MeanFunnels’ Post

Why do lead funnels matter for tech startups and SaaS companies? Tech startups and SaaS companies thrive in competitive markets, where rapid growth is key to success. The lead funnel guides them in attracting, nurturing, and converting leads. Here's why: ✔️ Generates a stream of qualified leads. 🌱 Nurture leads at various stages. 💰 Convert them into loyal customers. #leadfunnel #saassales #leadgeneration

Having worked with various Series A, B, and C companies, I've learned the path to reaching $30 million ARR in B2B SaaS looks like the following: 1. Stabilized Growth Rates: Over the past 3 quarters, growth rates in SaaS have stabilized, with top-performing startups accelerating and an increase in new business initiatives. 2. Fast Success Reaching $1M ARR: Leading SaaS startups typically reach $1M ARR within 9 months, significantly faster than the median period of around 2 years. These companies often progress to $10M ARR in just over five years. 3. Growth of Subscriber Base: Most SaaS companies grow their ARR from $1M to $10M mainly by increasing their customer base and retaining more revenue per customer.

Times feel like they have changed but have they, really? I was cleaning out old emails & came across this 2012 one-pager that Jason Vargas used to use for our old venture #Sales4Startups (acquired by SalesHacker in 2015). Our core business was teaching startup founders & early employees how to sell. I think the amount of information, education, sales tools, & sales-oriented humans within B2B tech has definitely exploded since those good ole days. That said, the fundamentals of how, why, when people buy are largely the same. If you look at the literature from the distant past you’ll find the common themes repackaged. Technology has allowed us to scale these efforts for sure but we’re still beholden to the human condition. People that cares deeply, are inspired & motivated, & feel connected to a movement, are top producers in sales. How has sales evolved & stayed the same since you got in the game? #saas #b2b #sales

Keeping the momentum going to support another great PMM creator who is developing free resources for the community: Gab Bujold 💀. A couple weeks ago I downloaded his Message Market Fit Scorecard template and immediately saw the value. I’m fortunate at Clari to have the tech to help us quantify the impact and adoption of our messaging, but that definitely wasn’t the case working in early-stage startups. It was a lot manual work/wait-and-see to be able to say, “Yes, this is resonating with the intended audience.” (And even then it was hard to answer definitively.) Gab’s MMF Scorecard template would have given me a lot more confidence — and a paper trail — to back up the rationale for why or why not. Here’s a link to grab your copy: https://lnkd.in/gNpb5FwE #pmm #productmarketing

Crossing the Chasm remains one of the most enduring and important books for scaleups. But a different, completely self-inflicted chasm exists for most startups. That's the gulf between sales and marketing. It's a major internal issue that causes inefficiency, friction, poor communication, missed learning opportunities and sub-optimal performance. But worse, it impacts on prospects too. Without aligning your go-to-market functions, you'll risk: - A disjointed buyer journey which gives the (accurate) impression the right hand doesn't know what the left hand is up to - Mixed messages and a confusing narrative between different touch points - Inconsistent decisions that means follow-ups and promised next steps simply get missed One way to remove the chasm is to stop thinking of marketing as just a lead gen machine, with sales as the team that closes those leads. Much better to think of sales and marketing as a continuum of activities that can align at every stage of the buyer journey, complementing one another. You can see in the slides how the teams can coordinate across the journey, along with some simple tips to optimise the partnership. #b2b #saas #revenue #growth #sales #marketing

The challenges of scaling a B2B SaaS startup can be quite different at each stage of ARR growth: - $1 -> $1m - $1m -> $5m - $5m -> $10m We help founders avoid the common product, technology, and customer pitfalls as they grow through each milestone. Most founders don't need a VC, they need an experienced advisor to help them navigate their growth. Avoid the pain, and keep your equity!

That smaller contract with a large company? It's not a consolation prize—it’s a strategic win. In the startup world, there's often a skewed belief that growth should be explosive and rapid. But the recent market swings have made one thing clear: we need to shift our mindset from chasing big results to valuing the process. That small contract with a large company is the right-sized engagement that aligns with your customer’s pace, creating a genuine opportunity for them to adopt your solution organically. When your clients see success through agreed milestones, they'll be the ones asking for more, not the other way around. Instead of spending the entire year trying to convince them that your solution is right despite lagging results, let your customer journey prove it. Focus on smaller, incremental wins that validate the right fit. Sustainable growth is about building trust and creating the right experiences—not just closing the biggest deal on the table. ---------- I'm building a solution for teams managing existing business, equipping them with the data and tools they need to maximize revenue from their customer base directly within HubSpot. Follow me for insights on Customer Success and to stay updated on our product journey! #StartupMindset #CustomerSuccess #SustainableGrowth #BusinessStrategy #StartupLessons

40% MoM growth for this B2B SaaS founder. We've been working together since ~$4k MRR—it won't be long before we see that 10x revenue growth. I don't directly talk much about GrowSaaS, but we're alive and kicking. Some other recent wins that are happening: - $3M raised - 6-figure ($) deal closed with partner - Pilots with first potential customers - 45 meetings booked in 2 days Many social posts and newsletters recently discuss the theory on topics such as efficient growth, the new attention economy, and modern GTM methods. I'm proud to say that at GrowSaaS we help founders deploy these new playbooks to build profitable businesses, and we've been doing so for a few years already (beyond GrowSaaS). If you'd like to learn more, feel free to send me a DM. P.S. The startup shown in the image doesn't send cold emails.

As your SaaS startup grows, what worked yesterday might not work tomorrow. Temporary tactics might win early customers, but scaling requires new strategies. How are you evolving your customer acquisition tactics to keep up with your growth? What changes are you considering to ensure your marketing and sales efforts scale with your company? Discuss the transitions and transformations that have, or haven’t, worked for you. #ScalingStartups #SaaSMarketing #BusinessGrowth

I realized that I was always competing with leaders/CROs of my competitors, who had far more experience than me… but I had to find a way to win! PG-Tuesdays (outbound strategy), leveraging LASER framework, and other strategies that I developed to accelerate GTM became my playbook to win (shared in the guide below)…. And of course surrounding myself with advisors and consultants who could help me with the experience gap. I think about it this way … even the best player in the league needs a coach … even Kobe needed a Coach! Hoping to pay this forward by sharing my learnings with startups going through various inflection points, whether zero to One or $20M to $100M, or getting ready to IPO. (Maybe I should trademark Pipe-Gen Tuesdays 😃- if you’ve worked with me or if I advise you … you know painful, yet gamechaging this can be). #ElevationCapital #GTMacceleration #Kobeschoolofsales #exordiom