Helping FMCG manufacturers find and understand growth opportunities both locally and from their export markets.
75% of non-alcoholic beverage consumers in Canada also purchase alcoholic products. Brands should keep in mind that non-alcoholic beverages are not necessarily replacing alcoholic products, but consumers are integrating them into a balanced lifestyle. Consider how you can create products that appeal to this balance.
Non-alcoholic beverages are no longer just a niche market. Moët Hennessy's investment in FRENCH BLOOM underscores a shift in consumer behavior: - The global non-alcoholic beverage market is projected to reach $1.7 trillion by 2028, with a CAGR of 5.9% (Grand View Research, 2021) - Non-alcoholic spirit sales grew by 113.4% in the US from 2021 to 2022 (NielsenIQ) - 58% of consumers are drinking more non-alcoholic and low-alcoholic drinks compared to last year (Bacardi Global Brand Ambassador Survey, 2023) Key implications for the industry: - Product Development: 22% of Gen Z consumers want to see more non-alcoholic options in bars and restaurants (Bacardi Cocktail Trends Report, 2023) - Marketing: 78% of non-alcoholic beverage consumers also purchase traditional alcoholic drinks, indicating a need for inclusive marketing strategies (IWSR, 2022) - Retail Strategy: Non-alcoholic beverages are expanding beyond traditional alcohol aisles, with placements in health food sections and dedicated "sober curious" displays Challenges ahead: - Matching the complexity and mouthfeel of alcoholic beverages - Educating consumers on premium pricing for non-alcoholic options - Navigating regulatory landscapes that differ from traditional alcohol How is your company adapting to this rapidly evolving market? What innovations are you most excited about? #BeverageIndustry #ConsumerTrends #MarketAnalysis
Managing Director @ Impact Business Development Consulting | ✔ Food and Beverage Sales and Marketing ✔USA Market Entry ✔Consultant ✔ Fractional Sales ✔ International Business Development ✔Strategy ✔ Retail & Food Service
The Rise of Nonalcoholic Beverages: A Game-Changer for Adult Drinks 🍹 Nonalcoholic beverages are redefining adult drinks, with innovation and premium options taking center stage. According to recent insights, this $3 billion segment is rapidly growing and expected to hit $4 billion by 2027! 🚀 Key Highlights: • Health & Wellness Focus: Consumers are prioritizing mindfulness and opting to reduce or eliminate alcohol. 🌿 • Innovation in RTD Cocktails: Ready-to-drink nonalcoholic spirits are the fastest-growing subcategory, with 171% growth last year. 🍸 • Increased Availability: From DTC channels to food service venues, alcohol-free options are expanding accessibility. 🛒 At IBDC, we assist brands in identifying and capitalizing on emerging trends like the nonalcoholic beverage boom. Whether you're developing a product or entering new markets, we’re here to help you innovate and grow. 🌍 What’s your take on the future of alcohol-free drinks? Share your thoughts below! 👇 #NonAlcoholicDrinks #CPGInnovation #HealthAndWellness #ImpactBusinessDevelopmentConsulting #IBDC #FoodAndBeverage
Thanks to NielsenIQ's August '24 report, we’re thrilled to share some exciting insights about the non-alcoholic beverage market! 🥂 The non-alcoholic beverage market is booming, with an impressive 30.9% growth in the last year! 📈 But it’s not just about Dry January or the holiday season—this growth is sustained throughout the year, reflecting a significant shift in consumer preferences. At Misty Cliffs, we're witnessing firsthand how more people are choosing non-alcoholic options as a staple in their lives. This trend underscores a larger movement towards wellness and mindful consumption, where non-alcoholic beverages aren’t just an occasional choice but a regular part of a balanced lifestyle. The consistent rise in sales shows that consumers are embracing non-alcoholic beverages for everyday enjoyment, not just special occasions. This is a testament to the quality and flavor these products bring to the table, allowing people to enjoy social moments without compromising on taste. What’s your reason for choosing non-alcoholic drinks? 💬
Senior Project Manager @ HDI LLC | Food Industry Projects Consultant – Middle East | Freight & Logistics expert | Top Student of Master's 2024 in International Business Law
