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Tactical Support & Executive Coaching for Early-stage Startups

Early-stage founders are, by necessity, strongly identified with their company (who they are and who the company is = one). This serves as an advantage in many ways: -> They are sensitive to the heartbeat of their company, and, almost intuitively know if something is wrong (or right). -> Use human survival instinct as a source of energy. If there is a threat, they will often do anything they can to avoid perceived 'death.' However, when #fundraising at the early-stage, it is often helpful to momentarily dis-identify from their company so they can effectively articulate their opportunity to investors. Especially on important points such as: -> Differentiation (or unique POV). -> Natural strengths and unfair advantage. We are often blind to our own excellence because it can feel so natural and seem so obvious that we don't think it special. The same thing can be said about our glaring blindspots and weaknesses. So for #founders gearing up for a fundraise, I always suggesting working with some great sounding boards and advisors who can help you step out of your business and honestly assess it: - Strengths - Weaknesses/gaps - Can narrative, networks, and salesmanship actually compensate for those gaps? - If not, what needs to change (product, gtm, etc.) materially to even have a baseline shot at raising your next round? https://lnkd.in/grZ6_ehe

Move the Needle Anyway(s): Raising Your Institutional Round Rev1.docx

Move the Needle Anyway(s): Raising Your Institutional Round Rev1.docx

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