Thanks to NielsenIQ's August '24 report, we’re thrilled to share some exciting insights about the non-alcoholic beverage market! 🥂 The non-alcoholic beverage market is booming, with an impressive 30.9% growth in the last year! 📈 But it’s not just about Dry January or the holiday season—this growth is sustained throughout the year, reflecting a significant shift in consumer preferences. At Misty Cliffs, we're witnessing firsthand how more people are choosing non-alcoholic options as a staple in their lives. This trend underscores a larger movement towards wellness and mindful consumption, where non-alcoholic beverages aren’t just an occasional choice but a regular part of a balanced lifestyle. The consistent rise in sales shows that consumers are embracing non-alcoholic beverages for everyday enjoyment, not just special occasions. This is a testament to the quality and flavor these products bring to the table, allowing people to enjoy social moments without compromising on taste. What’s your reason for choosing non-alcoholic drinks? 💬
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I recently came across an interesting insight: consumer preferences are shifting toward healthier, more mindful drinking habits. According to NielsenIQ, 48% of consumers in 2023 prioritized health, driving demand for functional beverages that support their goals. Consequently, the non-alcoholic beverage market is expected to grow to $1.6 trillion by 2028. This trend brings exciting opportunities but also challenges for the spirits industry. I think, to adapt, alcoholic beverage companies can focus on two key areas: 1) Non-alcoholic alternatives: For example, Diageo introduced options like Seedlip, the first distilled non-alcoholic spirit, Guinness 0.0, and other non-alc. options to meet the growing demand for mindful drinking. 2) Responsible drinking campaigns: Encouraging moderation and helping consumers make informed choices is more important than ever. The shift toward mindful drinking is changing the industry, but it’s also opening up new possibilities.
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Food And Drink Subscription Boxes Market Trends And Growth Drivers 2024-2033 Global food and drink subscription boxes market size is expected to reach $8.43 Bn by 2028 at a rate of 9.2%, segmented as by type, replenishment subscription, curation subscription, access subscription Read More @ https://lnkd.in/dnfwJ27i #marketresearch #marketintelligence #marketreport #industryanalysis #TheBusinessResearchCompany #TBRC #GlobalMarketModel
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75% of non-alcoholic beverage consumers in Canada also purchase alcoholic products. Brands should keep in mind that non-alcoholic beverages are not necessarily replacing alcoholic products, but consumers are integrating them into a balanced lifestyle. Consider how you can create products that appeal to this balance.
The Surge of Non-Alcoholic Beverages in Canada
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The Growth of Non-Alcoholic Beverages - https://lnkd.in/eAgwcMUp global beverage industry is experiencing a seismic shift, with non-alcoholic beverages emerging as a dominant force. Once overshadowed by alcoholic drinks and sugary sodas, the non-alcoholic sector is now leading market growth, driven by changing consumer preferences, health trends, and innovative product offerings. This trend reflects a broader movement#alcohol-free drinks #Beverage Industry #Consumer Preferences #functional beverages #health trends #industry trends #innovation #market growth #Non-Alcoholic Beverages #plant-based drinks #soft drinks #Sustainable Packaging
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"Exploring the Rise of Non-Alcoholic Drinks: From Niche to Mainstream 🍹 The market for zero-alcohol beverages is booming, driven by health-conscious consumers, especially among younger generations. This shift marks a significant trend in the beverage industry, reflecting changing lifestyles and preferences. Dive into the details of this fascinating transition and discover how it's reshaping our social norms. Read more here: [Beyond Booze - BizCommunity] https://lnkd.in/ez5RYip8
Beyond booze: How zero-alcohol drinks went from niche to mainstream - Irvine Partners
bizcommunity.com
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🌱 Non-Alcoholic Beverages Are Booming! 🌱 As consumer preferences shift, non-alcoholic drinks are rising to meet demand for mindful and healthier choices. SPINS latest report, Food For Thought: The Rise of Non-Alcoholic Drinks, dives into this trend, exploring the innovation and market growth happening in this category. Check out the full report to see how brands are catering to wellness-focused consumers with exciting new options. 🍹🌿 https://lnkd.in/gKetBPmn #NonAlcoholic #ConsumerTrends #MindfulDrinking #SPINS #FoodAndBeverage
Food For Thought: The Rise of Non-Alcoholic Drinks
