B2B Content Marketing Strategist | Creator of the Storyfinder Framework | Turning Complex Ideas into Compelling Narratives
Is social media really the best place to distribute your content? Maybe not... Let's take a closer look. 🕵️♀️ The truth is, it's becoming increasingly challenging to use social media as an effective distribution channel. Here are three reasons why you might want to rethink your strategy: 1️⃣ Nobody really sees you. You post something, waiting for the likes, shares, and comments to roll in. And then... nothing. It's not (just) you. Algorithms are limiting your content's visibility. A large portion of your audience simply doesn’t see it. You’re essentially speaking to an empty room. 🎤 Tough luck. 2️⃣ Short lifespan. Content on social media is like ice cream on a hot summer day: it melts fast. That post you poured your heart and soul into? Buried under a flood of new content within hours. Not exactly sustainable, right? 🍦 3️⃣ Platforms have separation anxiety. Let's be real: social media platforms want your followers to stay put—on their platform. Links to your website? They're discouraged or simply ignored. You’re playing their game, not yours. 🎮 But what now? It's time to make your content work as hard as you do. Ready to level up? Follow me for more insights or message me—we'll take your content strategy to the next level. #ContentStrategy #SocialMediaMarketing #DigitalMarketing #ContentCreation #AlgorithmProblems #MarketingStrategy #SustainableMarketing #ContentDistribution #ThinkBeyondSocial