In 2023, the global soft drinks industry experienced slower volume growth due to record increases in selling price. However, retail value grew by 5% in fixed constant dollar terms. North America and Western Europe faced flat or slightly negative volume performance in key categories such as sparkling, juice, and bottled water. The story in 2024 and beyond is the rise of Asia, Latin America, the Middle East, and Africa as the engine of volume consumption in the global drinks market. Social media and digital marketing campaigns will play a central role in beverage innovation, and co-branded RTDs and functional drinks are areas to watch. Alcohol, particularly flavoured ready-to-drink canned cocktails, will remain a focal point for soft drink producers. Energy drinks, sports drinks, and other functional options are consistent standouts across regions. #softdrinks #beverageindustry
Passionately innovating with Dioniks, leading the charge in alcohol-free beverage solutions. #SoberAF
"Exploring the Rise of Non-Alcoholic Drinks: From Niche to Mainstream 🍹 The market for zero-alcohol beverages is booming, driven by health-conscious consumers, especially among younger generations. This shift marks a significant trend in the beverage industry, reflecting changing lifestyles and preferences. Dive into the details of this fascinating transition and discover how it's reshaping our social norms. Read more here: [Beyond Booze - BizCommunity] https://lnkd.in/ez5RYip8
Global Sales Manager at Valuates Reports | Market Research Report | International B2B Sales
The global Beverage market was valued at US$ 1501060 million in 2023 and is anticipated to reach US$ 1691470 million by 2030 witnessing a CAGR of 1.7% during the forecast period 20242030. #GlobalBeverageMarket #AlcoholicBeverages #NonAlcoholicDrinks #MarketGrowth #InnovationInBeverages #HealthTrends #Sustainability #CraftDrinks #BeverageConsumption #EconomicImpact
The Growth of Non-Alcoholic Beverages - https://lnkd.in/eAgwcMUp global beverage industry is experiencing a seismic shift, with non-alcoholic beverages emerging as a dominant force. Once overshadowed by alcoholic drinks and sugary sodas, the non-alcoholic sector is now leading market growth, driven by changing consumer preferences, health trends, and innovative product offerings. This trend reflects a broader movement#alcohol-free drinks #Beverage Industry #Consumer Preferences #functional beverages #health trends #industry trends #innovation #market growth #Non-Alcoholic Beverages #plant-based drinks #soft drinks #Sustainable Packaging
Commercial Business Analyst ✔ Sales Operations ✔ Consumer Insights ✔ Data-driven Insights ✔ FMCG
I recently came across an interesting insight: consumer preferences are shifting toward healthier, more mindful drinking habits. According to NielsenIQ, 48% of consumers in 2023 prioritized health, driving demand for functional beverages that support their goals. Consequently, the non-alcoholic beverage market is expected to grow to $1.6 trillion by 2028. This trend brings exciting opportunities but also challenges for the spirits industry. I think, to adapt, alcoholic beverage companies can focus on two key areas: 1) Non-alcoholic alternatives: For example, Diageo introduced options like Seedlip, the first distilled non-alcoholic spirit, Guinness 0.0, and other non-alc. options to meet the growing demand for mindful drinking. 2) Responsible drinking campaigns: Encouraging moderation and helping consumers make informed choices is more important than ever. The shift toward mindful drinking is changing the industry, but it’s also opening up new possibilities.
The alcohol and beverage industry is witnessing a significant realignment as companies adapt to evolving consumer preferences and innovate to stay competitive. That and a lot more will be discovered in this report! #BeverageIndustry #AlcoholMarket #InnovationInBeverage #ConsumerTrends #CraftBeerRevolution #ReadyToDrink #NonAlcoholicOptions #BeverageTrends #MarketDynamics David Volpicelli https://lnkd.in/dFkpcNRK
Group Services Director, Fellow, QPR, Mentor, Market Research Evangelist, Industry contributor, writer of quirky song lyrics
2moThanks for sharing this Michael Elam-Rye. It's fantastic to see the raise of quality non- and low-alcoholic beers and wines. Shame that some bars and pubs still only have 1 or 2 mainstream options. Consumers are so much more aware these days and want to do the right thing (i.e. drink responsibly).