M. Chad De Luca’s Post

We are continuing to rapidly hire. We've got three positions open (see below.) Let me know if you're interested! 1. Creative Strategist - Do you have oddly specific interests that include both Gaming and award winning ad campaigns? Boy, we have a job for you: https://lnkd.in/e6nznmvD 2. Ad Ops - Does tagging, trafficking, and measuring ad campaigns get you out of bed in the morning? Look no further: https://lnkd.in/ee_hUCJU 3. Insights - Are you the type of person who can find that single nugget of an insight that changes our whole positioning AND love the occasional brand lift study? (Job posting coming soon!)

Hi, I'm a marketer. So ... I love alliteration. 🫥 I admit it. 🫣 I measure pipelines by volume, velocity, and value. 🫣 I craft stories with purpose, people, practice, and product. 🫣 I optimize campaigns by timing, targeting, tactics, and topic. I mean, who doesn't love a good alliteration? (𝐏𝐒: If you're a 𝐛𝐫𝐢𝐥𝐥𝐢𝐚𝐧𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐦𝐢𝐧𝐝 who would love to help my team with measuring our volume, velocity, and value ... and optimizing our timing, targeting, tactics, and topics ... 𝐰𝐞'𝐫𝐞 𝐡𝐢𝐫𝐢𝐧𝐠!)

Instead of hiring an agency on fixed term retainer with no guarantee of results... This brand outsourced their customer acquisition the SMART way 1. Their target CAC was $155 2. They offered us $155 for every sale we delivered 3. We ran the Meta ads on OUR ad spend 4. We are now 100% responsible for the campaign performance (if our CAC > $155, then we lose money not the brand) 5. Brand now enjoys a steady flow of new customers at a guaranteed CAC they set This month we've already delivered 1124 incremental new customers to this brand, that they otherwise wouldn't have got without us There's one simple litmus test to determine if an agency is actually competent and will take 100% responsibility for their results. Are they willing to risk their own money for you? I know we'll take that risk if the brand is a good fit.

You know how to sell a product or service but what about motivating people to engage in prosocial behaviors like volunteering or recycling? Behavioral psychology offers lots of useful and effective insights for promoting prosocial behavior. What's stopping you from using your knowledge and skills to persuade people to do good? Did I mention we're hiring at Boncom? (media buyer, social media manager, sr. web strategist, media director) https://buff.ly/4e6khOK #prosocial #behavioralpsychology #advertising #thevisiblehand #hiring

🎉 Thrilled to share that my first few weeks leading marketing at High 5 Games have been energizing and inspiring! 🚀 It’s incredible to see the passion, creativity, and momentum fueling this business as we explore new growth opportunities. We are in a fast growing, quickly changing and innovative market that demands change agents. As we scale, it’s clear that building a talented, driven team is critical to unlocking our full potential. I’m looking for ambitious, innovative individuals who want to grow with us and make an impact in the exciting world of gaming. I’m actively hiring for these 4 key roles (and considering a few others), all focused on growing the company, managing multi-layered partnerships, and building the brand. The job descriptions are all on our page. 1️⃣ Affiliate Marketing Manager – Develop and expand our affiliate programs to drive performance and growth, with a current profile of over 35 partners. 2️⃣ Acquisition Manager – Oversee customer acquisition strategy and optimize campaigns across channels. 3️⃣ Brand Manager – Shape and elevate our brand identity to stand out in a competitive market, gain customer input and manage key brand channels. 4️⃣ Media Buyer – Manage and execute media campaigns to drive measurable results and ROI. If you’re passionate about building something great and thriving in a fast-paced, collaborative environment, let’s connect! Or if you know someone who’d be a perfect fit, I’d appreciate a referral. Here’s to the next phase of growth at High 5 Games! 🙌 #Hiring #Marketing #Leadership #High5Games #TeamBuilding

📣 Are you a Media Buyer turned Creative Strategist? This one's for you! We're hiring Performance Creative Solutions Consultants!! ✨ Key highlights ✨ - You'll consult brands on how to improve their creative strategy processes (ex. you might give them ideas on optimizing their creative testing strategy, adjusting naming, better understanding the targets they are trying to reach, etc.) - You’ll learn from the best brands in the industry -- not to mention the networking opportunities 🙌🏼 - Your expert perspective will allow our internal team to tap into the true value of a feature and frame it in a way that resonates with prospects and customers Who we're looking for 👀 - You love telling stories with data and know the ins and outs of running ads on Meta and TikTok (YouTube is a plus!) - You are someone who wants to be a part of setting the standard for how teams approach creative strategy - You have strong opinions about the best methodologies, and know how to adapt them based on circumstances - North American based About Motion (Creative Analytics): We recently raised $30M in Series B funding. We've doubled our headcount this year and have just over 50 team members. We’ve built a new category of software to bridge the gap between performance marketers and creative teams. Our platform combines creative analytics, research, and strategy. Motion is the command center for Creative Strategists. Our customers are top ecom and DTC brands like Vuori, True Classic, The Farmer’s Dog, HexClad, and thousands more. They’ve used Motion to analyze over $6B in media spend. 👉 Check out the full JD on our LinkedIn page or careers site!

You know how to sell a product or service but what about motivating people to engage in prosocial behaviors like volunteering or recycling? Behavioral psychology offers lots of useful and effective insights for promoting prosocial behavior. What's stopping you from using your knowledge and skills to persuade people to do good? Did I mention we're hiring at Boncom? (media buyer, social media manager, sr. web strategist, media director) https://buff.ly/4e6khOK #prosocial #behavioralpsychology #advertising #thevisiblehand #hiring

Grow an eComm brand to 7-figures without hiring a single full-time employee. 90% of DTC brands can grow to $10M with Facebook channel alone. There are 4 conditions: → Quality creative production with high volume → Media buying testing strategy in place → Recurring customer rate at 30% → AOV $80 - $100 $50K monthly revenue → 3 months in a row = Market Fit. Then, go all in on creative production. Don’t look back until you hit $10M yearly revenue. Optimal outsourced creative team setup: - An agency that does media buying + creative editing. - A partner to shoot content on demand. - Content creator partners. First, start testing: → Scripts → Content creators Then: → Double down on the best script with different creators. → Test new script iterations with the original creator. 80/20: → Focus on images for speed and angle testing. → Rework best images into videos. → Rework best videos into advertorials. P.S. You should aim to create 20 unique batches per week. Best brands build internal creative production infrastructure after $25M.

❗️we've now closed applications to go through the literally hundreds we've received. i can't make exceptions for now - sorry! - but we'll let everyone know if we open it up again ❗️ ---- ALSO HIRING: SOCIAL MEDIA CONTENT CREATOR 👀 Have you ever tried making video content for social media? It's HARD. I struggled for a few months in lockdown to film tiktoks on the floor of my flat and the results were so poor I seriously reconsidered whether a career in social media was still for me. And social media pros will tell you "yeah you've just gotta make videos" as if making videos doesn't take FOREVER, on top of of the million other things we have to do. So we're hiring. Hiring someone that can absolutely smash video content and make me feel less bad about my chronic millennial pause. Link in comments.

Marketers are not "Jack of all trades" 🙏🏻 Let's clear the air. Marketers are strategists, not designers. Their role is to attract customers, build brand loyalty, and drive growth. Stop the search for a unicorn. Focus on hiring a marketer who can craft compelling strategies and let your "creative team" bring them to life. Marketers: Think big and plan smart. Designers: Visualize and execute. Let's break the mold!