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The Rise of Nonalcoholic Beverages: A Game-Changer for Adult Drinks 🍹 Nonalcoholic beverages are redefining adult drinks, with innovation and premium options taking center stage. According to recent insights, this $3 billion segment is rapidly growing and expected to hit $4 billion by 2027! 🚀 Key Highlights: • Health & Wellness Focus: Consumers are prioritizing mindfulness and opting to reduce or eliminate alcohol. 🌿 • Innovation in RTD Cocktails: Ready-to-drink nonalcoholic spirits are the fastest-growing subcategory, with 171% growth last year. 🍸 • Increased Availability: From DTC channels to food service venues, alcohol-free options are expanding accessibility. 🛒 At IBDC, we assist brands in identifying and capitalizing on emerging trends like the nonalcoholic beverage boom. Whether you're developing a product or entering new markets, we’re here to help you innovate and grow. 🌍 What’s your take on the future of alcohol-free drinks? Share your thoughts below! 👇 #NonAlcoholicDrinks #CPGInnovation #HealthAndWellness #ImpactBusinessDevelopmentConsulting #IBDC #FoodAndBeverage
The Rise of Nonalcoholic Beverage Startups: How Startups are Redefining Adult Drinks
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The Rise of Non-Alcoholic Beverages: A Growing Trend Non-alcoholic wines and spirits are experiencing a surge in popularity, driven by a growing consumer demand for healthier, more conscious beverage options. As health-conscious consumers seek alternatives to traditional alcoholic drinks, non-alcoholic beverages are emerging as a viable and appealing choice. This trend is being fueled by several factors, including: Health Benefits: Many individuals are opting for non-alcoholic options to reduce their calorie intake, improve sleep, and enhance overall well-being. Social Responsibility: A growing number of consumers are making conscious choices to support sustainable and ethical practices, and non-alcoholic beverages often align with these values. Flavor and Variety: The quality and variety of non-alcoholic beverages have significantly improved in recent years, offering a wide range of flavors and styles to suit different tastes. As the demand for non-alcoholic beverages continues to grow, it presents a significant opportunity for businesses in the food and beverage industry. By offering a diverse selection of high-quality non-alcoholic options, businesses can cater to a broader customer base and contribute to a healthier and more sustainable future. What are your thoughts on the rising popularity of non-alcoholic beverages? Have you tried any non-alcoholic wines or spirits that you particularly enjoyed? Share your experiences in the comments below! #nonalcoholic #beverages #health #wellness #sustainability #foodandbeverage #trend #industry
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The Growing Popularity of Non-Alcoholic Drinks Non-alcoholic beverages are experiencing a surge in popularity, driven by a growing emphasis on health and wellness. From craft breweries offering zero-proof beers to innovative mocktail bars, the options for those seeking a delicious and refreshing drink without the alcohol are expanding rapidly. This trend is fueled by factors such as: Health-conscious consumers: Many people are opting for healthier lifestyle choices, including reducing their alcohol consumption. Social occasions: Non-alcoholic drinks provide a suitable option for social gatherings, allowing individuals to enjoy the company of others without feeling pressured to drink alcohol. Flavor innovation: Beverage manufacturers are investing in research and development to create exciting and flavorful non-alcoholic options that cater to diverse tastes. As the demand for non-alcoholic beverages continues to grow, we can expect to see even more innovative and delicious products hitting the market.
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In 2023, the global soft drinks industry experienced slower volume growth due to record increases in selling price. However, retail value grew by 5% in fixed constant dollar terms. North America and Western Europe faced flat or slightly negative volume performance in key categories such as sparkling, juice, and bottled water. The story in 2024 and beyond is the rise of Asia, Latin America, the Middle East, and Africa as the engine of volume consumption in the global drinks market. Social media and digital marketing campaigns will play a central role in beverage innovation, and co-branded RTDs and functional drinks are areas to watch. Alcohol, particularly flavoured ready-to-drink canned cocktails, will remain a focal point for soft drink producers. Energy drinks, sports drinks, and other functional options are consistent standouts across regions. #softdrinks #beverageindustry
Top Three Soft Drinks Trends in 2024
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