Name: Michael L. Wood on LinkedIn: #bethechange #pushback #defender | 15 comments
Uploaded: 2024-12-20T17:30:49.947Z
Duration: 2 min 40 s
Channel: Michael L. Wood

Michael L. Wood

General Manager - Jaguar and Land Rover of Virginia Beach / Cabinet Member - United Way of SHR Tocqueville Society / NFS & SPoC expert / Fixed Ops / Co-Owner - Lane Wood Properties, LLC.

9h Edited

Everyone these days seems to be focused on perfecting the two transaction points in our industry, sales and service. And they would be right to do so as they are the foundation upon which your business is built. But just like building a house, you can't stop at a solid foundation. The house requires more to become a home, as do your clients if you wish them to remain loyal. The experiences you provide throughout the entire ownership lifecycle are what will make the connection with your client base that transcends those transactional points. It is with great pleasure I share with you our teaser video to a small documentary we are putting together at our most recent client activation, DEFENDER ADVENTURE OBX II. At this event we asked nothing of our clients. We give back to them in a meaningful way. We add authenticity by bringing in the Land Rover Experience team from the Biltmore to show them how to put their DEFENDERS to the test in their natural habitat. We gave away thousands of dollars of JLR accessories to thank them for attending. We created a community. After all, we want enthusiasts. We want clients that wouldn't dream of going anywhere else when they do need to transact. Customer Love is how we intend to create these brand loyalist! Enjoy! #BeTheChange #PUSHBACK #DEFENDER JLR JLR North America ASOTU | More Than Cars Greg Newbert Justin Mack, MBA David Wolfe Sam Allen Charlotte Blank Jessica Kelleher Kam Rahnemoon Adrian Mardell Lennard Hoornik Joe E. Checkered Flag Auto Group Special thanks to Mr. Albert Barber of Davis Ad Agency for helping me make my vision become a reality. I seriously couldn’t have done it without you!

15 Comments

Transcript

This event here on the Outer Banks is the second year we've done this for the our retailer in Virginia Beach. The idea was to get the clients of the retailer out in their local off-road environment, teach them the skills they need to utilize their vehicles in their local area so they can get more out of their vehicles closer to home. Showing them terrain that they're allowed to use. This is all public land that we're going to be driving on today. Teaching the the techniques, the driving techniques and in the technology and the vehicles and how to get the most out of it. Also, what we're going to do is throw some skills their way, so in order to get the most out of the vehicle, we have a lot of technology available to us. That's one of the nice things about having a Land Rover. To make things as easy as possible, use a system called terrain Response and basically the driver looks out what kind of terrain am I on? And they can set up the vehicle and terrain response. You've got grass, gravel, snow, mud and ruts, sand, rock, crawl. Once the driver selects one of those settings, there's lots of systems in the vehicle that can that are electronically controlled. So what happens is if I select sand or I select rocks or what have you mud, then the vehicle changes the throttle response. Tracks you control, you have gear selections, locking differentials. So basically what it does is is preloads the vehicle to operate at its maximum potential on that type of terrain, which puts the driver in a position where maybe they don't need to know quite as much skill wise the vehicle is going to do a lot for. The whole point behind the Defender Adventure OX is that we want to really show our customers some love. So it's really about bringing them to an area where they can take their vehicles and really put them to the test. And it's just been a lot of fun. I've learned a lot from this experience, but really I've learned how to use the cars. Honestly, every single time I get to go on one of these kind of experiences, I get to see a little bit more myself and it just makes me a little bit more of an enthusiast as well. Then one of the coolest things about this experience is that, you know, we get to show them that you can do. Really anything. You know when you tell a customer that it can go through 30 inches of water, they don't believe you. We're going to show you.

Rachael Payne

Head of Training, Jaguar

I honestly just LOVE THIS

2 Reactions

Paul J Daly

This is super cool

1 Reaction

Kam Rahnemoon

Michael - this is awesome! I love how you leveraged the LRE team to educate and support your clients in their own vehicles so they could experience the capability. Well done!

1 Reaction

Mike McKinney

Statewide Director at 52 Hike Challenge Hiking 101 Instructor Experienced Hike Leader & Event Planner Weather Ready Nation Ambassador FEMA Incident Commander/Professional Series