to maximize campaign effectiveness. According to recent studies, programmatic CTV ad spend is projected to reach $22.7 billion in 2024, a 32% faster growth than total media overall, representing a significant expansion opportunity for advertisers. 📈 The numbers speak for themselves: - 80% of US households have at least one CTV device. - CTV ad spend is expected to surpass $30 billion in 2025. - 46% of US marketers plan to increase their CTV ad budgets this year. 🔍 With programmatic technology, advertisers can leverage data-driven insights to deliver relevant ads to the right audience segments, driving higher engagement and ROI. From targeting based on demographics and interests to retargeting across devices, programmatic CTV offers a myriad of possibilities for advertisers to connect with consumers in meaningful ways. Ready to tap into the power of CTV advertising? Let's explore how programmatic can elevate your brand's reach and impact in the evolving media landscape. Drop a message to learn more! #CTVAdvertising #Programmatic #CTV #AdvertisingTrends

📈 Exciting Times for CTV Advertising! 📈 A recent survey reveals that three out of five CTV/OTT advertisers plan to boost their spending by an average of 21% in 2024. This shift underscores the growing importance of CTV as a key component in comprehensive TV strategies. Advertisers are increasingly recognizing CTV’s value for achieving full-funnel objectives, with advanced targeting and measurement capabilities at the forefront. 📊 Key Takeaways: 74% of advertisers are reallocating budgets from other channels to CTV. 80% view CTV/OTT as an extension of their linear TV strategy. 57% find co-viewing a valuable benefit, aligning CTV with traditional TV practices. For CTV publishers and app owners, this is a pivotal moment to showcase your advanced targeting and measurement capabilities. Advertisers are prioritizing CTV to drive impactful business outcomes, and the opportunity to leverage this growth is immense.

Streaming is opening the door for more small and local businesses to get in on the action, as the barriers to entry for video advertising come down. Proximic by Comscore's Managing Director Rachel (Eisenberg) Gantz recently sat down with The Trade Desk's Chris Brooklier to talk about the opportunity streaming presents for in-flight optimization down to the local market level when you have the right data. “Even if the campaigns are being executed nationally, the importance being that they’re being optimized locally because that’s where the product is ultimately moving.” said Rachel (Eisenberg) Gantz ➡ Read the full story: https://lnkd.in/edZAF5Md ➡ Contact us today to learn more about Comscore, Inc. and Proximic by Comscore's cross-platform and local-level audience targeting and measurement tools: https://lnkd.in/eh-3S95N #CTV #Streaming #ProgrammaticAdvertising

Is streaming part of your pharma marketing strategy? 📺 As audiences shift away from traditional pay TV, it's time to adapt! In our latest article, discover how streaming and ad-supported services are transforming consumer engagement. Stay ahead of the curve with CTV and OTT—essential tools for the modern pharma marketer. 🔍 Dive into the insights: https://lnkd.in/gA29eRPC #OTTAdvertising #CTVAdvertising #PharmaMarketing

ExchangeWire has published an article titled, CTV: How Big is the Opportunity? that explains how CTV is gradually dominating more and more of the TV landscape, meaning new opportunities keep coming for advertisers. - TV dominates a huge portion of ad spend for digital video – it’s expected to rise by 12% this year, 32% faster than predicted for total media overall. - CTV presents an opportunity for brands to enrich their current media plans by reaching incremental audiences at scale. - Thanks to CTV’s expansive inventory, they now have the ability to advertise on top-funnel content, leveraging the unique data from retailers to enable audience targeting while driving performance and outcomes across the entire sales funnel. - One of the key benefits of CTV in an omni-channel environment is the enhanced targeting capabilities. Brands can reach specific demographics with tailored messages, ensuring that their advertising efforts are both relevant and engaging. - CTV is the holy grail for brands and content producers. Highly interactive and personalised video content with contextually relevant advertising reaching the perfect audience. For the full article, check out https://lnkd.in/eBq9AUZ8 #redmediaplus #connectedtv #ctv #ott #advertising #programmatic #svod #subscriptionvideoondemand #media

Ever wondered how the giants of entertainment and tech are shaping the future of advertising? Disney's latest move is a game-changer! Disney Advertising is stepping up its game by partnering with Google and The Trade Desk, enhancing its Disney Real-Time Ad Exchange (DRAX) to offer direct access to streaming inventory on Hulu and Disney Plus for users of Google’s Display & Video 360 and The Trade Desk. This collaboration not only broadens the horizon for marketers across all levels but also signifies a pivotal shift in advertising budgets from traditional TV to digital platforms. With advanced targeting, interactive features, and real-time analytics, Disney Plus and Hulu are setting new benchmarks for marketers aiming to reach their audiences more effectively. It's a thrilling time for digital marketing, as these platforms offer unprecedented opportunities for creativity and engagement. For the full scoop, check out the article here: [https://lnkd.in/gcsk-8rj) Happy Thursday! Casey Jones #DigitalMarketing #StreamingMedia #AdTech #Disney

Is streaming part of your pharma marketing strategy? As more audiences leave traditional pay TV behind, the message is clear: viewer preferences are shifting, and so should your ad channels and targeting. In our new article, learn how streaming and ad-supported services are reshaping consumer engagement, and why pharma marketers need CTV and OTT to stay ahead of the curve. Check it out: https://bit.ly/3wEF9vm #OTTAdvertising #CTVAdvertising #PharmaMarketing