About
Serial tech entrepreneur and visionary leader with a unique trifecta of founding…
Articles by 👾 Masha
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Better data = better decisions + stronger relationships
Better data = better decisions + stronger relationships
By 👾 Masha S.
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2019 has been a year of accelerated growth for me.
2019 has been a year of accelerated growth for me.
By 👾 Masha S.
Contributions
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You're a software designer with big dreams. How can you turn your skills into a successful startup venture?
Look, if you want your startup to take off, solve a real problem that's keeping people up at night. Don't waste time on fancy bells and whistles nobody needs. Get out there and talk to potential customers. What's driving them crazy? That's your goldmine. Once you've nailed a genuine pain point, build something that tackles it head-on. Start small, get feedback fast, and keep tweaking until you've got a solution people can't live without. Be the Advil in a world of fancy vitamins - the thing people reach for when they're hurting. Do that, and you'll have customers lining up, ready to pay for the relief you're offering. That's how you turn coding chops into startup success.
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You're met with pushback on a new AI strategy proposal. How can you overcome resistance from colleagues?
Resistance often stems from our addiction to certainty in an uncertain field. Solution is is to embrace uncertainty as an asset. Reframe AI implementation as calculated bets, not a fixed roadmap. This transforms resistance into a refinement tool—each pushback a stress test, each concern a potential blindspot. We're not just appeasing skeptics; we're leveraging their insights for a more robust strategy. The question shifts from "How do we overcome resistance?" to "How do we harness it to propel us forward?" By viewing resistance as a catalyst for innovation, we unlock our AI initiatives' true potential. In this light, skepticism becomes a valuable resource, driving us towards more adaptable, resilient AI strategies.
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How do you track your software project's progress in SDLC?
Instead of viewing the SDLC as a rigid, linear process, it's crucial to embrace an iterative and adaptive mindset. By encouraging open communication, regular retrospectives, and a willingness to learn from failures, the team can proactively identify areas for improvement and make necessary adjustments throughout the project's lifecycle. This approach not only enhances the overall quality of the software but also promotes a sense of ownership and accountability among team members, ultimately leading to better alignment with the project's goals and metrics.
Activity
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NVIDIA just dropped something incredible—the Jetson Orin Nano Super. It’s a $249 AI powerhouse that delivers 70 trillion operations per second and…
NVIDIA just dropped something incredible—the Jetson Orin Nano Super. It’s a $249 AI powerhouse that delivers 70 trillion operations per second and…
Shared by 👾 Masha S.
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🚀 Excited to share that Ability.ai has been featured in the Top 100 Rising Ukrainian Startups catalogue for 2024! 🏆🎉 This recognition is a…
🚀 Excited to share that Ability.ai has been featured in the Top 100 Rising Ukrainian Startups catalogue for 2024! 🏆🎉 This recognition is a…
Liked by 👾 Masha S.
Experience
Education
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The George Washington University - School of Business
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Activities and Societies: International Honor Society - Beta Gamma Sigma
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Licenses & Certifications
Volunteer Experience
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VP Digital Communications
Shirlington Civic Association
- Present 9 years 6 months
Politics
www.shirlingtoncivicassociation.org
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Technology Advisor & Fundraising Volunteer
UkrainianHelpHub
- Present 2 years 10 months
Disaster and Humanitarian Relief
Helped raised initial $150K in capital which moved 500 refugees to Denmark
Built company website, back office and launched donations poet
Publications
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How I Learned To Break The Worst Habit Of All
Forbes
As a startup founder and a full-time mom — and one in the chaotic, always changing technology industry at that — I know how hard it is to get out of a rut of tasks and never-ending chores. Ironically, the more success you achieve, the harder it gets to manage your mental and physical load. Last summer, when I noticed I was constantly feeling overwhelmed and tired — and sometimes angry with my family — I knew my load had reached its limit.
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Innovation Is The New Normal -- Don't Get Left Behind
Forbes
In this article, I shine the light on how most of the CRE companies are still relying on manual work instead of embracing automation that comes with innovative products. I also give tips on how organizations can get started innovating and scaling their processes.
Honors & Awards
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Millennial Media - Peak Performer
Millennial Media
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Xm Satellite Radio - Circle of Excellence Award
XM Satellite Radio
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Web Marketing Association - Best Radio Website
Web Marketing Association
Awarded for redesign of XM’s web properties
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Webby's Official Honoree: Radio
Webby
Recommendations received
19 people have recommended 👾 Masha
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After a hard fought last few years broadening our product offering, Nova Credit has been recognized as Fintech of the Year 🏆 by This Week in Fintech…
After a hard fought last few years broadening our product offering, Nova Credit has been recognized as Fintech of the Year 🏆 by This Week in Fintech…
Liked by 👾 Masha S.
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Stop being your own worst enemy and apply for the job. Stop feeling unsure because you don't 100% match the Job Description. In all my years of…
Stop being your own worst enemy and apply for the job. Stop feeling unsure because you don't 100% match the Job Description. In all my years of…
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ChatGPT is down. Elder millennials, it’s our time to shine. We taught ourselves HTML on MySpace. We were there when The Facebook was only for…
ChatGPT is down. Elder millennials, it’s our time to shine. We taught ourselves HTML on MySpace. We were there when The Facebook was only for…
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The Main Digital team had an amazing time celebrating the exceptional companies and individuals leading innovation, delivering transformative…
The Main Digital team had an amazing time celebrating the exceptional companies and individuals leading innovation, delivering transformative…
Liked by 👾 Masha S.
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Nice shout out from Solar Builder Magazine on the benefits of using SiteCapture for managing solar operations! #solar
Nice shout out from Solar Builder Magazine on the benefits of using SiteCapture for managing solar operations! #solar
Liked by 👾 Masha S.
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Wow! What a opening day for one of Fifth Wall ‘s largest investments ServiceTitan ! ServiceTitan closed up 42% on its opening day of trading and…
Wow! What a opening day for one of Fifth Wall ‘s largest investments ServiceTitan ! ServiceTitan closed up 42% on its opening day of trading and…
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